| |
| Page 1 of 5 | Previous | Next | KYLE LACY OCTOBER 18, 2010 25 Case Studies Using Twitter to Increase Business and Sales Dell Outlet. Dell Outlet doesn’t have the time to hire an agency and develop an ad campaign. Instead, the company turns Internet marketing using tools like Twitter. The company started to use Twitter to push information out and soon found out that people were interested in talking. Twitter is good source for not only raising awareness on deals but to interact with customers. The company offers post exclusively on Twitter and makes sure to use twitter only a few times a week to avoid spamming their followers. They also use tracking URLs to determine what users find most appealing. JetBlue. | KYLE LACY APRIL 5, 2010 25 Ways to Engage Contacts in Social Media What is it? What is it good for? Engagement. One of the primary selling points of social media is the concept of engaging a potential customer or partner in your product or service. So how do you accomplish engagement on a personal level? 25 Ways to Engage a Potential Customer Using Social Media. Start a blog. This seems like an obvious one. This should be one of the first things you think about doing when contemplating using social media as a marketing tool. There should always be a hub where your contacts can interact. The so called “hub. Wordpress is a great tool to start blogging. | | | | | | | KYLE LACY NOVEMBER 2, 2010 20 LinkedIn Case Studies and Examples for Professionals Frank Coletta, CEO at Mobile Advanced Care in Brazil, uses LinkedIn to research professionals before meeting with them. He finds that he uncovers important insights that he would have otherwise not known. James Filbird in China gets 75% of his business from LinkedIn. He has found that the quality of information, people and tools available on LinkedIn surpass all other social networking sites in terms of business. He is the owner of JMF International Trade Group in Shenzhen, Guangdong, China. Evan stumbled upon his dream job on LinkedIn. At the time the company had no openings. David T. Schawk! | KYLE LACY SEPTEMBER 21, 2010 20 Ways Businesses Are Using Foursquare I know. We are trying to figure this “foursquare thing out. understand completely. The research team at Brandswag (Rachel Elsts and Stephanie Gray) decided to put together 20 different ways foursquare is being using in the business setting. Hopefully this will help you in your search to using Foursquare for increased revenue and interaction. Retail stores. Retail Stores are using Foursquare to get shoppers to not only “check-in” but to buy. It’s coupon clicking for retail without the hassle of having to chase a sale. Limit 1 offer per customer. Expires 9/30/10. Limit one per customer”. | KYLE LACY NOVEMBER 30, 2010 50 Ways to Measure Success in Social Media Measuring the effectiveness of social media campaigns has been quite a hot topic over the last few years. One of the biggest objections business leaders make about the medium is the difficulty to measure success. Is that really the case? Using analytics and other measurements, we can get a solid idea of what social media is (or isn’t) doing for our brand. Website traffic. Total page views. Email. | KYLE LACY JANUARY 27, 2010 5 Ways to Use Foursquare for Business Some would say that Foursquare has blasted into the scene of location based social networking applications with a vengeance. would tend to agree with that sentiment. The best way to describe the service is to actually use the source. From the Foursquare site: People use foursquare to “check-in , which is a way of telling us your whereabouts. When you check-in someplace, we’ll tell your friends where they can find you and recommend places to go & things to do nearby. People check-in at all kind of places – cafes, bars, restaurants, parks, homes, offices. per point). | | | | | | | | | -
