Josh S Peters

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HOW TO: Optimize the OG:Description Tag for Search and Social

Josh S Peters

The first question that comes up about the OG:Description tag is “What is OG:?” ” In this case it does not mean Original Gangster. OG stands for Open Graph which is a tagging protocol (OGP) that is quickly spreading and being adopted across the web as a new standard (you can learn all about OGP at the Open Graph Protocol site ). The second question is “What’s the max character limit of the OG:Description tag”? Short answer, there is none. Long answer 160-300. The actual OG:Description The actual OG:Description tag has no character limit.

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Experimenting with Buffer

Josh S Peters

Have you checked out Buffer yet? It’s great. Schedule posts for Facebook, Twitter, and LinkedIn, get analytics on your posts to see when the most effective times to post are, and even get link tracking to see what content is most popular with your fans / followers. This This is one of the more useful, and cheap apps ($10 for the Awesome Plan) to come out recently. Thoughts?

The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary.

The Convergence of Search and Social – Part 1

Josh S Peters

Simply stated the convergence of search and social is where search, social, and consumer behavior collide. Its the intersection of SEO, social media (SMO), and ZMOT with the last one often getting left out of the equation, but something that really needs to be paid attention to. Where do your customer go and what are they doing there when they are considering a purchase? SOCIAL MEDIA. Social Medi

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A World Gone Social

Learn how companies must adapt to survive.

Twitter Cheat Sheet

Josh S Peters

Today I was speaking with one of my coaching clients and he asked me “Is there a Twitter cheat sheet anywhere I can get?&# In TwittFaced (Your Toolkit for Understanding and Maximizing Social Media) my co-author and I cover Twitter basics and ideals extensively, but I have yet to do that here.Well friends, that’s what this post is. Twitter Cheat Sheet. that your tweet pertains to.

Search and Social Weekly 1.5

Josh S Peters

This week we have some great articles covering the worlds of search and social and we also have a great ebook download about social business from SpreadFast. also have implemented slightly new format to the setup as well and I’m now linking out to the Twitter accounts of the author and including the first paragraph of the original post to get you started. But how well does this thing work?

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Search and Social Weekly (1.2)

Josh S Peters

This week we have some great articles on optimization, how to take the mystery out of social media, and, everyone’s favorite, a “best time to post” post. On-Page Optimization Methods Still Valid in 2013. After a whirlwind year of Google updates this quick overview of what optimization methods are still valid as of now is a great helper for starting off the year.

The Search and Social Weekly (1.1)

Josh S Peters

It’s a new year and a new start for the blog. I’ve been considering a lot of options for the direction of the blog and where I want to take it, do with it, accomplish with it, etc. In addition to being a regular feature I’m using this as a motivator to keep the blog from being just a collection of other people’s posts and get me to write a lot more original content.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

All of Seth Godin's Free ebooks in one place | Shuaism

Josh S Peters

You read that right, I've compiled all of Seth Godin's free ebooks in one big awesome list. Seth Godin is a fantastic source of constant information and wisdom. His blog is incredibly insightful and he produces books and ebook left and

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Search and Social Weekly (1.3)

Josh S Peters

Facebook reveals how its new Graph Search feature works with your privacy settings. The new Graph Search feature is a rather major change to the way Facebook does search. Get the skinny on what it is and how it works. As a follow-up, see how businesses can optimize their pages for the new graph Search in the link below. Facebook explains how to optimize your business Page for Graph Search.

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities. Enhance Branding and Awareness . They aim to inform with the hope to make sales.

The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

So far in the convergence of search and social we have talked about Social Media / SMO ,  Search / SEO and ZMOT. We start off this week by turning our eye towards paid media, which as a very valuable position as it straddles all of the aspects already discussed. If you’re well acquainted with P.O.E. feel free to skip this part. P.O.E. Paid, Owned, and Earned. Owned. Earned. accounts.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 tools that make life easier

Josh S Peters

Productivity is like a drug. There’s something deeply satisfying about looking at a to-do list and seeing a bunch of checks in boxes. It’s like legal work place approved crack. Like any good addict I do what I can to get my fix as often as possible and use what ever tools I can to get that fix. Evernote. This is the most used program on my computer(s), tablet , and phone. Xobni. Bitly.

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The Best Books On Social Media

Josh S Peters

When you’re getting started in social media it’s helpful to hear it from the pros and the pros write books. There are a ton of social media books out there , but they aren’t all good or useful. Over on Social Media Launchpad I’ve compiled a list of the best social media books I’ve read. Social Media

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Search and Social Weekly (1.7)

Josh S Peters

This last week was a great one for lists and killer content so let’s get right to it. Enjoy! Are You a Crappy Fan Page Admin? Most Fan Page owners like to think they run their page better than the rest. Well Well let me tell you something… After spending most of the past 3 years online, I’ve seen more bad Page Admins than good ones. This It fails to engage, or draw you in. Makes sense.

Microsoft Office for Android and iOS? Adobe holds the answer.

Josh S Peters

I recently read an interesting article on The Guardian about  Microsoft releasing apps for the iPad. Being an Android and windows user this piqued my interest, hoping there would be some some mention of an MS Office release for Android. Apps like Quickoffice HD are alright, but they still have a lot of flaws. Still, it’s better than nothing. Check out the suite of Adobe Touch Apps.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

The Convergence of Search and Social Part 6 – Content

Josh S Peters

When it comes to the convergence of search and social your content needs to follow 2 basic rules. To be in the right place and makes sense to the user. If you can answer affirmatively to both those you’re already going to be a league or two above most of your competition. At the moment search and social is very heavily content focused. Content is what search engines read and rank.

