Mindjumpers

DECEMBER 7, 2011

Tweet On our blog, we have several times written about how to create a viral success. Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. However, here I will attempt to gather some of our earlier mentioned tips and try to include some new ones with a help of an infographic put together by ProBlogger and Voltier Digital.

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Content Marketing Campaign Cost 278

SocMed Sean

DECEMBER 3, 2011

Contrary to popular belief, Facebook is NOT the largest social network on the planet. That honor still goes to email. Think about it, your email contacts are like your Facebook friends, LinkedIn contacts, and Twitter followers all rolled into one. And your inbox is more successful at managing text and multimedia better than the Facebook timeline, Twitter feed, RSS subscriptions and Google+ feed combined.

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Social Networking Facebook Wikipedia Sports 275

Waxing UnLyrical

DECEMBER 8, 2011

Recently, I received an email from someone asking if I would be interested in providing PR services for a fundraising campaign he is embarking on. He is doing this because so far, at least, he’s been unsuccessful in securing funding to build a prototype for what sounds like an interesting invention in the energy field. So now he’s turning to crowd-funding.

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Project Flickr Energy Communities 264

Almost Savvy

DECEMBER 8, 2011

Seemingly stealth group members. You know they're there, but you can't find them. Today’s post is written specifically for those responsible for managing a Group on Facebook. Facebook Groups don’t get as much buzz as Facebook Profiles (soon to be known as Timelines) and Facebook Pages. Still, there are many wonderful uses for Groups.

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Groups Groups Facebook How To 250

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Mindjumpers

DECEMBER 8, 2011

Tweet Some of the best marketing campaigns are based on the study of consumer behaviour and how the idea would be perceived by their target market. So, it is quite fair to compare the role of strategists to psychologists. The same is depicted in an interesting infographic by TabJuice. In this infographic, psychologists have defined six universal learning methods that have been identified in shoppers.

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Patterns Campaign Study Data 260

SocMed Sean

DECEMBER 4, 2011

A while back, I wrote a blog post asking the question “ Is Facebook More Important To Us Than Food? “ According to the stats in that post, not only was Facebook more important than food, but we spent more time on Facebook than eating and drinking, more time on Facebook than doing our household duties, and as much time on Facebook as we do caring for our families.

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Firebelly

DECEMBER 4, 2011

Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. Our visualization of the candid, cerebral, caffeinated Alan K'necht. I’m thrilled to bring you this interview with Alan K’necht! Alan and I hung out in San Francisco recently. He’s candid, cerebral and caffeinated – even as we discussed the merits of spending the weekend in San Fran after the conference.

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SEO Sample Samples Analytics 224

Mindjumpers

DECEMBER 8, 2011

Tweet We have recently been writing about how to make the best use of LinkedIn for your brand. So far, we have written about LinkedIn pages and Recruitment Solutions , which are the direct ways of marketing your brand. One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with LinkedIn Groups. LinkedIn has two types of groups, which can be classified as External and Owned Groups.

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Groups Groups LinkedIn How To 234

SocMed Sean

DECEMBER 9, 2011

Speaking social can sometimes be tough, especially with clients who haven’t yet engaged in social media or sometimes just “don’t get it” Even those clients who do understand and engage in the social space are sometime confused about the use of specific terms and jargon that social media pros use. Below is a list of 10 terms that I think social media pros use or focus on that sometimes confuse our clients.

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Social Media Social CRM Creative Commons Sentiment 255

Direct Marketing Observations

DECEMBER 8, 2011

More than 2 years ago Jason Breed and I decided to create a Tweetchat. The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject. After we settled on the topic, we would collaborate on 3 questions and off we would go to promote it for the following Tuesday.

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Social Media Hosting Hashtag Collaboration 218

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Buzz Marketing for Technology

DECEMBER 7, 2011

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? Real time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, real time could mean thousands of years of species development data.

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Waxing UnLyrical

DECEMBER 5, 2011

Guest post by Justin Goldsborough. Remember that Johnny Dakota “Saved by the Bell” episode? You know, the one that taught us “There’s no hope with dope.”. Thanks, NBC. The more you know… There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications.

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Influencer Reputation Flickr Loyalty 215

SocMed Sean

DECEMBER 6, 2011

Maybe you should be more interesting! Let’s get something straight. For those of us who take social media seriously, it’s not a game. It’s not about numbers, it’s not about volume, and it’s not about tweeting every little thing we’re doing all day long. In fact, for me I make my living from social media and I take it very seriously.

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Twitter Klout Tumblr StumbleUpon 247

Firebelly

DECEMBER 6, 2011

I’ve been on a bit of a Foursquare sabbatical lately. Self imposed exile maybe. But more like Ulysses (the Greek hero not 18th U.S. President), I’ve grown a bit discouraged with the lack of benefits, the lack of interaction with my friends (interaction in my peer group seems like more of a novelty) and the growing addiction I was urging myself into.

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Josh S Peters

DECEMBER 6, 2011

The real truth that “cuts through the bull shiitake of social media…” huh? We’ll see about that. When I first heard about this book I thought “oh great… another.” Though after a quick read I changed my tone. The Real Truth About Social Media is packed with unique insights and real world perspectives it’s an invaluable addition to any social media library and a must read for any true professional.

