February, 2012

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February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Over time many of the names have changed, established handles have slipped and new ones enter the fray.

Twitter 361
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Trust in 2012: 4 Implications for Social Media

Dave Fleet

Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. That is, except in Canada. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto.

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10 Tips For Taking A Vacation From Social Media

SocMed Sean

I’m making the official call. Social Media is ubiquitous. If you don’t know what that means, it means that everywhere you turn, social media is there. On TV, in magazines, on the sides of buses, at work, at your kid’s soccer game, and in the bathroom stall next to you. Because we are becoming an “always on” society and are never more than 3 steps from our mobile devices and computers, social is invading everything we do.

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Pinterest For Dudes

Jason Yormark

Okay, okay, guilty as charged for jumping on the blogging about Pinterest bandwagon this week, but I wouldn’t be doing my job if I didn’t chime in right? But at least I’m taking a unique angle by trying to be a little more helpful for the gents out there as it pertains to the most recent social darling, Pinterest. I’ve been kicking the tires a bit on Pinterest the past few weeks, and it’s definitely something I’m finding more and more pinteresting (that just

Apparel 265
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Sh*t Social Media People Say

Firebelly

The sh*t people say meme won’t die. And that’s okay. People are saying some funny stuff. Let’s take a look at some of the top videos about what “social media people” say. I may be guilty of saying a few of these things myself. Sh*t Social Media Experts Say. Sh*t A Social Media Community Manager Says. Sh*t Social Media Pros Say.

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Timeline Is Rolled Out For Pages

Mindjumpers

Tweet As anticipated, Timeline is being rolled out for Pages. Admins now have have the option to publish Pages in Timeline view. All pages will automatically get the new design on 30 March, 2012. Here are some of the features we made notice of at first glance: - Pages will also get a cover photo. The profile photo is square and at least 180 pixels wide. - Views and apps and are available below the cover photo.

Features 252

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L-O-V-E for Social Businesses on Valentine’s Day

Waxing UnLyrical

So… looking through this blog, I realized that this is the fourth Valentine’s Day Waxing UnLyrical’s been around … can I get a W00t?! W00t!!! Last year, I wrote about injecting the Valentine’s Day spirit into social media , and I really didn’t want to write a hackneyed version of what I’m sure will be several such posts out today.

Airlines 246
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Bloggers: Would You Rather Be First Or Right?

SocMed Sean

To all my blogger friends, I would love to hear opinions on whether it is more responsible for us to be right vs. first when reporting information. Is speculation okay? Is it useful? As content becomes more and more valuable and as we each try to increase awareness of our blogs, build our following, and increase traffic, how important is it to ensure that our facts are correct before we hit the “Publish” button?

Blogger 257
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Word of Mouth? Viral? Social ? What’s the difference?

Atom Thought

Yesterday while discussing on org structure with a colleague, I came across a topic which propelled me to write this post. While the discussion hovered around social media and viral/ word of mouth marketing-this led to an interesting thought- is viral different than word of mouth and also if viral marketing is a superset of social media marketing. I very clear understand that social media is not just about distributing content but goes further towards, listening, engagement and collaboration, an

Remix 242
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Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview

Firebelly

We wanted to do our photo shoot with Kyle but this will have to do. The guy opposite me at an upscale Indianapolis restaurant is telling me about being ready for “even bigger things” Meet Kyle Lacy. Many of you already know him. His passion and determination is palpable. We’re drinking wine and bourbon. He’s a serial entrepreneur, a leading voice on social marketing, and now working for one of the biggest email companies in the world.

ROI 244
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Content Marketing Explosion [infographic]

Mindjumpers

Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. The people at Bluegrass made this infographic illustrating how content marketing is gaining a foothold and how it is used by brands.

Content 250
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The ROI of social media

Sherrilynne Starkie

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles. Measuring The ROI Of Social Media (viralblog.com).

ROI 290
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The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. But this time I’m going to highlight free tools that anyone can use.

Analytics 241
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3 Reasons Why Pinterest May Succeed Where Google+ Has Failed

SocMed Sean

Unless you have been living under a rock or on an island populated primarily by men, you have likely heard a slight shift in the vocabulary of the women around you. The terms “pinned” or “pinning” are no longer accompanied by the details of a fraternity dating ritual, but instead are followed by dialog about recipes, shoes, arts and crafts, or wardrobe ensembles.

Google 252
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Your business needs to be on Google+

Freelance Social Media

It’s been debated whether or not businesses should be utilizing Google+. Most businesses don’t want to bother with another social network, especially one that doesn’t seem to be getting used a whole lot. However, it’s not just any social network. It’s owned by Google, and Google has the most popular search engine in the world.

Google 237
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3 Ways Brands Can Prepare For Facebook Timeline

Firebelly

Rumor has it Facebook will be rolling out Timeline for brand pages any day now. The most frequently given date is February 29. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Assuming it’s going to be a lot like Timeline that’s already rolled out for people, here are 3 easy ways brands can prepare for the change: 1.