KYLE LACY | MONDAY, OCTOBER 10, 2011 Top 9 Twitter Apps For Higher Efficiency Twitter is big business. Everyone from movie stars to the average Joe is on Twitter sharing their thoughts and ideas with the world. For average users, just going to Twitter.com and typing their tweet might be enough to get the job done, but for some users this will simply not suffice. People who use Twitter all the time need a way to make Tweeting more efficient and effective, and that is why these Twitter apps are here. Twentyfeet. Twentyfeet is kind of like Google Analytics for Twitter. It keeps track of all the important stats and lets users know when something important is happening. MORE >> -
KYLE LACY | FRIDAY, FEBRUARY 18, 2011 10 Ways to Maximize LinkedIn for Personal Branding Take Full Advantage of Your Profile. It is extremely important to maximize the use of your profile on LinkedIN. When you are communicating with other individuals. on the site. your profile speaks for you. Be very sure you upload a good photo and bring your profile to 100% completion. When I say upload a good photo… I do not mean an 80’s glamor shot or your company logo. Uploading Your Initial Contacts. When you are first joining LinkedIN it is important to build your initial contact base. Check out this video by Chris Heiler about uploading your contacts. Recommendations. MORE >> -
KYLE LACY | TUESDAY, DECEMBER 7, 2010 7 Reasons Why Social Landing Pages Increase Business Social marketing is great, wonderful, revolutionary, and fun. All on its own it can drive you pretty decent results (depending on your goal, and what you’re representing); however, social marketing can do so much more when it’s part of an integrated strategy. So, have you thought about how you can use social media in your PPC (Pay-Per-Click) campaigns? As an online marketer you’re likely already familiar with PPC advertising. Generally, the people who concern themselves with PPC advertising are online marketers and web developers. Creating Social Landing Pages. MORE >> -
KYLE LACY | WEDNESDAY, MAY 11, 2011 5 Ways to Use Facebook’s New Photo Tagging for Pages If you haven’t noticed, Facebook recently released a new tagging system for the photo galleried on your Facebook pages and profiles. Now, you have the ability to tag photos with a brand, product, company or person’s Facebook page, similar to the way you tag your friends in photos. This is great new… in my opinion. When a page is tagged the photo will show up on the Photos tab and not on the wall like many personal accounts. heard about this new feature from a Techcrunch article released yesterday. Why is this development important to you… the business or organization? MORE >> -
KYLE LACY | WEDNESDAY, OCTOBER 12, 2011 15 Stats Behind the True Value of the Facebook Like I just finished reading an ExactTarget report called “The Meaning of Like.” T his report is part of their Subscribers, Fans, and Followers research which is: an ongoing research series that sets aside theories, assumptions, and widely held beliefs to deliver new insights and actionable advice about consumers’ cross-channel preferences and behaviors. These unique reports draw on the experience of real consumers as they interact with brands through Email, Facebook, and Twitter, collected through extensive research, focus groups, and online surveys. Technically… it means squat. It’s true. Do it. MORE >> -
- 15 Stats On How The Top Nonprofits Use Social Media KYLE LACY | THURSDAY, OCTOBER 20, 2011
- 10 Ways for a NonProfit to Use Foursquare KYLE LACY | THURSDAY, MAY 13, 2010
- 7 Tips to Avoid Social Media Productivity Loss KYLE LACY | THURSDAY, SEPTEMBER 20, 2012
