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The Myth of the Best Place To Work


This post was originally published on Okay, I know some of you reading this probably won a “best place to work” award, and are quite proud of it. I get it. Your people filled out the survey and it scored really “well” and that’s something to be proud of. If it weren’t aligned, they wouldn’t be so happy, and you wouldn’t be a “best place to work.”. But here’s the problem.

Sexism is Alive and Well at This Year’s PRSA Conference

Spin Sucks

At the PRSA International conference, an APR-certified communicator tweeted about what a keynote speaker was wearing and proved sexism is alive and well. Gini Dietrich has the story and what that means for our industry and for women.and what we must do about it. The post Sexism is Alive and Well at This Year’s PRSA Conference appeared first on Spin Sucks. Related Stories Man Convicted of Fraud for Falsifying Contracts at Agency PR Industry Salary Survey Has Bad News for Women Can Technology Replace In-Person Meetings?

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? But the real question is, do you know where to find them and are they all necessary for your business? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? Facebook Insights Metrics.

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Guest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Insights? Those are a bit harder to uncover. We We sift through reports like we’re mining for gold. We’re hoping for the Eureka! How can you move beyond the numbers? You have the opportunity to ask “Why?” and dig deeper.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Top 10 Trends Driving Marketing in 2017


Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and… Read More.

Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

Guest Post by Mark Weiner. What makes Public Relations unique within the communications and marketing mix?  The same thing that makes PR so difficult for others to understand: Public Relations is—at best—only semi-controllable. In advertising , for example, one controls the frequency, positioning and placement of key intended messages, but control comes as a cost: one purchases that ability.

How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests? Here are some of the top benefits of social media contests. Social Media Engagement.

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Crisis Communications 101: Apologize First…and Mean it

Spin Sucks

One of the hardest thing for a human being to do is apologize.and really mean it. But in crisis communications, it's imperative it happen swiftly. Gini Dietrich describes why an apology is the first step in righting a wrong—in marriage, in life, and in business. The post Crisis Communications 101: Apologize First…and Mean it appeared first on Spin Sucks. Related Stories Newsjacking Gone Wrong: Four Simple Rules to Heed Master Modern PR By Integrating the PESO Model Eight Halloween Costumes for the Communications Professional.


A World Gone Social

Learn how companies must adapt to survive.

Attention all business book enthusiasts!


Do you love to read? I do!  I read an absolute ton in airplanes and during the summer at the pool… yes, that’s basically when I find the time. also have a big pile of books on my desk that I want to get to (Sound familiar? know you do too!)… … It’s so hard to find the time when we’re always so busy with work and other things. Enter summarizes

Lawyers, Is Social Media Worth It? You Decide.

Myrland Marketing

I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it… this Social Media thing.” ” “I tried LinkedIn, but it didn’t produce anything for me.” ” “I can’t see how Twitter could possibly result in anything positive.” Networking. Interacting With People.

New Call-to-Action Button Options for Facebook Pages

Jon Loomer

Up until now, Facebook has allowed brands to use call-to-action buttons on their posts and pages, but the actions were limited. Facebook’s latest announcement puts power behind the buttons placed on pages. Integrate with Third Party Services. As a result, users were taken out of the Facebook environment and were likely to abandon. Microsoft Bookings. MyTime. Booker by Booker Software. Porch.

Why Social Media Is Important for Content Marketing

agora pulse

You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. Listen and monitor sentiment. think we all know the answer to this one. Let’s put it into practice. do the math!

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

On today's Spin Sucks Inquisition, we host a surrogate employee and Chicago neighbor, Amanda Gant. Amanda is the digital marketing manager at Orbit Media, and she's an all-around awesome human being. Stop by Spin Sucks and meet her. The post The Spin Sucks Inquisition: Amanda Gant appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: David J.P.

How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content


To keep your blog growing, you add more and more content doing your best to market everything you write. It’s a long and challenging process and it’s well worth going through. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content. It all starts with keywords.

Twitter Launches Rewarded Video on MoPub Marketplace

SocialTimes Twitter

Twitter’s MoPub  mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in September 2015 , and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost. Readers: Do you watch rewarded video ads in games and apps?

