2011

Justin Levy

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The Next Chapter: Joining Citrix Online

Justin Levy

A little more than 2 years ago Chris Brogan and I were both attending the first Social Media Jungle event in New York so we decided to carpool down together. During those 5 hours or so of driving and over a dinner at a Chili’s in Middletown, CT later that night, we talked about a new project that he was launching. He was getting ready to unveil New Marketing Labs to the world and was close to signing the first contract which was going to be with Citrix Online (the folks who make GoToMeetin

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11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

What separates an elite military group such as the Navy Seals from others? They train non-stop. They train for every situation imaginable. They train for what happens when the plans fail. When they execute a mission they’re relying not just on their skills, they’re relying on their training. In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors.

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Recharging and Disconnecting

Justin Levy

How important is recharging to you? No, I’m not talking about the importance of keeping your gadgets charged. We already know that we should always be charging all of our digital leashes. What I’m talking about is taking downtime away from the constantly connected worlds that we live in and allowing yourself to mentally and physically recharge.

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It’s Not About the Platform

Justin Levy

A favorite hobby of many in this industry seems to be telling people that they’re doing “it&# wrong, whatever “it&# is in the given conversation. Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms.

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Happy Birthday, Laura!

Justin Levy

Imagine if your birthday fell the day after one of the biggest party days of the year. Your friends would all be recovering from the previous evening’s festivities and your family, if they didn’t live near you, would all be traveling back home to prepare for the upcoming work week. Doesn’t sound too much fun, huh? Well, my wife, Laura, happens to have that luck.

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My 3 Words for 2011

Justin Levy

Over the past week I have been working on my goals for 2011. These goals include a mix of personal and professional challenges , including financial, fitness, blogging, and project goals. For each of these goals I have defined the steps to achieve that goal (e.g. to pay off a debt during 2011, I must make a specific payment each month) and then what the next action is to achieve that goal (e.g. set up an automatic payment so it is “set it and forget it&# ).

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Poke the Box – Book Review

Justin Levy

Seth Godin recently released his new book, Poke the Box (Amazon affiliate link), as part of the Domino Project. As an avid reader of Seth’s, both his books and his blog, I was excited to read it. What I’ve always appreciated about Seth Godin books is that they’re so easily consumable but pack a punch that serves as a good set of reminders, motivate you and resonate for a while after finishing the book.

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