Sat.Apr 28, 2012 - Fri.May 04, 2012

article thumbnail

How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Does your Facebook Page have Rules or is it a free-for-all? A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page.

article thumbnail

Social media and health care reform

Sherrilynne Starkie

In the era of health care reform, hospitals need to figure out how to do more and more, with less. Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more. Each month in Ottawa, people who are interested in social media gather for a Third Tuesday event, never mind that it rarely happens on a Tuesday, or in the third week of the month for that matter.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Never has social media been such a brilliant marketing and customer relation tool.

article thumbnail

Should Brands Give Up on QR Codes?

Mindjumpers

Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. The black and white squares quickly became ubiquitous. However, today people don’t seem to notice the codes anymore, and the QR interest and excitement seem to be fading away.

Brands 269
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Say Hello To ShowPony

Jason Yormark

It’s been a whirlwind month or so and my blog and personal social media use has certainly suffered. Finding time to attend to my personal stuff is always going to be a significant challenge with a full time gig. The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back in. I’m so vain. As the dust settles a bit, I am excited to share a new venture I am over seeing as part of my increased role at Strategies 360.

Klout 265
article thumbnail

The ROI of Pinterest: 5 Must-Reads

Firebelly

Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Now it’s time to turn the tables and ask social media experts, “What’s the ROI of Pinterest?”.

ROI 244

More Trending

article thumbnail

How Honda Reverses Brand Communication on Pinterest

Mindjumpers

Tweet Presently the third largest social network, Pinterest has become a channel that brands are eager to conquer. Earlier this year, we looked at how some brands successfully reach out to the Pinterest users through slim-to-none promotional content on brand pin boards. In contrast, the car manufacturer Honda has rolled out a straightforward promotional initiative on Pinterest this month.

Brands 254
article thumbnail

How to Make Your Facebook Ads Convert

Techipedia: Tamar Weinberg

This is a guest post from Craig Robinson. Getting proper return on investment for Facebook advertising can be tricky. First, you need to create an ad that attracts clicks, which usually is the easy part, and then you need a decent percentage of the people clicking through to be potential customers. The last thing is a bit harder to control but has a huge impact on the end result.

Facebook 180
article thumbnail

Pinterest: Early Best Practices From Firebelly

Firebelly

Brands are still relatively new to Pinterest. I’ve been working on several brand programs on Pinterest over the last several months. I’ve come up with a few early “best practices,” based on our work, that brands should consider before launching a Pinterest program. Here they are: Social Media Assets Matter. First, when you get permission to join the Pinterest community you will need to set it up through Twitter or Facebook (and this is a profile NOT a page).

article thumbnail

Toon Time: All Hands on [Tweet]Deck

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Company 187
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Mobile Positioning: A Business Must

Webbiquity SMM

Guest post by University Alliance. Mobile access to the web has surpassed browser usage. Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. In fact, by 2015 more U.S. Internet users will access the web through smartphones than through PCs, according to technology site Mashable.com.

Mobile 180
article thumbnail

How Digital is Changing the Consumer Experience

Direct Marketing Observations

Let me give you a few real world examples that happen every day. You’re at a stop light for all of 30 seconds and you start to get antsy because the light hasn’t changed. You are going to make a right on red and there is someone in front of you who does not turn right away, and you lay on the horn. You’re in line at the store waiting to check out and it’s taking forever.

Mobile 156
article thumbnail

8 Tips for Using QR Codes in Marketing

Idaconcpts

QR codes are a good way to get consumers involved, to keep them engaged and interested in what you have to offer. Here are 8 tips for using QR codes in your marketing campaign. 1. Use QR Codes for Contact Information. Use a QR code on business cards or on your website so that individuals scanning the code can instantly download your contact information to their phone – for example, if you own a plumbing company, enabling consumers to instantly download your contact details to their phone as ‘ABC

Tips 164
article thumbnail

Rick Henry: How a Small Business Owner Defines Mobility and Social Media

Waxing UnLyrical

Remember how I traveled to Orlando, Fla., a couple of months ago? Well, if you don’t remember… I did. And I had a blast, talking about measurement. The PRSA Orlando chapter took excellent care of me; and as part of the arrangements, they organized a car service to pick me up from my hotel and take me to the venue at which I was speaking.

article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

How to Fight For More Social Media Resources In Your Company

Convince & Convert

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed.

Resources 167
article thumbnail

Ivy League Facebook Face-off

Firebelly

Ever wondered how America’s top colleges stack up when you compare their Facebook presence? Compiled By: OnlineUniversities.com.

Facebook 157
article thumbnail

iPhone Apps for National League Eastern Division Baseball Fans

Idaconcpts

Welcome to the second installment of lists of iPhone apps that you need to follow your favorite baseball team to glory or to that proverbial agony of defeat. Thanks to the many readers who have made this series the awesome success that it is. It ain’t over until it’s over. So ignore the naysayers and root for your team until every statistical probability is exhausted.

iPhone 145
article thumbnail

The Importance of Now

Waxing UnLyrical

Although I was too young to write cursive, I can recall the first time music had a profound impact on my life. I was in my San Antonio living room on a Saturday afternoon, probably wearing my Speed Buggy or Roger Staubach t-shirt – those details are a little fuzzy right now, for obvious reasons. And then it happened. I saw a five-piece band from Indiana with remarkable showmanship, matching outfits, fun (to me) hair and one of the catchiest tunes I had heard in my “long” five years o

Journal 165
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Don’t Let Hackers Crash Your Blogging Party

Kikolani

This is a guest post by Robert Regehr. Are you a full-time blogger earning a living from your WordPress blogs or an aspiring Problogger with your first taste of the freedom that comes from blogging? There’s a ton of really good advice out there on getting up and running from bloggers like Darren Rowse and Yaro Stark. However, there’s shockingly little on protecting your blogging nest egg.

