Justin Levy

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Announcing The Socialized Business Podcast

Justin Levy

After a few months of brainstorming, planning and prepping, Jason Keath , Michael Brito and I are thrilled to announce the launch of The Socialized Business podcast. The first episode of the show is already live. During this first episode we discuss why we decided to launch a social business podcast, what social business means to us and discuss the future role of social media managers.

5 Ways to Stop Being Distracted by Phone Notifications

Justin Levy

Recently I was sitting in a meeting when my phone lit up with a new incoming notification. Not wanting to be distracted, I closed the notification without unlocking my phone. When I glanced back up I realized that I didn’t hear an important update. I had not even engaged with the notification but in those few seconds I became distracted and had to ask for the update to be repeated. Sound familiar?

Increase Your Morning Productivity by Starting the Night Before

Justin Levy

If you’re like me, how you start your day usually provides the foundation for how the rest of your day will go. Sure, things inevitably come up which can steer the day in a different direction. To help with this, I recommend  starting the night before. Spend a few minutes each evening planning out your next day. Once you get this routine down, it should only take you 15 minutes or so.

Use Less Folders to Increase Your Email Productivity

Justin Levy

Over the years I have experimented with a number of different email folder strategies in an effort to increase my email productivity. have created folder structures by team, project and person. have created sub-folders that sorted email down to a single email in each folder. Every email that came in I would take 10-15 seconds to decide which folder it should go in. Does this sound familiar?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Post-Holiday Fitness Series: Workout Plan

Justin Levy

With another holiday season now over, many of us are getting settled back into our normal routines and looking to develop new routines. For some this will include getting back to the gym and changing their eating habits so that they can lose weight, add muscle and live a healthier lifestyle. I am no different. Announcing the Post-Holiday Fitness Series. About The Post-Holiday Fitness Series.

How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Justin Levy

Do you want to improve visibility, communication and accountability of social media within your company? It’s as simple as sending a project dashboard on a regular basis to a broader team. Really. That’s the magic pill. It seems so simple yet not enough of us do it. Improving Visibility. Improving Communication. Improving Accountability. Determining Your Broader Team.

Shut Down Work Apps at Night to Improve Work-Life Harmony

Justin Levy

Are you having trouble achieving the proper work-life harmony? If your primary machine is a laptop, then you are likely using it for your work and personal apps. This means that most of the time you have a blend of apps and websites open. You might have Outlook, Twitter, PowerPoint, Gmail, Facebook and more open at the same time. Sound familiar? Photo Credit:  Thomas Leuthard.

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10 Ways to Hit the Reset Button on Your Productivity

Justin Levy

Now that we’ve wound down the previous year and are getting back up to full speed, this presents the perfect opportunity to hit the reset button on your systems and processes, helping you to increase your productivity. This is a process that I go through every year and it helps me to feel refreshed and ready to tackle the upcoming year. hear your protests now. Maybe you need to add more.

A World Gone Social

Learn how companies must adapt to survive.

10 Ways to Hit the Reset Button on Your Productivity

Justin Levy

Now that we’ve wound down the previous year and are getting back up to full speed, this presents the perfect opportunity to hit the reset button on your systems and processes, helping you to increase your productivity. This is a process that I go through every year and it helps me to feel refreshed and ready to tackle the upcoming year. hear your protests now. Maybe you need to add more.

Creating a Life List

Justin Levy

Growing up I never kept a bucket list because growing up below the poverty line, the goal was just to graduate high school. Then, while in high school both of my parents passed away and I became intently focused on overcoming any obstacle put in my way while accomplishing any goal I set my mind on. But, as someone that craves new experiences, there is so much more that I want to do. Chapman.  Using

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Overcoming Self-Doubt to Achieve Your Greatest Potential

Justin Levy

We all face self-doubt. Even the most confident people have moments where they doubt their capabilities. The key is to recognize when self-doubt is kicking in so that you can deal with it before it prevents you from accomplishing your immediate or future goals. When I sat down I instinctually set the rack to the same amount of weight that I’ve been lifting for months. People connect to their words.