- Tips for Using Social Media to Build Business KYLE LACY | FRIDAY, SEPTEMBER 30, 2011
- 150 Social Mobile and Email Stats from the Fastest Growing Retailers KYLE LACY | MONDAY, JUNE 25, 2012
- 25 LinkedIn Case Studies for Successful Professionals KYLE LACY | WEDNESDAY, OCTOBER 26, 2011
- 13 Ways for Business to Use Foursquare KYLE LACY | MONDAY, NOVEMBER 7, 2011
- 51% of Twitter Users Think Your Customer Service Stinks KYLE LACY | THURSDAY, OCTOBER 13, 2011
- 10 Good Manners for Kids and Businesses on Social Media KYLE LACY | MONDAY, MARCH 26, 2012
- Three Ways to Accelerate Fierce Loyalty in Your Community KYLE LACY | TUESDAY, APRIL 24, 2012
- Essential Twitter Tips For Reaching Local Customers KYLE LACY | TUESDAY, AUGUST 17, 2010
- Tips to Using LinkedIn for Personal Branding KYLE LACY | THURSDAY, NOVEMBER 3, 2011
- 5 Ways to Use Twitter for Marketing KYLE LACY | MONDAY, APRIL 18, 2011
- 18 Ways to Promote Your Blog Offline KYLE LACY | FRIDAY, DECEMBER 9, 2011
- 150 Tips Tricks and Ideas for Personal Branding KYLE LACY | FRIDAY, NOVEMBER 18, 2011
- 5 Ways to Keep Your Employees Engaged Using Social Media KYLE LACY | MONDAY, JULY 25, 2011
- 5 Tips to Dealing with Negative Facebook Comments KYLE LACY | MONDAY, FEBRUARY 20, 2012
- Is Twitter Just a Big Popularity Contest? KYLE LACY | THURSDAY, MAY 27, 2010
- 3-Step Guide to Content Marketing Conversions KYLE LACY | TUESDAY, FEBRUARY 7, 2012
- A Breakdown of Social and Mobile Application for Retail KYLE LACY | FRIDAY, JULY 9, 2010
- Do All Social Media Conferences Offer Value? KYLE LACY | MONDAY, JANUARY 31, 2011
- 50 Stats on Mobile Content Marketing KYLE LACY | THURSDAY, FEBRUARY 14, 2013
- Stop Talking About Products and Services KYLE LACY | MONDAY, OCTOBER 3, 2011
- 3 Videos on Branding Yourself KYLE LACY | FRIDAY, OCTOBER 14, 2011
- Social Media Content Drives 7x More Spending KYLE LACY | WEDNESDAY, OCTOBER 19, 2011
- Generate Word-of-Mouth Marketing with Empowered Employees KYLE LACY | WEDNESDAY, JANUARY 5, 2011
- Quick Guide to Using Pinterest for Personal Branding KYLE LACY | MONDAY, APRIL 2, 2012
- 5 Trends Changing Social Media – Presentation for #SMMW13 KYLE LACY | THURSDAY, APRIL 4, 2013
- 15 Stats on Why Mobile is Important and What to Do KYLE LACY | TUESDAY, JANUARY 31, 2012
- #Infographic – 25 Marketing Predictions for 2013 from @ExactTarget KYLE LACY | THURSDAY, DECEMBER 13, 2012
- Are Your Facebook Tabs Going to Disappear? KYLE LACY | THURSDAY, SEPTEMBER 8, 2011
- Social Media 101 in 60 Minutes: The Web’s Best Crash Course KYLE LACY | FRIDAY, SEPTEMBER 10, 2010
- An Epic Failure of Customer Service and Online Engagement at South Bend Chocolate Company KYLE LACY | TUESDAY, FEBRUARY 14, 2012
- 5 Tips to Creating Genuine and Personalized Content KYLE LACY | MONDAY, NOVEMBER 28, 2011
- An Interview with Klout. Do You Love It or Hate It? KYLE LACY | MONDAY, SEPTEMBER 12, 2011
- 5 Ways to Diffuse a Twitter War in Regards to Your Brand KYLE LACY | THURSDAY, APRIL 26, 2012
- Keep Your Friends Close and Your Followers Closer KYLE LACY | MONDAY, JULY 26, 2010
- 5 Proven Ways to Increase Your Online Network KYLE LACY | FRIDAY, APRIL 22, 2011
- How Social Media is Changing Journalism KYLE LACY | WEDNESDAY, OCTOBER 27, 2010
- 6 Tips to Using Social Media for Lead Generation KYLE LACY | FRIDAY, NOVEMBER 4, 2011
- 10 Steps for Marketing Automation Readiness KYLE LACY | WEDNESDAY, SEPTEMBER 21, 2011
- Moms Are The Ultimate Marketers KYLE LACY | MONDAY, APRIL 23, 2012
- 5 Ways to Use LinkedIn’s New Group Functionality KYLE LACY | TUESDAY, JUNE 29, 2010
- A Great PR Campaign Combines Facebook and Direct Mail KYLE LACY | WEDNESDAY, DECEMBER 28, 2011
- Checklist of 25 Reasons Not to Hire a Social Media Consultant KYLE LACY | FRIDAY, APRIL 2, 2010
