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| Page 1 of 4 | Previous | Next | KYLE LACY OCTOBER 18, 2010 25 Case Studies Using Twitter to Increase Business and Sales Dell Outlet. Dell Outlet doesn’t have the time to hire an agency and develop an ad campaign. Instead, the company turns Internet marketing using tools like Twitter. The company started to use Twitter to push information out and soon found out that people were interested in talking. Twitter is good source for not only raising awareness on deals but to interact with customers. The company offers post exclusively on Twitter and makes sure to use twitter only a few times a week to avoid spamming their followers. They also use tracking URLs to determine what users find most appealing. JetBlue. | KYLE LACY APRIL 5, 2010 25 Ways to Engage Contacts in Social Media What is it? What is it good for? Engagement. One of the primary selling points of social media is the concept of engaging a potential customer or partner in your product or service. So how do you accomplish engagement on a personal level? 25 Ways to Engage a Potential Customer Using Social Media. Start a blog. This seems like an obvious one. This should be one of the first things you think about doing when contemplating using social media as a marketing tool. There should always be a hub where your contacts can interact. The so called “hub.&# Wordpress is a great tool to start blogging. | | | | | |
| KYLE LACY NOVEMBER 2, 2010 20 LinkedIn Case Studies and Examples for Professionals Frank Coletta, CEO at Mobile Advanced Care in Brazil, uses LinkedIn to research professionals before meeting with them. He finds that he uncovers important insights that he would have otherwise not known. James Filbird in China gets 75% of his business from LinkedIn. He has found that the quality of information, people and tools available on LinkedIn surpass all other social networking sites in terms of business. He is the owner of JMF International Trade Group in Shenzhen, Guangdong, China. Evan stumbled upon his dream job on LinkedIn. At the time the company had no openings. David T. Schawk! | KYLE LACY SEPTEMBER 21, 2010 20 Ways Businesses Are Using Foursquare I know. We are trying to figure this “foursquare&# thing out. understand completely. The research team at Brandswag (Rachel Elsts and Stephanie Gray) decided to put together 20 different ways foursquare is being using in the business setting. Hopefully this will help you in your search to using Foursquare for increased revenue and interaction. Retail stores. Retail Stores are using Foursquare to get shoppers to not only “check-in” but to buy. It’s coupon clicking for retail without the hassle of having to chase a sale. Limit 1 offer per customer. Expires 9/30/10. Limit one per customer”. | KYLE LACY FEBRUARY 18, 2011  10 Ways to Maximize LinkedIn for Personal Branding Take Full Advantage of Your Profile. It is extremely important to maximize the use of your profile on LinkedIN. When you are communicating with other individuals. on the site. your profile speaks for you. Be very sure you upload a good photo and bring your profile to 100% completion. When I say upload a good photo… I do not mean an 80’s glamor shot or your company logo. Recommendations. | KYLE LACY NOVEMBER 30, 2010  50 Ways to Measure Success in Social Media Measuring the effectiveness of social media campaigns has been quite a hot topic over the last few years. One of the biggest objections business leaders make about the medium is the difficulty to measure success. Is that really the case? Using analytics and other measurements, we can get a solid idea of what social media is (or isn’t) doing for our brand. Website traffic. Total page views. Email. | | | | | | | |
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KYLE LACY | FRIDAY, APRIL 2, 2010 Checklist of 25 Reasons Not to Hire a Social Media Consultant
I have been discovering many people starting to enter the world of social media marketing. It can be anything from an advertising firm to a small business coach. It is probably pretty confusing for business owners trying to learn about the amazing new tools available on the web. wanted to help you out with your first steps in choosing a social media educator or consultant. They need to use the tools they are teaching. It is extremely important that the teacher is using the tools. Before you decide to use a social media consultant… investigate! They communicate with their audience. MORE >> -
KYLE LACY | THURSDAY, APRIL 15, 2010 20 Ways to Build Trust and Leads in Social Media
In the new economy there is one major truth that stands above the rest. Trust equals revenue. If you are a small to mid-sized business it is the amount of trust you can build between clients that strengthens your brand. With trust comes happy clients and with happy clients come referrals. Trust is a fundamental block of building business. Marketing is built under the assumption that stories can create an emotional bond between a consumer and a brand… a client and a service. Can you tell a story… create a service and en experience that builds trust? Content. When I say you. MORE >> -
KYLE LACY | TUESDAY, FEBRUARY 1, 2011  Social Media Should Be Taught in the Classroom
It is no secret that social media is catching on like wild fire, but it seems that an exception to this movement might be some college classrooms. As a junior at Huntington University , I have yet to learn anything about the use of social media for my future career besides briefly covering what is the leading site, and when each site was created. While these facts are interesting, they are of no benefit to me. Nowhere in the core curriculum for my communication or business courses does it require that I take a class to learn how to use these tools for a job once I graduate. I think so. MORE >> -
KYLE LACY | WEDNESDAY, FEBRUARY 9, 2011 40 Ways to Build Trust in Your Brand on Social Media
In the new economy there is one major truth that stands above the rest. Trust equals revenue. If you are a small to mid-sized business or organization it is the amount of trust you can build between people that strengthens your brand. Whether we are talking about donors or customers, it is about building trust that filters into an integrated marketing system with digital and traditional tools. THAT is where the true success is found within the marketing world. With trust comes happy people and with happy people come referrals or what we call advocacy at MindFrame. Content. Tell A Story. MORE >> -
KYLE LACY | MONDAY, OCTOBER 10, 2011 Top 9 Twitter Apps For Higher Efficiency
Twitter is big business. Everyone from movie stars to the average Joe is on Twitter sharing their thoughts and ideas with the world. For average users, just going to Twitter.com and typing their tweet might be enough to get the job done, but for some users this will simply not suffice. People who use Twitter all the time need a way to make Tweeting more efficient and effective, and that is why these Twitter apps are here. Twentyfeet. Twentyfeet is kind of like Google Analytics for Twitter. It keeps track of all the important stats and lets users know when something important is happening. MORE >> -
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