February, 2011

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25 Suggestions For How To Use Twitter

Dave Fleet

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Get specific: Follow your favourite leagues, teams, players, writers etc. Don’t panic: Search for hashtags and relevant accounts during emergencies to stay informed.

Twitter 419
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What you need to know about the new Facebook Upgrade

Harp Interactive

The recent Facebook platform changes include a multitude of new features…some obvious and simple to grasp while others are more complex. If you haven’t made the switch to the new Facebook layout yet, or you have and want a better understanding of the changes and their implications…then this presentation is a must-see for you and your business!

Facebook 326
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Trending Sources

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It’s All About.Me (Your Identity Online – Simplified)

Almost Savvy

Have you ever received an email from someone and their signature block seems to run on forever with so many links that the signature is longer than the email itself? Are you guilty of this yourself? It’s okay to admit it, you’re among friends. I have several links in my own signature block. I want to make it incredibly easy for the email recipient to learn more about me, so I include links to find me on my own website , my professional profile on LinkedIn , Twitter ( two accounts ),

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Why Klout Should Not Be A Synonym For Influence

Waxing UnLyrical

Bloddy hell, we just can’t get away from “influence,&# can we? Image: Jonathan D. Blundell via Flickr, CC 2.0. Reminds me a little bit of a cheer from my high school days: Everywhere we go-o-o! People want to know-ow-ow! Who we are-are! We are (insert school/team/whatever of your choosing). The mighty mighty _ (see above). YAY TEAM!!!!! Or words to that effect.

Klout 268
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

In a recent Brandweek article I saw a quote from Lynne Seid , a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.” This explains many of the calls I have been getting from recruiters also looking for someone just to do “all that digital stuff” for the CMO.

Marketing 265
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How Social Media Strengthens Companies [infographic]

Mindjumpers

Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. As we see it, social media are technologies that change the way people can interact with each other. This regards all kinds of relations, both individual and ways in which people communicate between businesses.

More Trending

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What you need to know about the new Facebook Upgrade

Harp Interactive

The recent Facebook platform changes includes a multitude of new features…some obvious and simple to grasp, others more complex.

Facebook 346
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Recharging and Disconnecting

Justin Levy

How important is recharging to you? No, I’m not talking about the importance of keeping your gadgets charged. We already know that we should always be charging all of our digital leashes. What I’m talking about is taking downtime away from the constantly connected worlds that we live in and allowing yourself to mentally and physically recharge.

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In Public Relations, The Customer Is Your Media

Waxing UnLyrical

If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. Image: han Soete via Flickr, CC 2.0. I’ve written before about how good customer service is the best kind of PR. And so have many other people.

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Internet Fame and the True Impact of Influence

SocialFish

You may be aware that there is a big debate going on in the social media blogosphere about “influence&#. We’re all familiar with the mantra that we should be out there leveraging influencers in our communities in order to get the word out about our causes, brands or services… and that makes total sense from a generating-word-of-mouth point of view.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Asian Social Media Equivalents [infographic]

Mindjumpers

Tweet At the homepage of Thomas Crampton , we found these interesting infographics each of them showing which social media platforms that are used in Asian countries China, Japan and Korea respectively. The outer circles of the infographics illustrate the social media platforms commonly used in the western world, whereas the inner circles present the equivalents to these in the Asian countries.

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5 Tips For Managing The Email Deluge

Dave Fleet

Ever find yourself thinking, “I need more email&# ? Ever feel disappointed because you don’t get enough in your inbox? I didn’t think so. Personally, I get between 200-300 emails a day, as many of you likely also do. That’s enough email to completely paralyze you if you can’t deal with the volume effectively. You could spend your entire day working through your inbox, at the expense of the action items you actually have to do.

Tips 352
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PRFilter Shows Press Release Buzzword Abuse Still Prevalent

Adam Sherk

Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. Users can filter by specific industries, countries and time periods and create personalized accounts for further customization. It seems to work fairly well.

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The How & Why I Re-Designed My Blog

Jason Yormark

For months I wanted to have my blog re-done, but I could never justify spending that much on something that quite frankly, didn’t really make me any money. Great design costs quite a bit, and I just never felt my blog design was a high enough priority. Of course I could go the free or premium theme route, but these days, they are all really looking quite the same and if I was going to change things up, I really wanted something unique that no one else could have.

WordPress 226
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Seven Steps To A Better Facebook Business Page

Waxing UnLyrical

Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. Or “get up to speed,&# if you’d prefer buzzword bingo terminology. Image: Massimo Barbieri via Flickr, CC 2.0. While a lot has already been written about how to deal with Facebook’s latest changes, here are seven ideas on making your business page just a tad better and easier to us

Facebook 258
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Want free PR and marketing services for your nonprofit?

SocialFish

Check this out!! Is this you? Apply now! C.Fox Communications , a woman-owned, Silver Spring-based public relations and marketing agency, is accepting applications for its annual inspired thought Award. The it Award is worth up to $30,000 of pro bono public relations and marketing services, including strategy, writing/messaging, media relations, branding and social media.

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Facebook Like Button Takes Over The Share Button

Mindjumpers

Tweet Yesterday, another update to the Facebook platform was launched. This time, the update once again involved the Like button, namely that Facebook changes the button’s functionality to that of the Share button. So far, Share and Like have been two distinct functionalties. Thus, when a user hits the Like button, a full story with a headline, blurb and thumbnail will be posted to the user’s profile wall.

