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Develop a More Engaging Content Strategy with Influencers

Spin Sucks

Would you like to flip your content strategy upside down and build it back up with a sharper, more influential focus? Of course you do. Who wouldn't want that? Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy. The post Develop a More Engaging Content Strategy with Influencers appeared first on Spin Sucks.

Attention all business book enthusiasts!


Do you love to read? I do!  I read an absolute ton in airplanes and during the summer at the pool… yes, that’s basically when I find the time. also have a big pile of books on my desk that I want to get to (Sound familiar? know you do too!)… … It’s so hard to find the time when we’re always so busy with work and other things. Enter summarizes

Everything You Need To Know About Online Community Management


DON’T BE LEFT OUT! JOIN THE 150+ ASSOCIATION EXECUTIVES WHO HAVE TAKEN THIS PROGRAM! I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM).  We designed this course for community managers (full or part-time) and the executives who oversee community management. Going live. Managing risk.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Twitter Stats 310 million monthly active users.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook Adds Ability for Users to Endorse Candidates, Issues Tab

SocialTimes Facebook

Facebook quietly added the ability for users to endorse candidates in the 2016 presidential election , as well as issues tabs on those candidates’ pages. Facebook offered instructions for endorsing candidates in a post on its Help Center : Select the Endorsement tab on the political figure’s Facebook page. Select Endorse. Choose the audience you want to see your endorsement post. Select Post.

50 Metrics To Measure Your Content Marketing Campaign


The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone,… Read More.

Web Conferencing is in the Social Business World

Koka Sexton

When looking for products or services I go to social media. Mainly to get feedback from my network but I am ALWAYS impressed when brands are listening and engaged. recently was trying to find a webcast / conference call solution and what I got in responses surprised me. Huge kudos to all of you! Thanks for helping me in the buying process. need to find a web conference solution. EEHU3f1hBj.

Crisis Communications 101: Apologize First…and Mean it

Spin Sucks

One of the hardest thing for a human being to do is apologize.and really mean it. But in crisis communications, it's imperative it happen swiftly. Gini Dietrich describes why an apology is the first step in righting a wrong—in marriage, in life, and in business. The post Crisis Communications 101: Apologize First…and Mean it appeared first on Spin Sucks. Related Stories Newsjacking Gone Wrong: Four Simple Rules to Heed Master Modern PR By Integrating the PESO Model Eight Halloween Costumes for the Communications Professional.


A World Gone Social

Learn how companies must adapt to survive.

How to Capture Your Audience With Social Videos

Convince & Convert

Social videos can spread messages faster. Follow these guidelines to make sure your videos do more than impress. Social Media Strategy Social Media Marketing social media strategy social video video content video strategy

Facebook Instant Articles Now Support 360-Degree Videos and Photos

SocialTimes Facebook

Publishers using Facebook’s Instant Articles  can now include 360-degree videos  and 360-degree photos  to their content. Product manager Josh Roberts  announced the new options in a Facebook Media blog post , saying that publishers can begin adding 360 videos and 360 photos as of Thursday, and they will be viewable via the latest versions of Facebook’s flagship Android and iOS applications.


5 Characteristics of Effective Content Strategies


Everyone’s creating swarms of content, but how effective is it? In a recent study, marketing… Read More.

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7 Critical Habits for Profiting from Social Media

Razor Social

Who said you can profit from social media? thought it was all about engagement… I can show you many graphs that show that more people are creating content than ever before and that more people are engaging in social media channels. So, social media is growing… and yes, it’s a very important part of your business. But… Here’s 7 things to start with: 1. Summary.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Six Tips to Effectively Listen and Win New Business

Spin Sucks

One of the hardest things for human beings to do is listen. Really listen to what the other person has to say. Gini Dietrich has six tips to effectively listen, which will win you new business and better relationships. The post Six Tips to Effectively Listen and Win New Business appeared first on Spin Sucks.

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Tips 60

You Do Not Have To Blog Every Day (gasp!)

The Social Media Hat

It's common to be told that for your blog to be successful you have to blog every day. that's simply not the truth


Verified Pages (All Pages Soon) Can Schedule Facebook Live Videos via API

SocialTimes Facebook

Verified pages  on Facebook will be able to schedule Facebook Live  videos, complete with pre-broadcast lobbies, via the Facebook Live API (application-programming interface). The feature will be made available to all pages “in the weeks to come,” they wrote. They also shared the following instructions for page administrators  using the Facebook Live API: Navigate to Publishing Tools.