Revisiting My 3 Words for 2012

Justin Levy

Welcome to July. We are now 50% of the way through putting 2012 in the history books. Have you taken time to review your personal and professional goals? For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. As I worked through these plans, I reviewed them against the 3 words that I set out at the beginning of the year.

Breaking Through a Marketing Plateau

Justin Levy

Has your marketing program become stale? Are you not seeing the same results that you originally experienced? This could be because you’ve reached a marketing plateau. It’s time to introduce a change to help spark growth, engagement and activity again. This concept is preached in fitness magazines every month yet we don’t consider this for our marketing campaigns. What others can you think of?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Getting in Shape and Achieving Success in Social Media

Justin Levy

You’ve decided that this year will be your year to get into shape. You’re going to hit the gym a few days per week and start eating healthier. You stop by the gym and sign up for a new membership plan with the towel service and free personal training consultation. You grab a few tops, a few shorts, new super comfortable socks and a pair of running sneakers. lowered blood pressure).

Scaling Social Media by Changing Your Mindset

Justin Levy

With the emergence of companies moving towards becoming a social business , scaling social media within the business becomes even more important. If done correctly, social media becomes embedded into most functions within the business ranging from customer support to sales to email marketing to communications to product marketing and so on. How you might ask? What say you? Photo Credit: pierpaolop.

Understanding Daily Routines to Increase Productivity

Justin Levy

In the past when I would evaluate my schedule in an effort to optimize my time , I would consider only the working hours of the day. For me, this is between 7:30a-5:30p. During those hours, I timeblock my schedule including reading/research time , set times to process email , time to plan for the upcoming day and more. Sounds or movements that I repeated every day without thinking about it.

Don’t Focus on the Upcoming Year’s Predictions

Justin Levy

It’s that time of the year when predictions begin dominating the content that is being shared. predict you are about to read some predictions. Jeremiah Owyang (@jowyang) November 30, 2013. While the onslaught of prediction posts becomes tiresome, predictions are valuable as companies are working on what key initiatives they will be focusing their spend on in the upcoming year.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Post-Holiday Fitness Series: Supplements & Vitamins

Justin Levy

The final Post-Holiday Fitness Series article deals with supplements and vitamins. While having a sound meal plan and workout routine are most important to achieving your fitness goals, supplements and vitamins can provide additional assistance, depending on what your goals are. Supplements should only be used as a supplement to your fitness program. Speed up fat-burning. Boost your immune system.

Being Your Own Competition

Justin Levy

Who is your competition? Not who is your company’s competition but who is your personal competition. You may have colleagues, close friends or a significant other that you have a friendly competition with – a way of pushing each other. But if you want to be at your personal and professional best than you should see yourself as your own competition. You stop letting the start line move.

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Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

Throughout life we have the opportunity to meet people who make you smarter by being around them. They push you to be sharper. They help you to see challenges from different angles. Christopher Penn is one of those people in my life. In fact, Chris pushes us all to be better. Better marketers and better individuals. Where does fitness fit into the list of competing priorities? iPhone.

The 9 Deadly Sins of Facebook Pages and Their Administrators

Justin Levy

When I speak to groups or am interviewed about Facebook, I am often asked to provide examples of companies that are “doing it right.&# With well north of 500 million users who spend over 700 billion minutes per month on Facebook, companies are increasingly interested in how Facebook can be leveraged as part of their marketing campaigns. It’s only natural. There is no strategy. No goals.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Three Words for 2012

Justin Levy

It’s that time of the year again where we look at the new year full of vigor and motivation, ready to take on everything that the upcoming year has to offer. However, it’s so easy to get bogged down and sidetracked from accomplishing our goals that by the time we look up again, the year has already escaped us. My three words for 2012 are: Consistency, Balance, & Ship. Consistency.