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How Will Timeline Work on Facebook Pages?

Mindjumpers

Tweet As Facebook Timeline has been rolled out for individual profiles, there has been much talk about whether Timeline will also be a reality for brand Pages and when this will happen. Usually whenever new features have been rolled out for Profiles, this will eventually also be adapted to Pages, as they are of course similar in many ways. According to Facebook (via Mashable ), Timeline for Pages will NOT become a reality in the near future, as they are more focused on adjusting Timeline for pro

Facebook 245
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Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community. Some of social media’s top bloggers are featured on Social Media Former and it gives readers a great one-stop-shop to read their favourite blogs.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#HAPPO Chat Alert: Tips for Starting Your New Job on the Right Foot

Waxing UnLyrical

So you got the job … now what? This is something we all have to deal with, or have dealt with, at some point. It’s exciting to start a new job, but you want to make sure you start off right, don’t you? After all, so often how you start is a precursor for how your career will go. Tomorrow night, from 8-9 pm CT (9-10 pm ET), Arik Hanson and Valerie Simon , who created the #HAPPO hashtag ( Help a PR Pro Out) and chat, are bringing back this terrific Twitter chat to help you out.

Tips 229
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My dad died last night. It was too soon.

Socialized

My dad died last night. It was both brief and a long time coming. When my mom told me I was very angry. Our life together was not done. It was too soon. I want more time with him. I wanted to hug him again, and see his smile, mischievous.

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So What’s The Big Deal About Google + Your World? Will It Kill Facebook And Twitter?

SocMed Sean

Here we go again…Google treading in areas that it just doesn’t seem to “get” Don’t get me wrong. I am a HUGE Google fan, owning Android phones, using GMail as my email client, and Chrome as my primary browser. And, of course, I use Google as my search engine of choice. In these areas, Google does a great job understanding the needs of their community and delivering services that meet those needs.

Google 220
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Social Media Manager: How People See Me & What They Think I Do

Firebelly

The How People See Me/What People Think I Do meme is the new Sh*t People Say on Facebook. In the fun spirit of this new meme I’ve crafted one of my own. A social media manager does a lot, but when I tell people what I do I always get the same reaction, “Oh, so you play on Facebook all day.” Have a look: And if you haven’t checked out Sh*t Social Media People Say , be sure to do so!

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Become an EdgeRank Ninja

Mindjumpers

Tweet Most people working strategically with Facebook have probably heard of EdgeRank by now. It is Facebook’s algorithm that determines what content that will be displayed in the user’s news feed. We all have a limit to how much information we can take in, and therefore Facebook calculates what content that will be brought to you from friends and pages.

Feed 238
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Guidelines for your Facebook Page’s Timeline Cover Photo

Freelance Social Media

The Timeline design will be coming to Facebook Pages on March 30th. For now, admins can preview the design and publish it for public view if they’d like. As you can see, the cover photo is prime real estate and I’m sure you’re thinking of all the possibilities you could do with it. But, don’t get too excited because it wouldn’t be Facebook without some rules on how you can utilize it.

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Do You Make The Most Of Your Opportunities?

Jason Yormark

It can be amazing where and when inspiration can strike. Most times you never see it coming. For me this past weekend, I was fortunate to experience it with my own son at his last basketball game. Basketball is my son’s secondary sport if you will, so he’s more of a middle of the pack kid when it comes to his skill level and experience.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

Process 205
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5 Good Ideas for News Media Facebook Pages

Adam Sherk

What are news organizations doing to increase user activity and engagement on their Facebook pages? To be clear, a large part of any Facebook strategy focuses on newsfeed visibility and on-site promotion through tactics like EdgeRank optimization, frictionless sharing , like and subscribe buttons , Open Graph tags, Facebook Comments and other Facebook Social Plugins.

News 199
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How Domino’s Improves Their Business Trough Consumer Input

Mindjumpers

Tweet With social media, we have the ability to listen to our target group and get insights like never before. It is an opportunity for brands to adapt to user expectations or the trends you see coming. With the ability to listen and gaining insights also comes the ability to improve, which in the end means that brands can become more appealing to their target group and sell more products adapted to consumer needs.

Project 223
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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Six years ago, we were talking about the growth of blogging and MySpace. In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Five years ago, hundreds of millions of people around the world were starting to visit social networking sites each month and many were doing so out of curiosity on a daily basis.

Data 197
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Fight Or Flight: Which Path Do You Typically Take?

Jason Yormark

One of the things I love about having a blog is how everyday life experiences often motivate me to write certain blog articles. This is yet another one of those examples. This year I decided to step up and manage my older son’s little league team. It’s a big commitment, but I’ve always intended on stepping up to do so as I love the game, my son, and cherish the opportunity to coach my son and manage a little league team.

Forums 201