Josh S Peters

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All of Seth Godin's Free ebooks in one place | Shuaism

Josh S Peters

You read that right, I've compiled all of Seth Godin's free ebooks in one big awesome list. Seth Godin is a fantastic source of constant information and wisdom. His blog is incredibly insightful and he produces books and ebook left and

eBook 81

The FINAL word on Social Media ROI | Shuaism

Josh S Peters

The FINAL word on Social Media ROI, a discussion on when and where ROI is appropriate in Social Media

ROI 23

Changing your Twitter Username: A quick guide to keep you in the.

Josh S Peters

How to change your username in Twitter and some things to think about when you do

How Johnnie made his own game

Josh S Peters

Have you read Trust Agents by Chris Brogan and Julien Smith yet? Post to Twitter Tweet This Post. Share/Bookmark

A World Gone Social

Learn how companies must adapt to survive.

Using Social Media in a Loyalty Campaign | Shuaism

Josh S Peters

Using Social Media in a Loyalty Campaign. How to begin, setup deploy, and monitor the social media aspects of the campaign

Social Media for Lead Generation and Acquisition | Shuaism

Josh S Peters

Lead generation and acquisition is one of the four main types of marketing campaigns and yes, social media can be used in it. Actually, it can be used quite effectively so long as you have all of your other ducks in a row first


What exactly ARE your ethics?

Josh S Peters

A few days ago I recieved a very spammy looking message from twitter user Liquid 4 Health (I'm not going to link to them based on principle). Being the person I am and liking to give people the benefit of the doubt I thought I should

Internet Marketing Basics: Understanding Our Search Engine Overlords

Josh S Peters

It seems like ages since i wrote on my blog, and for that I apologize. The new gig has kept me more than busy and I've just been running on empty when I got time for the blog. However, now that we have the campaign now under way I'll be

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

SMCSLC Post: The Challenges of Hiring for Social Media

Josh S Peters

Today I wrote a post for the Salt Lake City Social Media Club (SMCSLC) about Hiring for Social Media. There are some new challenges and new opportunities arising within this arena and I touched on some of them in this post on the

7 Things to think about when launching a Newsletter

Josh S Peters

Before I go over 7 Things to think about when launching a Newsletter I want to bring something up. For a couple weeks now the newsletter sign-up box has been active on the right side. haven't said anything about it, pushed it

Breakdown of Facebook's new promotions and contest guidelines.

Josh S Peters

Facebook has updated their promotion and contest guidelines again and it seems like nobody is paying attention. Which is a bad because if you're not following the rules Facebook states they have the right to take your page down and

Using Social Media in a Brand Marketing Campaign

Josh S Peters

Using social media in a brand marketing campaign can help make your brand more tangible. The goal is to associate the company with it's services and offerings. This type of campaign will usually have hooks into the sales channels and

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

10 Internet related things I'm thankful for

Josh S Peters

Aaah Thanksgiving. The non religious based holiday where Americans do what they do best… eat. It's a time of seeing family, and celebrating what we have and how far we've come while remembering where we once stood as a nation

Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

The awareness campaign seems to be exactly what social media was made for. An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. This is often used by established

HOW TO: Build your own link shortener | Shuaism

Josh S Peters

Sign up for a free Adjix account. 2. Determine what domain prefix you want to use (go. etc) and enter it into your profile 3. Set the proper Cname with your domain host and point it to partner.adjix.com.

