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The PR Industry is Full of Spin Doctors and Liars

Spin Sucks

On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. Gini Dietrich outlines an approach to take that will fight the perception people have of us. The post The PR Industry is Full of Spin Doctors and Liars appeared first on Spin Sucks.

When a Tree Inspires You

Ari Herzog

And the boy loved the tree — very much. And the tree was happy. – Shel Silverstein. photographed this tree on December 2, 2016. It’s easy to stare at this tree as it stands less than 200 feet in front of me. It’s easy to ask aloud, “How old are you?” ” and “Do you miss your leaves?” ” and “What’s your favorite memory?”

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Guest Post by Matt Press. trillion ads are shown online every year. The statistics look impressive – but did they make you feel anything? Probably not. Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion. The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable. Guinness.

21 Instagram Accounts to Follow for Brand Inspiration

Sprout Social

If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. However, does your audience consider you one of their favorite Instagram accounts to follow? Having visually appealing tools and reporting can make social media management simply more manageable. AirBnB. Tesla. Adobe.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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ASAE Responds to Election Response Concerns on Association Chat

SocialFish

Here’s the recording for you in case you missed it (below and here ). On this edition of Association Chat , John Graham, CEO of ASAE and Scott Wiley, President joined host Kiki L’Italien to discuss ASAE’s participation in signing the National Association of Manufacturer’s letter pledging cooperation with the new administration. Here’s some background to this.

The Life And (Working) Times Of Millennials

Twist Image

You can't flick a screen these days without reading something about Millennials and the workplace. As a professional speaker, I get to see the types of topics that corporations are trying to tackle. You would be hard pressed to not see a conference or corporate event without some time allotted to Millennials, and how they're changing the face of work today. Who are they? What do they want? content.

Facebook Pulls Facebook Live API Access From Prisma

SocialTimes Facebook

Photo- and video-editing application Prisma  announced earlier this month that iPhone 6s and iPhone 7 users could stream live on Facebook with the iOS app’s visual effects applied to their streams , but not anymore. The live video API  is meant to let people publish live video content from other sources such as professional cameras, multicamera setups, games or screencasts.

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Seven Ways to Deliver PR Value for Small Business Success

Spin Sucks

As a small business owner you need to think sales, profit margins, PNL, and more. But how can you become a key component of your community? How do you build those long-lasting, loyal relationships with your customers? That's where PR comes into play. Hanna Knowles shares seven PR values that shape your business operations and help you better connect with your customers.

A World Gone Social

Learn how companies must adapt to survive.

How Does Nielsen Accurately Provide Social TV Measurement?

SocialTimes Twitter

Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen  accurately provide social TV measurement? Nielsen also found that 81 percent of social TV engagement (retweets, replies and quotes) on Twitter is with organic tweets sent by the audience, while 19 percent is with content posted by network accounts via network, program and talent accounts. The measurement company said it tracks Twitter activity in the U.S.

Twitter Tips for Your Business to Follow Into 2017

Sprout Social

When 75.3% of people make a purchasing decision because of what they’ve seen on social media, you need to make sure your Tweets stand out from the crowd. Twitter’s algorithmic timeline favors highly engaged Tweets over new Tweets. Tweets used to last only for a few hours in a user’s timeline. This is encouraging for companies, since it entices you to create and share high-quality content.

The Mobile Commerce Chicken And Egg Conundrum

Twist Image

This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer stampedes, fisticuffs and people behaving badly, these two days act as a key indicator as to how the holiday shopping season is going to roll out. Obviously, this is even-more closely monitored, as it also provides a peek into the wealth of nations. Just how much people are spending is directly related to the overall economy and beyond. . Well, we're spending. Adobe stated that $3.45

Facebook Forms Partnership to Create Affordable Housing in Silicon Valley

SocialTimes Facebook

Facebook is doing its part to help create affordable housing in communities near its headquarters in Menlo Park , Calif. Vice president for public policy and communications Elliot Schrage  announced in a Newsroom post  Friday that Facebook formed a partnership with community groups, philanthropies and other companies, and the social network made an initial $20 million contribution to that partnership. He also provided more details on the partnership’s plans: The partnership will establish a catalyst housing fund with $18.5 Image courtesy of Shutterstock.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Three Productivity Tools that Will Change Your Life in 2017

Spin Sucks

On the third day of Christmas, Spin Sucks gave to you, three productivity tools that will change your life in 2017. Gini Dietrich describes her must-haves, but also encourages you to stop by and add your two cents. The post Three Productivity Tools that Will Change Your Life in 2017 appeared first on Spin Sucks.

10 Great Gifts to Inspire Girl Bosses

Peg Fitzpatrick

Girl bosses need a little extra love this holiday or any day! Show your support for your favorite girl boss with a few items from this fun list that bound to add a little spring in her step. Some of these are my current faves and I’m adding some to my Santa wish list too! Or I might just order them.   A girl boss doesn’t need to wait for a gift, right? Folders to color and use! 12.24.

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Rio 2016 Tops Twitter in 2016

SocialTimes Twitter

The 2016 Summer Olympic Games  was the most-discussed topic on Twitter during 2016. Chief marketing officer Leslie Berland  delivered the social network’s wrap-up of 2016 in a blog post , saying that the top 10 global trends on Twitter for 2016 were: 2016 Summer Olympic Games. presidential election. Pokemon Go. Euro 2016. Academy Awards. Brexit. Black Lives Matter. Donald Trump. Hillary Clinton.