- 3 Ways to Cater to Your Niche Through Social Media KYLE LACY | FRIDAY, JANUARY 20, 2012
- 5 Keys to Entrepreneurial Success KYLE LACY | THURSDAY, JUNE 30, 2011
- Building Customer Loyalty is About Telling the Story KYLE LACY | TUESDAY, JANUARY 25, 2011
- The Future of Digital Marketing in Retail KYLE LACY | TUESDAY, MAY 15, 2012
- I Am Fragmented – A Look Into Online Identity KYLE LACY | FRIDAY, SEPTEMBER 2, 2011
- 25 Things I Learned from Steve Jobs KYLE LACY | FRIDAY, NOVEMBER 11, 2011
- 15 Things I Have Learned After One Year on Twitter KYLE LACY | MONDAY, JULY 11, 2011
- 20 Ways to Build Trust and Leads in Social Media KYLE LACY | THURSDAY, APRIL 15, 2010
- Are You Ready for the Facebook Hashtag? KYLE LACY | WEDNESDAY, APRIL 3, 2013
- 40 Ways to Build Trust in Your Brand on Social Media KYLE LACY | WEDNESDAY, FEBRUARY 9, 2011
- 4 Ways to Stay Ahead of the Curve by Incorporating Social Media KYLE LACY | TUESDAY, DECEMBER 6, 2011
- The Building of the Social Media and Digital Brand Organism KYLE LACY | TUESDAY, APRIL 10, 2012
- 6 Ways to Get Noticed By People on Twitter KYLE LACY | WEDNESDAY, SEPTEMBER 29, 2010
- 25 Twitter Tips for Small Business KYLE LACY | FRIDAY, JANUARY 29, 2010
- 5 Tips To High Conversion Rates for LinkedIn Ads KYLE LACY | MONDAY, OCTOBER 24, 2011
- Increasing Ad Conversion through Social Context and Sponsored Stories KYLE LACY | THURSDAY, JUNE 14, 2012
- Manage Facebook Photos for Better Reputation KYLE LACY | WEDNESDAY, JANUARY 4, 2012
- The Value of Content in Digital Marketing (Video) KYLE LACY | TUESDAY, SEPTEMBER 20, 2011
- 5 Ways ExactTarget will Change Social Media with CoTweet Acquisition KYLE LACY | TUESDAY, MARCH 2, 2010
- 7 Ways to Build a Personal Brand Out of College KYLE LACY | FRIDAY, FEBRUARY 12, 2010
- 3 Unconventional Pinterest Marketing Ideas KYLE LACY | MONDAY, APRIL 16, 2012
- Do People Use Email and Facebook? KYLE LACY | THURSDAY, JUNE 17, 2010
- Social Media Should Be Taught in the Classroom KYLE LACY | TUESDAY, FEBRUARY 1, 2011
- 5 Tips to Stop Sucking at Networking KYLE LACY | FRIDAY, OCTOBER 7, 2011
- Tracking ROI from Social Media to Sales KYLE LACY | WEDNESDAY, AUGUST 24, 2011
- 10 Advanced Google Tricks Worth Knowing KYLE LACY | THURSDAY, JULY 21, 2011
- 140 Twitter Marketing Tips for 2013 KYLE LACY | THURSDAY, JANUARY 3, 2013
- 7 Ways to Change Attention to ACTION in Social Media KYLE LACY | MONDAY, SEPTEMBER 13, 2010
- Understanding The Personal Story of the Customer KYLE LACY | TUESDAY, OCTOBER 11, 2011
- The Global State of Mobile Marketing #Infographic KYLE LACY | TUESDAY, MARCH 26, 2013
- 8 Ways to Optimize Your LinkedIn Profile KYLE LACY | THURSDAY, MAY 20, 2010
- The New Digital Marketing Process to Build Advocacy KYLE LACY | FRIDAY, JULY 29, 2011
- Top 10 Reasons Why Social Media Marketing is Exploding KYLE LACY | THURSDAY, JULY 15, 2010
- 20 Ways to Generate Leads from Inbound Marketing KYLE LACY | WEDNESDAY, APRIL 4, 2012
- Are You Experiencing Social Media Burnout? KYLE LACY | THURSDAY, JULY 14, 2011
- 10 Tips for a Fitter Twitter KYLE LACY | MONDAY, JANUARY 17, 2011
- The 5 Pitfalls of Social Media Engagement KYLE LACY | TUESDAY, JULY 5, 2011
- The 5 Stages of Social Media ROI KYLE LACY | TUESDAY, JUNE 14, 2011
- 100 Posts and Predictions for 2011 in Technology, Marketing, and Social Media KYLE LACY | TUESDAY, JANUARY 4, 2011
- Starting a Mobile Marketing Campaign? Read this First. KYLE LACY | THURSDAY, JANUARY 31, 2013
- The Right Way to Market Yourself on Twitter KYLE LACY | THURSDAY, SEPTEMBER 23, 2010
- Should You Delete Negative Comments? KYLE LACY | MONDAY, FEBRUARY 20, 2012
- 6 of the Top Mobile Trends to Watch KYLE LACY | FRIDAY, JUNE 24, 2011
- 6 Seminars About Social Media and Digital Marketing at the IGC KYLE LACY | FRIDAY, AUGUST 19, 2011
| |