So How Do You Integrate Your Message?
Small Business Mavericks
JULY 16, 2011
Yesterday I discussed integrating your online and offline marketing. I’m glad readers understood what I was saying and took the message to heart. But how do you integrate your marketing so that your branding message is unified? In a word, you should do one of two things. Either put your Internet marketing under your overall marketing umbrella so that one follows the other, or have a liaison between the two that works to simplify and integrate your message.
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