How Amazon Ruled Social Media Conversations on Black Friday and Cyber Monday 2016

Simply Measured

We are well into the shopping season for 2016 and just closed out two of the biggest shopping days of the year: Black Friday and Cyber Monday. With retailers like Amazon and Walmart extending the dates for deals and sales, we should all have been able to knock a few things off our shopping lists. On social media, Black Friday was talked about a lot more than Cyber Monday, generating 3.9 k0kh6b197O.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook No. 1 in Tech, No. 2 Overall in Glassdoor’s Best Places to Work in 2017

SocialTimes Facebook

If you’re looking for the tech sector’s Best Place to Work in 2017  according to the Employees’ Choice Awards from Glassdoor , look no further than Menlo Park , Calif. The jobs and recruiting marketplace released its annual Employees’ Choice Awards winners Wednesday, and Facebook was the No. tech company on its list of Best Places to Work in 2017, and the No. overall company, trailing only Bain & Co. The social network earned an overall company rating of 4.5 Facebook was named the No. 13 for 2015, fifth for 2014 and third for 2012. rating, still far above the average of 3.3.

A 10-Step Approach to Launching Your First Influencer Marketing Campaign

Spin Sucks

Launching your first influencer marketing campaign and don't know where to start? Fear not, Evan Asano has a 10-step approach to help you launch a successful influencer marketing campaign. The post A 10-Step Approach to Launching Your First Influencer Marketing Campaign appeared first on Spin Sucks.

How advanced marketing automation tactics can increase sales

Razor Social

When we drive visitors from social media and other sources to our website, they are all at various stages of the buyer journey. Imagine two scenarios: Person A:  They are not following you but they see an update reshared by a fan on Facebook. This links to a blog post on your website.  At this stage, they have never heard of you before and it’s their first time visiting your website. Summary.

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Twitter Moments Goes Mobile

SocialTimes Twitter

Twitter gave all users the ability to create Moments via desktop  in late September, and the feature was extended to iPhone and Android users Wednesday. The social network said in an email to SocialTimes that the extension of the Moments feature to its mobile users marked “an effort to give people, brands and creators a new and dynamic way to tell their stories,” and it shared the news via tweet (embedded below): With Moments, you can bring together favorite Tweets to tell richer stories – rolling out on mobile starting today. https://t.co/SMqIZ1Zngo. SMqIZ1Zngo. Reorder. Remix. Refine.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Engage With Your LinkedIn Company Page Network From the Smart Inbox

Sprout Social

With more than 450 million members , LinkedIn® has swiftly solidified itself as a global community of professionals. Over the years, the network has evolved into a robust publishing platform for businesses to engage and target their content to a more professional audience. Sprout is excited to announce the next step in our LinkedIn® integration. Engage With Thought Leaders in Your Network.

The 15 Best Business Books Of 2016

Twist Image

The time has come. What have you been reading? From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016. in alphabetical order. The Age of Discovery - Navigating the Risks and Rewards of Our New Renaissance by Ian Golden and Chris Kutarna. Welcome to the second big Renaissance of our existence. It's a great time to be alive, but it comes with challenges. Look for my conversation with Chris in the coming weeks on Six Pixels of Separation - The Mirum Podcast. Few can. Here's why. Conquer your ego.

Facebook Analytics for Apps Adds Time Zones, Hourly Charts

SocialTimes Facebook

Facebook added two major features to its Analytics for Apps  Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval. You can get to the settings page by clicking the gear icon at the upper-right corner of your screen.

How to Create Consistently Valuable Content for Your Blog

ProBlogger

Doing something of value is a basic motive that drives us in doing pretty much anything in our lives. Writing is a passion and there is a little art in every piece of content we create, irrelevant of the topic or the reason why we put the words in this sequence on the sheet in front of us. The art of blogging. Every professional can tell you that writing is the easy part of blogging. SEO metrics.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

4 Reasons Why Vine Couldn’t Keep Up

SocialTimes Twitter

Social media platforms serve various users, from the everyday account holder to company investors and now talented content creators whose influential posts turn fad into phenomenon. Keeping these invaluable influencers top of mind—for example, Instagram’s latest advertising update –is crucial for social platforms as their support and engagement can arguably become a make-or-break situation.

B2B Branding: The What, Why, and How

Meltwater

What is B2B branding? Is it just your logos and graphics? Or is it something… Read More.

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Digital Marketing Predictions from the Experts: 2017 Edition

Simply Measured

We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. We were blown away by the level of insight we received, from new ways to measure ROI to channel-specific tactics. Here are a few highlights from the Predictions Guide. Scroll down to download the whole shebang.

Nielsen Social Content Ratings, Week of Nov. 28: The Voice Is Heard

SocialTimes Facebook

NBC reality competition show The Voice  topped the Nielsen Social Content Ratings  for TV series and specials for the week of Nov. Meanwhile, three college football games (two of them conference championships) and one classic soccer rivalry match cut into the National Football League ’s dominance of the sports category. The Voice led the week with 1.177 million total interactions across Facebook and Twitter, followed by NBC’s presentation of Christmas in Rockefeller Center (957,000) and AMC’s The Walking Dead (846,000). The Voice logo courtesy of The Voice Twitter page.