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The Top 10 Trends Driving Marketing in 2017


Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and… Read More.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Twitter Teams Up With GLAAD, MLB on Spirit Day Emoji

SocialTimes Twitter

Twitter is marking Spirit Day  Thursday (Oct. 20) with a custom purple hashtag-triggered emoji. Spirit Day is an annual anti-bullying initiative spearheaded by GLAAD  in support of LGBTQ (lesbian, gay, bisexual, transgender and queer) youth. The social network announced that it teamed up with GLAAD and Major League Baseball  on the initiative, and starting Thursday, users who incorporate the #SpiritDay hashtag into their tweets will see the emoji included. Readers: Will you interact on Twitter during Spirit Day? Spirit Day fights against bullying.

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The Spin Sucks Inquisition: Joe Hackman

Spin Sucks

On today's Spin Sucks Inquisition, Gini Dietrich interviews Joe Hackman about dirt biking, life in northern California, business pivoting, and more. He's one of the good guys and, if you ever have any need to work with him, we highly recommend it. Learn more here. The post The Spin Sucks Inquisition: Joe Hackman appeared first on Spin Sucks. Fisher The Spin Sucks Inquisition: The RoundUp, Part Two.

5 Ways to Ensure Your Holiday Content Gets Discovered

Ignite Social Media

The social media sphere is already an immensely busy arena, and it can be difficult for your content to gain traction on the quietest of days. Add to this the tremendous influx of activity that the holidays create, and you might as well kiss your content goodbye, right? Wrong! Have a little faith now. Stop ‘em in Their Scroll. But how do we do this? Great question! Holiday?

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Facebook Audience Network Updates Coming

SocialTimes Facebook

Updates are coming “over the next few months” for Facebook Audience Network , according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014  as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside of the social network. Over the past year, we have seen increases in advertisers using conversion signals to optimize their campaigns, such as app events  and the Facebook pixel. These signals have allowed us to better understand what advertisers value.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Measuring Every Aspect of PR’s Impact—Even Press Releases


You put a lot of work into crafting your press release. You hope it will… Read More.

The 3 Key Steps to Create Your First Online Course


By ProBlogger Expert Sam Nordberg. Creating an online course can be a great way to increase your income from your blog. Let’s face it, you spend a lot of time creating content anyway, putting it together in a course for your readers seems like a logical next step. Yet, the thought of putting together a full course can be overwhelming to say the least. How long should it be? What should you include?

Five Networking Conversations You Need to Have Before 2016 Ends

Spin Sucks

How would you rate your networking skills? Is there room for improvement? What are you doing on a daily basis to get better at it? You think you don't have time, because you're too busy? David J.P. Fisher busts the busyness myth and shares five tips to help you improve your networking skills before the end of the year.

The Art of Visual Storytelling

Peg Fitzpatrick

Visual storytelling has been in part of our culture since men first drew pictures of Wooly Mammoth hunts on cave walls with charcoal from the fire pit. We’re still drawn to stories and storytellers today but the ability to reach hundreds, thousands, or even millions of people with visuals in the form of viral videos, GIFs, or memes. Social media isn’t one size fits all.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Third Presidential Debate: 53.2 Million Interactions Across Facebook, Twitter

SocialTimes Facebook

Candidates Donald Trump  and Hillary Clinton  discussing treatment of women provided the most-tweeted-about moment during the third and final presidential debate  Wednesday night. Nielsen  reported that there were 53.2 million people. Trump refuses to say if he will accept the election results. According to Nielsen, activity on Facebook and Twitter peaked between 10:15 p.m. and 10:29 p.m. Economy.


How Wayfair Made Instagram Its Strongest Social Channel

Simply Measured

It is becoming increasingly obvious how important a role social media plays in e-commerce. According to recent research:  . 71% of consumers are likely to purchase an item based on social media referrals. 81% of consumers admit that recommendations and posts from family and friends directly impacted on their buying decisions. follower growth. The brand stands by its promise. Are You Losing Clients?

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests? Here are some of the top benefits of social media contests. Social Media Engagement.

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Gin and Topics: Jimmy Milks a Cow and Lin-Manuel Hosts SNL

Spin Sucks

On this week's Gin and Topics, Blake Shelton teaches Jimmy Fallon how to milk a cow, Lin-Manuel Miranda hosts SNL, a guy sucks at cooking so makes a squash case instead, and lots more. Enjoy! The post Gin and Topics: Jimmy Milks a Cow and Lin-Manuel Hosts SNL appeared first on Spin Sucks.