Fit Friday Recipe: Quick Chili with Ground Turkey, Spinach and Brown Rice

Justin Levy

Fit Friday   Recipes   is a weekly series posted every Friday that provides you with a healthy recipe to try making during the weekend. Every recipe can be modified based on your fitness goals and taste preferences. It’s the middle of a busy week and you’re craving comfort food. Either of these sound familiar? Stress no more! Ingredients. 1 lb ground turkey. 1 red bell pepper, diced.

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How I Am Finding Value Using Foursquare

Justin Levy

As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. It occurred to me that checking in at the gym has become part of my morning routine. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. Events. Vacations. used to check into every place we stopped.

What’s In My Gear Bag: 2013 Edition

Justin Levy

While there are many benefits to travel, one of the difficulties is staying productive while you’re on the go. Sure, we have technology that enables us to accomplish our work from wherever we are. What takes time to develop, though, is our ideal workshifting set-up. have logged more miles in airplanes than I care to count and spend many nights per year in hotel rooms. You know what I meant.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

The Next Chapter: Joining Citrix Online

Justin Levy

A little more than 2 years ago Chris Brogan and I were both attending the first Social Media Jungle event in New York so we decided to carpool down together. During those 5 hours or so of driving and over a dinner at a Chili’s in Middletown, CT later that night, we talked about a new project that he was launching. With the new job comes a new place to explore. Photo Credit: Amanda Breann.

It’s Not About the Platform

Justin Levy

A favorite hobby of many in this industry seems to be telling people that they’re doing “it&# wrong, whatever “it&# is in the given conversation. Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms. Debate is good.

Fit Friday Recipe: Healthy Spicy Chipotle Chicken Burritos

Justin Levy

Fit Friday Recipes   is a weekly series posted every Friday that provides you with a healthy recipe to try making during the weekend. Every recipe can be modified based on your fitness goals and taste preferences. Eating healthy does not have to mean eating bland food! Take for example this recipe that we recently created to solve a Mexican food craving that both Laura and I had. Ingredients.

Three Words for 2013

Justin Levy

Welcome to 2013 and Happy New Year! As the holiday season fades into a memory, we spend time reflecting on the year that has past and on what the next year will bring. The start of a new year represents another opportunity to achieve the goals we have set out for ourselves. Inevitably there will be a number of unforeseen moments, some high and some low, that will impact us over the coming year.

Stop Letting the Start Line Move

Justin Levy

In a new CarMax commercial a moving start line leads the guy from his older van to the CarMax lot. The message that CarMax is getting across is that searching for a new car can be confusing, time consuming and such a daunting task that you don’t know where to start but that their team can help you in your search. Fear of failure. Fear of not being good enough. Fear of learning.

Stop Making Yourself Feel Guilty After the Holidays

Justin Levy

Did you eat until you could barely move? Great job! Did you wake up feeling guilty this morning? It is important that you don’t make yourself feel guilty for enjoying the holidays with your family and friends. There are only a few times per year that you have a large holiday dinner, with Thanksgiving being the largest feast of them all. ignore these articles every year. In fact, I applaud it.

A Day to Be Thankful

Justin Levy

For the first several years of my life, I didn’t celebrate any holidays, including Thanksgiving, since I was raised a Jehovah’s Witness. After a few unfortunate events, we left and, as a result, began celebrating holidays. There was one catch though: we were poor. Life has changed quite a bit since then and for that I will be forever be thankful. To those in the USA, Happy Thanksgiving!

Using Death as a Motivator

Justin Levy

Death is a normal and natural part of life. While we don’t like to think about it often, death is something that each one of us must deal with many times throughout our life. The thought of someone close to us suddenly disappearing from our lives can be crippling. Unfortunately, this isn’t always the case. Sometimes we lose people unexpectedly. Finding Out by Reading An Obituary.

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. One thing that has struck me lately is the reliance on “media impressions&# as a measure of success in PR campaigns. How about on your Facebook Page.