Twitter Launches Rewarded Video on MoPub Marketplace

Twitter's MoPub mobile ad exchange announced the general availability of its rewarded video solution.

Twitter’s MoPub mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in September 2015, and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost.

Now, the rewarded video solution includes over 70 demand-side platforms from the MoPub Marketplace, and it allows companies to “directly serve rewarded campaigns through the MoPub ad server.”

Elain Szu, senior manager of exchange product marketing at Twitter, announced the launch in a blog post:

We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly serve rewarded campaigns through the MoPub ad server.

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