4 Mistakes Marketers Make With Mobile Facebook Ads

Avoiding these four mobile Facebook advertising mistakes is a good start, but as with other digital channels, true success on Facebook requires continual testing and optimization.

It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer, mobile will account for more than 62 percent of digital ad spending in 2016.

Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform, with more than 1 billion mobile daily active users.

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