WordPress 150
article thumbnail

Why Most Businesses Fail At Social Media Marketing

Small Business Mavericks

Back in the good old days, before the Internet came into existence, every business had a bricks and mortar presence somewhere. Marketing was hard work, and it didn’t always come cheap either. It has taken a long time, but those same bricks and mortar businesses are now turning to the Internet to market their goods and services. They look at social media like Facebook and Twitter and think wow – I can promote my business as much as I want, it’s as easy as pressing a few keys.

article thumbnail

Social Media Case Study: Walmart’s Fight Hunger Contest

Convince & Convert

Guest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. You can’t always see it and many don’t talk about it, but hunger is a daily, global struggle. To support the anti-hunger movement Walmart , the Walmart Foundation , and some of the nation’s largest food companies like General Mills, ConAgra Foods, Kraft Fo

article thumbnail

A May Day Balancing Act

Waxing UnLyrical

Happy May Day! Anyone gearing up to dance around the Maypole? Hey, I’m not crazy. In fact, you’re lucky I’m not wishing you for “Labour Day,” and no, that’s not a typo. It took me years of living in the U.S. to get used to the fact that International Workers’ Day , for Americans, was meant to… well, work on.

Flickr 150
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Apple Reveals iPhone4N Via Domain Name Registration?

Bill Hartzer

Did Apple just reveal the name of the next Apple iPhone , the iPhone 4N via a new domain name registration? Based on whois records , Apple has apparently purchased the domain name iPhone4n.com: What is interesting (and perhaps suspect) is that this domain name, iPhone4n.com, was registered through Godaddy , and not MarkMonitor. A review of the Apple iPhone.com domain name shows that the registrar is MarkMonitor and not Godaddy.

article thumbnail

Are You Too Focused On One Social Media Platform?

Small Business Mavericks

Social media is everywhere and it can often be a little daunting when for a small business owner about to engage in a social media marketing campaign. All to often a business will focus on one or two social media platforms, particularly Facebook and Twitter since they receive the most mentions. There are hundreds of reliable social media platforms available to small businesses and whilst you can’t cover them all, you do need to consider a balanced approach.

Platform 110
article thumbnail

The Panic Over Pinterest

Twist Image

By the time you read this, Pinterest may be doomed. Did you detect the sarcasm in that statement? Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since. well, the last hottest thing (let's call it Instagram for argument's sake), then (not even twenty-four hours later), I'm on a flight home, reading USA Today when the top headline for the Money section is: " Pinterest growth curve levels off.

comScore 111
article thumbnail

You'll Always Hear it First on Google+

Stay N' Alive

I'm starting a new experiment. From now on every post I make to StayNAlive.com will originate on Google+. This goes in line with my earlier post where I suggested that the Blogging landscape is significantly changing, and the blogs that want to survive will need to embrace social means of publishing and discovery. You'll recognize this trend immediately as you visit my blog and see the ability to automatically share the articles you read on StayNAlive.com to Facebook, and today I'm going to cont

Google 108
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

Selling Your Domain Name with LeadRefs

Bill Hartzer

For those who like to do affiliate marketing, buying domains is a familiar subject. You never know what set of keywords will be the next big thing, so you buy several domains with several different combinations of keywords. Many affiliate marketers buy tons, and tons of these types of domains, and work to get those domains ranked in the search engines.

article thumbnail

Is Freshness Undermining Your Search Rankings?

Small Business Mavericks

Much is being written about the difference between ‘freshness’ and ‘relevance’ in Google’s search results. Much of this discussion stems from Google’s own ‘freshness’ update in recent weeks. There are a couple of points that are well worth noting now when it comes to search results. These include: What you see is not what you get.

Google 105
article thumbnail

The Business (To Business) Of Social Media

Twist Image

"Why aren't there more case studies of business to business organizations using social media?" I get asked this question all of the time. The truth is that most people are not looking hard enough. Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to bu

article thumbnail

Custom Tailoring 2.0 - "Dress Code" is Set to Become the Zappos of Tailoring

Stay N' Alive

Back in October I had the opportunity to visit Hong Kong for business. While I was there I decided to get a custom suit made. I'm a sucker for a good suit! While Hong Kong is certainly not as cheap as Thailand when it comes to custom-made suits, it is generally much cheaper than the typical run-of-the-mill tailor in the United States. In the United States it's typically "go cheap (as in poorly designed) or go broke (as in way too expensive for the 99% to afford)".

Cost 107
article thumbnail

How To Get Quality Fans Automatically

Taylor Marek

Developed over 6 years, the "CAPE Technique" can give you quality fans virtually automatically. This article explains it for you.

How To 94