Facebook 246
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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. This year, even more than in recent years, I find the results of the survey fascinating from both traditional and digital communications standpoints. Trust in 2011. The broad findings of this year’s survey are themselves interesting: Credentials Count More Than Ever.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Brands are still not taking Twitter Seriously

Direct Marketing Observations

I’m not nitpicking. But let’s talk about social media icons. We’re starting to see them on everything. Specifically the Twitter and Facebook icons. Just because we see them, doesn’t mean that those companies are “social&# , that they are engaged, fully engaged or partly engaged. We can easily call it social media lip service, but when I checked the Twitter presence of some of the top 100 global brands according the Businessweek -engagement was little or none, and in a lot

Twitter 223
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Blogger to WordPress – Why Make The Change?

Firebelly

Recently a lot of websites and blogs have made the transition from Google’s Blogger service to an independently-hosted WordPress installation. It can be a tricky process, because transferring isn’t easy when you have hundreds of posts published already. So, what’s so great about WordPress? Why bother with the work just to make what may seem like a trivial switch?

WordPress 222
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HAPPO Days Are Here Again

Waxing UnLyrical

Sorry, couldn’t resist that. I felt a bit punny. What is HAPPO? Oh, how quickly one forgets! Here’s a reminder of how HAPPO started , but in a nutshell, it stands for “Help a PR Pro Out,&# and is an initiative that uses social media to connect public relations job seekers with those who could employ them. I’ve been part of the core group since Arik Hanson and Valerie Simon launched the initiative, and think it’s absolutely fab.

Eventful 254
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Open Community Case Study – Food Bank

SocialFish

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. If you have a case study to share, from the angle of any of the “big ideas&# in our little book, please contact us.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Save Your Brand Reputation With Social Media

Mindjumpers

Tweet Naturally, brands are on top of the world, when everything is going well. Their fans are happy and engaged in what the company is doing – and this also means that they are the ones selling the brand. And as we all know, customers believe other customers more than the company itself, as the customers are a lot more trustworthy. Unfortunately, it is a fact that it can all go wrong at some point and that is something the brand needs to be ready for – or at least acknowledge the risk.

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How Will Social Captchas Affect Facebook Connections?

Dave Fleet

Facebook is experimenting with enhancing security around user accounts through a socially-enabled login process. Essentially, instead of seeing disguised words, users will see photos of their “friends&# and be asked to identify them. This new mechanism, PC Magazine tells us , will only be shown if Facebook detects unusual activity on your account (for example, logging in in one place then logging in a thousand miles away shortly thereafter).

Facebook 296
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Facebook Upgrades Fan Pages

The Marketing Blog

Today’s morning brings a new surprise to all of us as Facebook has upgraded some of the features in Fan Pages. The changes as Facebook says are aimed to managing communication, improving expression and increasing engagement. The changes are in terms of visual and navigation appearance for fans as well page administrators. In addition, there are set of new features which add on to page functionality.

Web 2.0 221
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How To Blog More Effectively Part 1: Keywords

Jason Yormark

In an effort to spark more ideas to blog about, I thought it was time I started a blogging “series” and the idea that came to mind was sharing my experiences (successes and failures) around how my blog has matured over the years and what I’ve learned. In Part 1 of this series I thought I would talk about the often overlooked art of factoring in search when you write your blog posts.

How To 218
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Authenticity: At The Core Of Smarter Social Networking

Waxing UnLyrical

Smarter social networking. A few nights ago, I was part of the “ Get Geeky &# panel that Social Media Club-DC had put together. Along with Alex Howard , Frank Gruber and Shana Glickfield , we talked about “ smarter social networking.&#. Much was discussed, but I’ve been thinking more about one of the questions that was asked: If you’re a good connector and/or networker offline, how do you take that online?

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Whoa! Rapportive adds Facebook Integration

SocialFish

OK, so some of you may be thinking, “huh? what’s that?&# which is exactly why I have been meaning to write a post on it anyway, because it’s one of the best tools out there if you use Gmail. Rapportive is basically a very cool social discovery add-on to Gmail. (Similar to Xobni for Outlook users). If you have it installed, and I send you an email, you will see this in your right hand sidebar next to my email… But that’s not all!

Facebook 215
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Super Bowl Becomes Social Bowl

Mindjumpers

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. On the site people can see how the different brands are doing real time from monitoring Twitter and measuring people’s opinions.

Radian6 237
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How Accountable are you with your Social Media?

Direct Marketing Observations

Recently the spate of social media faux pas’s would tend to make one wonder if putting yourself “out there&# is really worth it. The novice I’m sure is wondering that, as well as the expert. Why all of a sudden are people not caring or simply not thinking about what they tweet or what they say on a social network? This thought is what drove the following deck that I will be presenting this weekend in Orlando.

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Kenneth Cole Egypt debacle illustrates Five Rules of Social Media Crisis Communications

Socialized

Yesterday, in a failed attempt to make light of the current protests in Egypt to promote its products in a humorous way, Kenneth Cole tweeted: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at [link] -KC" The reactions on Twitter and Facebook.