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Review Social Media Case Study Cost 201

Waxing UnLyrical

DECEMBER 6, 2011

Dear You, Well, this isn’t actually a letter from Jamaica, since I didn’t get online at all much (and that was only to share photos on Facebook) while we were there. After we got back,you were asking about the trip, so I figured I’d tell you a little bit about it. First, though – hello! I hope you had a good Thanksgiving (if you celebrated it), and that the last two weeks have treated you well?

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Hotels Transportation Travel System 213

SocMed Sean

DECEMBER 6, 2011

Social media and social networking are both about connecting people. Without people and their personal relationship information, social media sites like Facebook and Twitter would be reduced to…well…MySpace. A barren wasteland full of bots and spam. When I mention people, I’m not just talking about your customers, prospective customers, bloggers, tweeters, and professional contacts on LinkedIn.

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Apple Social Media iPad Policies 235

Firebelly

DECEMBER 8, 2011

What types of conversations lead you towards trust? source: [link]. I was at IUPUI’s New Media program recently speaking about building a personal story and activating social networks. I asked the class two questions. The answers to the first question are here. The second question was what kinds of content are you most likely to share? Here are some of their thoughts.

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Types Conversation Class Social Networking 179

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Mindjumpers

DECEMBER 5, 2011

Tweet Keeping up the practice of writing about LinkedIn and its special features, today I will be talking about Recruitment Solutions. Last week, I had written about different pages and how to make optimal use of them. LinkedIn Recruiter is a solution provided by LinkedIn to empower companies to make the most of this professional network and find the best suited talent.

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LinkedIn Skills Engineering Cost 170

Waxing UnLyrical

DECEMBER 9, 2011

It’s been about a month since I started working out again (remember I had surgery in September , which meant I couldn’t do anything – literally – for about eight weeks). I g ot back on the exercise horse on Nov. 1. And since I promised to keep you up to date on how things are going on that front, here’s your next monthly update.

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Exercises Training Groups Groups 163

Small Business Mavericks

DECEMBER 7, 2011

In the business world, advertising is everything when it comes to keeping a business going. Especially small businesses. Yes, large corporate companies advertise all the time and spend large amounts of money to do so. A lot of people can’t do that when running a small business on a budget. That does not mean you should ignore advertising altogether.

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Small Business Advertising Sample Samples 177

Firebelly

DECEMBER 9, 2011

On the heels of writing a step-by-step approach to custom QR codes last week , some interesting statistics came out showing surprising results from a study involving college students – nearly 80% of college students have no idea what to do when they see a QR code. According to a recent study conducted by youth marketing company Archrival , the majority of college students with smartphones have no idea how to scan a QR (Quick-Response) code.

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Study Statistics Mobile Company 172

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Social Media

Sherrilynne Starkie

DECEMBER 4, 2011

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Idaconcpts

DECEMBER 6, 2011

A recent study on 1,839 college undergrads provides some interesting insights between Facebook use and grades. Infographic created by OnlineEducation.net. Provided to idaconcpts by Greg Voakes. Via: OnlineEducation.net.

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Facebook Study Social Media 167

Small Business Mavericks

DECEMBER 6, 2011

As I’ve written before, having a successful SEO strategy involves a number of elements, with getting your content out there being foremost among them. But having links is still an important part of the larger strategy. Recently, I’ve written about the importance of making your links diversified and able to fit naturally into a body of text. I’d like to now try to complement that advice with another important link consideration: locality.

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SEO Applications Google Examples 156

Firebelly

DECEMBER 5, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. Facebook Comments Are Four Times The Value Of Likes. By David Cohen ikes remain the most prevalent form of engagement on Facebook, but comments have more pull — more than four times as much. EdgeRank Checker has found that the average comment on a post attracts more than four times as many clickthroughs as the average like. 12 Outrageous Job Losses Due To Mishandling Social Media.

Social Media 161

Social Media Metrics Analytics Trends 161

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Josh S Peters

DECEMBER 5, 2011

Recently YouTube has released a new analytics platform that is both good looking and incredibly insightful (how awesome is that?). This update follows after all the updates Facebook has been doing to the insights platform as of late. Embedded below you can see a screenshot walkthrough of the New YouTube Analytics and on The Search Agents blog I’ve written a post about the significant changes and a quick guide to the new reports that can be pulled.

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Analytics Embedding YouTube Report 125

Ari Herzog

DECEMBER 6, 2011

Oracle Corporation is launching a new social network — called the Oracle Public Cloud — geared to business departments to share and collaborate. It’s scheduled to arrive in 2012. But can they create a more boring video? By contrast, Google Inc. created a more attractive video about their Google+ social network that launched earlier this year.

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YouTube Collaboration Newsletter Social Networking 135

Idaconcpts

DECEMBER 5, 2011

In this article I am going to talk about the ins and outs of setting up a brand page on Google +, the web’s newest social network. A brand page on Google + is basically the equivalent of a fan page on Facebook and I highly recommend it for all of you budding marketeers. The more you get yourself, your business and your brand out there, the more you can turn your followers, fans and friends into custumers and sales.

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Google Real Estate How To Insurance 131

Firebelly

DECEMBER 7, 2011

Two infographics related to social media usage among small businesses have been released recently and I wanted to share them.

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Small Business Social Media 179

Almost Savvy

DECEMBER 8, 2011

Seemingly stealth group members. You know they’re there, but you can’t find them. Today’s post is written specifically for those responsible for managing a Group on Facebook. Facebook Groups don’t get as much buzz as Facebook Profiles (soon to be known as Timelines) and Facebook Pages. Still, there are many wonderful uses for Groups.

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Groups Groups Facebook How To 114