Search and Social Weekly (1.4)

Josh S Peters

This is a short week for links, I just didn’t find that many “must reads” as I was going through my feeds and RSS to include in this roundup. The Difference between Strategy and Tactics. Because sometimes it’s good to get a refresher. How To Cite A Tweet In An Academic Paper. This is a sign of something big, a shift in academia and the influence of social media.

HOW TO: Move a WordPress blog from one domain to another

Josh S Peters

The domain transfer is done!  Shuaism is now JoshSPeters  and I’m going to kick it off with a post about the 5 step process of moving your WordPress blog from one domain to another. 1. Prep Work. 2. Install WordPress on The New Domain. 3. Export and Import Your Blog Content. 4. Feeds, Change of Address, and Updates. 5. Let The World Know. 6. Have a Drink. 1. Prep Work. Do this right away.

10 Search and Social Posts You Don’t Want to Miss (1.7)

Josh S Peters

Excel Statistics for SEO and Data Analysis. Statistics is all about collecting, analyzing and interpreting data. It comes very handy when decision making faces uncertainty. By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. What’s the number 1 thing Facebook Page owners struggle with? Time Time management. You’re

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Search and Social Weekly (1.8)

Josh S Peters

A round up of some of the best search and social posts from last week. Enjoy! Finally! Your Full Instagram Feed Hits the Web. Ever wanted to browse your full Instagram feed — that is, the latest stuff in real time from everyone you’re following on the photo service — without having to reach for your smartphone? Ever wished it was all just available at Instagram.com? Makes sense.

10 Marketing & Promotion Tips to Help You Get More Traffic

Josh S Peters

About this Author:  when Mary isn’t busy reviewing  promotional fulfillment  in and around the Chicagoland area, she is covering a wide range of marketing topics to keep her readers happy and informed! Outside of work, she is an avid reader and enjoys spending time on the lakefront!   1. Open a PPC Campaign . This is a basic step that pretty much every internet marketer knows about. elevator pitch.

Search and Social Weekly (1.6)

Josh S Peters

This week we have an in depth look at Facebook Groups, a massive list of content marketing resources, a huge list of Facebook lists, some great newsjacks of the Super Bowl power outage, a framework for search and social, and several more great articles. How to Drive More YouTube Views With Pinterest. Do you want more people to watch your videos? Have Behold the MOTHERLODE LIST OF FACEBOOK LISTS! Everyone

The Button Wars, Coming To A Blog Near You

Josh S Peters

There is a war on the horizon comprised of battles for your clicks and it will be played out thousands of times a day on blogs across the world. As with all online battles for clicks and notoriety,lately, we have Facebook to blame for starting this. Not to be out done, Twitter created the Tweet Button , and earlier this year Google introduced it’s flag ship button the oddly named +1 Button.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How many Google Plus pages can a Google Plus profile have?

Josh S Peters

Google Plus Page Limit Reached. How many Google Plus pages can one Google Plus profile / account have? After spending some time setting up pages for clients we discovered the answer at this current time is 20. Google Plus Page Limit. Those same pages can also only have 1 admin at a time. Compare that with Facebook’s  unlimited admins  and  unlimited pages  and I’m left with a couple of questions. 1. How is this limiting going to affect agencies who work with and post directly to their clients profiles when running campaigns? 2. Will this stunt Google Plus’s growth at all? 3.

Search and Social Weekly (1.10)

Josh S Peters

It’s 2 days late, but hey, it’s all for a good reason. 2 of them actually. First is that I started a new gig as the Social Media Strategy Supervisor at Horizon Media’s LA office. The second is that I have a new project brewing that will be launching soon and I’ve been spending a lot of my free time setting everything up, doing the design, etc. That’s right. … 4. 

Personal Update: I’m changing jobs

Josh S Peters

So this is a rather bitter sweet post. Today is officially my last day with The Search Agency  as their Manager, Social Media and Tuesday I start with Fanscape as as Senior Social Media Manager. It’s been a great 15 months at The Search Agency. Now for the great unknown. Fanscape. I’ve enjoyed my interviews. It’s exciting to see and I’m excited for my first day. Life Onlin

Olivier Blanchard owes me a highlighter, Social Media ROI Review

Josh S Peters

WARNING! This book drains highlighters faster than a semester of advanced college classes. Which means it’s good so go buy it now! If Olivier’s name sound familiar to you that might be due to the guest spot he has in  Twittfaced. Before his solo debut he wrote a bonus chapter for  Jacob Morgan and I in our first book covering this same subject. But it doesn’t stop there. Twitter.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Book Review And Giveaway: The Real Truth About Social Media

Josh S Peters

The  real truth  that “cuts through the bull shiitake of social media…” huh? We’ll see about that. When I first heard about this book I thought “oh great… another.” ” Though after a quick read I changed my tone. Weighing in at 105 pages this books holds a lot of value in very few pages ( sounds like another great book I know of ).

Want social media success? Make it meaningful.

Josh S Peters

Have you ever seen someone say “Wow, look at that social media campaign. Look how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Look at the way they haven’t embraced the medium, but instead have just found a new way of doing the same old crap. This is such a terrible waste of time, we should all emulate it.&# No? Neither have I.

Want social media success? Make it meaningful.

Josh S Peters

Have you ever seen someone say “Wow, look at that social media campaign. Look how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Look at the way they haven’t embraced the medium, but instead have just found a new way of doing the same old crap. This is such a terrible waste of time, we should all emulate it.&# No? Neither have I.

Dear United Airlines, Invest your money where you really need it. Customer Service

Josh S Peters

There is no one at the other end of that phone. We all remember the United Breaks Guitars fiasco right?  It’s still used as an example of gold star customer dis-service and was something that easily could have been avoided. Good customer service and a caring company could have taken care of it without it ever being more than a blip on the web. sually  that is not a problem. Phones.