Justin Levy

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11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

What separates an elite military group such as the Navy Seals from others? They train non-stop. They train for every situation imaginable. They train for what happens when the plans fail. When they execute a mission they’re relying not just on their skills, they’re relying on their training. In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors.

Radian6 100
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It’s Not About the Platform

Justin Levy

A favorite hobby of many in this industry seems to be telling people that they’re doing “it” wrong, whatever “it” is in the given conversation. Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms.

Platform 100
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Getting in Shape and Achieving Success in Social Media

Justin Levy

You’ve decided that this year will be your year to get into shape. You’re going to hit the gym a few days per week and start eating healthier. You stop by the gym and sign up for a new membership plan with the towel service and free personal training consultation. After getting a new membership card to add to your keyring, you leave stop by your local sporting goods store to pick out your new workout clothes.

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Why Wikipedia is Important to Your Company

Justin Levy

While many businesses are focused on their website and their social media channels, many often overlook their presence on Wikipedia. This can apply to both the business and their senior executives, especially if it a publicly traded company. A company’s Wikipedia article, if they have one, often trades between first and second place with their main website.

Wikipedia 100
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Getting in Shape and Achieving Success in Social Media

Justin Levy

You’ve decided that this year will be your year to get into shape. You’re going to hit the gym a few days per week and start eating healthier. You stop by the gym and sign up for a new membership plan with the towel service and free personal training consultation. After getting a new membership card to add to your keyring, you leave stop by your local sporting goods store to pick out your new workout clothes.

article thumbnail

11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

What separates an elite military group such as the Navy Seals from others? They train non-stop. They train for every situation imaginable. They train for what happens when the plans fail. When they execute a mission they’re relying not just on their skills, they’re relying on their training. In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors.

Radian6 100
article thumbnail

It’s Not About the Platform

Justin Levy

A favorite hobby of many in this industry seems to be telling people that they’re doing “it” wrong, whatever “it” is in the given conversation. Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms.

Platform 100