Will Twitter Have Box-Office Appeal?
Twitter is making its big-screen debut of sorts, teaming up with Disney and National CineMedia on its first ever integration into digital displays at cinema box offices.
Twitter is making its big-screen debut of sorts, teaming up with Disney and National CineMedia on its first ever integration into digital displays at cinema box offices.
NCM’s Lobby Entertainment Network in 57 theater locations across the country will feature trailer assets from upcoming feature film Rogue One: A Star Wars Story, as well as tweets from fans, through Jan. 5.
Twitter said in an email to SocialTimes:
Many people come to Twitter to discover something new, and a large percentage of millennial moviegoers go to the theater undecided on what to watch.
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