Social Media Workshop in Salt Lake City

Josh S Peters

I'm putting on a social media workshop December 9-10th at the Beta Loft in Salt Lake City, UT and I'd love to see you there. In fact I'd love to see you there so much that to readers of this blog I'm going to give you $100 off if you

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

7 Lessons learned from Toyota's “borrowed” image follies | Shuaism

Josh S Peters

You would think that with the national coverage of such follies as The Jaguar Post-It story other large brands would pay attention and learn from the mistakes of their corporate cohorts. Such does not appear to be the case when it comes

PPC (pay per click) and Twitter: The Nitty Gritty details | Shuaism

Josh S Peters

This nitty gritty details of PPC (pay per click) and Twitter post is brought to you by yesterdays post What do PPC (pay per click) and Twitter have in common? Everything! After making it's rounds on Twitter I received several DM's

What do PPC (pay per click) and Twitter have in common? Everything

Josh S Peters

What do PPC (pay per click) and Twitter have in common? Well the short answer is everything when it comes down to the core of it. The most powerful feature of Twitter (and one of the major factors in it taking off) is the ability to

Twitter filters would increase conversational value and lower costs

Josh S Peters

There is a problem on Twitter and that problem is free speech. People are allowed to say what ever they want, when ever they want, and this costs Twitter money. Money that isn't being well spent if people are getting no value from it


Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

The GAP, ROI, and Awareness

Josh S Peters

Jacob Morgan (my co-author on twittfaced) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign, but after giving it some thought and reading the clickz I'm very sure that


HOW TO: Make Facebook Your Company Newsroom – My Mashable article

Josh S Peters

This is just a quick FYI to let you know I have another article published on Mashable today. HOW TO: Make Facebook Your Company Newsroom. Since my last Mashable article was 30+ Apps for Doing Business on Facebook it seems like I have a

How to get a free copy of my book twittfaced

Josh S Peters

Right now we're running a promotion to give away 8 signed copies of the book. If you'd like to win one go check out 4 ways to win a free copy of twittfaced! Post to Twitter Tweet This Post. Share/Bookmark

How To Be A Twitter Spammer

Josh S Peters

How To Be A Twitter Spammer is a humorous look at Twitter Spam. If you like it, feel free to download it from Scribd (below), or from slideshare if you prefer. It's all 100% hand drawn by me so please enjoy and let me know what you

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Office Max Penny Pranks are comedy (and social media) gold

Josh S Peters

Have you seen any of Office Max's new Penny Pranks videos? If you haven't you really should go and take a look, they're fun, funny, and well worth the few minutes it takes to watch each one. If you've seen these on tv you might have

TwittFaced now available for pre-order | Shuaism

Josh S Peters

TwittFaced, The book that Jacob and I have been slaving away over, is finally available for pre-order on Barns & Noble online. It's really exciting seeing something you've put so much effort into coming to life

What do you think of when you hear Social Media? | Shuaism

Josh S Peters

When someone says Social Media what images and ideas go through your mind? Personal, business, sales, marketing, pr? I'd like to know your opinion

The Half Assed Guide to Brand Awareness

Josh S Peters

Brand Addiction by neogabox. In order for people to want to buy from you they need to know who you are. They need to be aware of your brand. Consumers often build a relationship (mental or physical) with brands that they are aware of

Buy 2

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

The Social Media Marketing Blog: Facebook Age Demographics

Josh S Peters

via scottmonty.com. In my upcoming book Twittfaced we touch on the fact that facebook is growing rapidly in the 35+ age range and these amazing new stats show exactly how they are growing. What changes ado you expect to see and think

People, Brands, and Social Media at the Orsm09

Josh S Peters

Today was the last day of the ORSM09 and it was such a great experience to meet with all the people who were discovering the power of social media. A big thanks one more time to Hotcakes for letting me tag along

What's the hot new thing at the ORSM09? Why it's Twitter!

Josh S Peters

My second day at the ORSM09 (thanks again Hotcakes for bringing me) has been filled with fun, adventure, and you guessed it, Social Media. Yesterday I spoke about a couple of brands that are just beginning to really delve into social

Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer.

Josh S Peters

The ORSM (Outdoor Retailer Summer Market) is a yearly event here in Salt Lake City and is a huge draw for outdoor enthusiasts and retailers alike. Get to see the newest, latest and greatest from tiny startups to mega corps like Columbia