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Why An ERP Performs Better In The Cloud

The Realtime Report

Why An ERP Performs Better In The Cloud. There are so many ERP (enterprise resource planning) options currently on the market that it’s easy for enterprises to find one perfectly suited to their unique requirements. Before diving into the details however, it’s important for any prospective user to choose between an on-site or cloud ERP deployment. Here’s why: Management Is Handled For You.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right.  Give your competition a run for their money, and maximize your ROI by avoiding these common social media mistakes in 2017. . Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. You know what they say about assumptions, right? What are they into? matcha.

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Six Tips to Effectively Listen and Win New Business

Spin Sucks

One of the hardest things for human beings to do is listen. Really listen to what the other person has to say. Gini Dietrich has six tips to effectively listen, which will win you new business and better relationships. The post Six Tips to Effectively Listen and Win New Business appeared first on Spin Sucks.

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15 Years of Media Intelligence Innovation


Anniversaries remind us of who we are and where we’ve been. Ever since our founding… Read More.


Twitter Launches Hashtag-Triggered Emoji for NBA Teams

SocialTimes Twitter

Coinciding with the start of the 2016 NBA season on Tuesday, Oct. 25, Twitter and the National Basketball Association  launched hashtag-triggered emoji for all 30 NBA teams. When a user includes one of these hashtags in a tweet, the team’s corresponding emoji will automatically appear next to the hashtag. Fans can use these hashtags throughout the entire NBA season. NBA fans… Use your team’s hashtag to unlock their emoji! — NBA (@NBA) October 24, 2016. Here’s the complete list of NBA team hashtags: Atlanta Hawks: #TruetoAtlanta.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Increase Site Speed and Improve Your SEO Ranking


Contributed by ProBlogger SEO expert Jim Stewart of  StewArt Media. Whether you’re a hobby blogger or have turned your blog into a business, your main goal is always going to be increasing the number of visitors you have to your site. The way most of your visitors will find your blog is by searching on Google and finding it high in the search rankings. Create a Benchmark. Clear Your Database.

Is Virtual Reality Finally Ready To Be Social?

Ignite Social Media

Maybe…no, not really. Perhaps. I don’t know. Read on. I’ve been going back and forth on virtual reality’s “has arrived” moment for well over a couple of decades. This picture, incidentally, was taken back in 1989. That’s not me, btw. Today, I’m much more optimistic than I once was. We also use the Rift and Chromium VR a lot lately in content creation.

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Five Powerful Ways to Get More Leads from Your Website Forms

Spin Sucks

You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do. Khalid Saleh explains why optimizing your website forms is crucial for increasing your conversion rates.

Third Presidential Debate: 53.2 Million Interactions Across Facebook, Twitter

SocialTimes Facebook

Candidates Donald Trump  and Hillary Clinton  discussing treatment of women provided the most-tweeted-about moment during the third and final presidential debate  Wednesday night. Nielsen  reported that there were 53.2 million people. Trump refuses to say if he will accept the election results. According to Nielsen, activity on Facebook and Twitter peaked between 10:15 p.m. and 10:29 p.m. Economy.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Twitter Teams Up With GLAAD, MLB on Spirit Day Emoji

SocialTimes Twitter

Twitter is marking Spirit Day  Thursday (Oct. 20) with a custom purple hashtag-triggered emoji. Spirit Day is an annual anti-bullying initiative spearheaded by GLAAD  in support of LGBTQ (lesbian, gay, bisexual, transgender and queer) youth. The social network announced that it teamed up with GLAAD and Major League Baseball  on the initiative, and starting Thursday, users who incorporate the #SpiritDay hashtag into their tweets will see the emoji included. Readers: Will you interact on Twitter during Spirit Day? Spirit Day fights against bullying.

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The Quickest Way to Build Trust Online


This is a guest post by Lisa Corduff. Lisa Lisa spoke at ProBlogger Event this year and we were so impressed with the results she achieved with video we’re supporting her Keeping Video Real Course as an affiliate partner. Us bloggers, we know what it’s like. We can spend hours writing. Hours editing. It’s powerful stuff, of course. But then…. crickets. What happened? The struggle is real.

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How to Create a Consistent Brand Voice on Social Media

Sprout Social

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. But one of the most difficult questions to answer is whether or not these channels all stick to the same tone. The perfect setup is for everyone to recognize your logo without any content. However, that’s not the case for most businesses out there.

How to Podcast: A Two-Part Series

Spin Sucks

During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here she breaks down the discussion into a two-part series. The post How to Podcast: A Two-Part Series appeared first on Spin Sucks.