March, 2012

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Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. My friend Jay Baer says it betrays small businesses. We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that.

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International Women’s Day 2012 — Are we really equals?

Sherrilynne Starkie

‘M’ asks 007…are we really equals? Until the answer is yes.we must never stop asking. The two-minute short, specially commissioned for International Women’s Day, sees 007 star Daniel Craig undergo a dramatic makeover as he puts himself, quite literally, in a woman’s shoes. Directed by acclaimed ‘Nowhere Boy’ director/conceptual artist Sam Taylor-Wood, scripted by Jane Goldman (‘Kick Ass’) and featuring the voice of Dame Judi Dench reprising

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Pinterest Revises Their Terms Of Use…But Are The Changes Enough?

SocMed Sean

I have had a LOT of feedback about my article about why I deleted by pinboards because of Pinterest’s Terms of Use. Everything from fear to curiosity to anger. In case you haven’t read my earlier articles, I’m actually very impressed with Pinterest and their approach to social sharing. I even took a stance that Pinterest may be the next raging social network and edge Google+ further to the back-burner.

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10 Email Sins You Must Stop Committing Right Now

Almost Savvy

Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Even though I often communicate through social channels, such as Facebook, Twitter or chat messages, my mailbox remains a sacred place where the most important conversations take place.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New Facebook Guidelines For Brand’s Timeline

Mindjumpers

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines. Although these guidelines do not explain much about the change in content policy, they clearly throw a lot of light on the new structural changes, especially the cover photo.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The project. You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe.

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Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Results of the survey of 252 PR professionals conducted in March this year accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’.

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Why I Just Deleted All My Pinboards From Pinterest – Hint…It’s Their Terms Of Use

SocMed Sean

If you are a blogger or content creator, you REALLY should read the Pinterest terms of use I know I’m going to be in the minority, here, but I’m not thrilled about Pinterest right now. If you have been living under a rock and don’t know what Pinterest is, check out my article on why Pinterest might be able to beat Google+ as the next “big” social network.

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(Social Media) Haters Gonna Hate

Firebelly

According to Urban Dictionary , “a hater is a person that develops a strong dislike for another, solely basing their own opinion on personal judgment rather than objective merit. The formation of a hater’s contempt commonly arises from jealously and/or resentment.” At one time or another you will come across these people, offline and online.

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2012 Is The Year of Visual Communication

Mindjumpers

Tweet It’s a known fact that visual stimuli has a strong effect on humans, also compared to other kinds of stimuli such as reading or listening. Now, more than ever before, technology has made it easier to take part in visual storytelling with online communities. Much indicate that 2012 is the year where visual communication in social media will get its boom for real – Facebook’s Timeline is focused heavily on photos and visual storytelling, Instagram keeps making it easier to take, design and s

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Asked For Your Social Profile Passwords In An Interview? Look The Other Way.

Jason Yormark

There’s been quite a bit of hoopla this week on the story of interviewees being asked for their Facebook login credentials as part of the interview process. I’m sure it’s not a practice that has just taken shape of late, but for whatever reason, this week it surfaced and has caused all kinds of discussion on the matter. Their are interesting opinions on both sides of the issue, but my take is quite simply, look the other way.

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Want to get better at social media? Ask “Why?”

Dave Fleet

Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” can help you get to the bottom of almost any problem, push your colleagues to explore new options, and force a new level of honesty in decision making. I’ve just started reading Christopher Barger ‘s book The Social Media Strategist (side note: only a few pages in and I already like it), and one particular section stood out to me: “The individual connections and

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We don’t discuss politics on Facebook, right?

Sherrilynne Starkie

Image by Getty Images via @daylife. They say you should never discuss politics or religion, right? Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends.

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Thumper’s Rule – Knowing When And How To Avoid An Online Argument

SocMed Sean

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying. Having been involved in social media for the last 20 years and having run my own large, web-based community, I have seen a LOT of flame wars, bullying,

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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5 Lessons for Nonprofits from Kony 2012

Waxing UnLyrical

The big story last week was Invisible Children’s 30-minute film on Joseph Kony. I mean, you just couldn’t get away from it. I was fascinated; not by the video so much (which I agree was beautifully produced), but by the amount of conversation it generated. So I talked to a few of my colleagues in the nonprofit world, all powerhouse professionals, to get their take on a couple of things.

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How Lowe’s Integrated Pinterest to Their Facebook Page

Mindjumpers

Tweet Last week on our blog we wrote about how a lot of brands are looking at Pinterest as the next potential platform to set up their presence on. Recently, we discovered that Lowe’s Home Improvement has started using it in a very unique way. In the following post, I will write about how Lowe Home Improvement integrated their Pinterest account with their Facebook page to increase fan engagement.

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Think Before You Tweet

Jason Yormark

It never ceases to amaze me how many people (mainly professional athletes and celebrities), communicate on social media platforms so carelessly. I think it’s great that many of these folks are using these channels to connect with their fans and provide glimpses into their professional lives. However do these folks not realize the power of their words when they reach so many?

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Facebook New Timeline: Everything You Need to Know

yMarketingMatters

It’s coming up: Are you ready for Facebook’s March 31st deadline to move your Facebook business Page to Facebook Timeline ? For the SMB, it may seem little daunting, I know. Don’t fret. I have collected a list of the BEST blog posts on everything you should know for migrating your business Page. Just follow these steps, and it will be easy for you.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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So Slang: dictionary of street terms

Sherrilynne Starkie

There’s a free online resource to check out the real defnition of slang words and street terms. It’s contributed to and edited by thousands of people online who add their own meanings to millions of words. With more than 6 million definitions, So Slang claims to be the biggest hub for street definitions. Some examples: Bazinga! A catchy phrase to accompany your clever pranks.

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Social Tip: Organizing Photos In The New Facebook Timeline

SocMed Sean

With the rollout of the new Facebook timeline to most users, there has been a lot of confusion about how you used to do things in Facebook and how you do them now. For me, one of the most confusing has been the organization of photos. Because I upload a lot of photos to Facebook from my phone, every photo lands in my “Mobile Uploads” folder (also known as an album) by default.

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Why Facebook’s New Timeline for Pages Will be More Useful Than You Think

Waxing UnLyrical

Like it or not, if you administer at least one Facebook Page, you’re trying to get ready to face the music next Friday. Because that’s the day – March 30 – when its new Timeline format will go live on all brand/business pages. I actually opted to switch my business Page over to the new Timeline when it was offered to me, and overall, I like the format a lot.

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Facebook Fan Page Timeline Tutorial [Infographic]

Mindjumpers

Tweet Facebook timeline has got off to a great start with a lot of brands already onboard with the new format. A recent article in Simplyzesty.com quotes that as many as 8 million brands have converted to the new timeline by now. All those who are still on the old format, will automatically get the new Timeline on March 30 th , 2012. On our blog, we wrote about different features of the Timeline for brands on the day of the announcement followed by the changes in the new Facebook guidelines for

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Have You Been A Victim Of Grouponitude?

Jason Yormark

I’m as guilty as anyone for being sucked into the group buying frenzy. Hey, a deal is a deal. Of course I’m not sure what I’m going to do with all those massages and laser hair removals. Lately however I’ve noticed a growing trend when using one of these deals that actually has me wanting to not purchase or use them anymore.

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Facebook Timeline For Pages: 5 Must-Reads

Firebelly

Below are 5 must-reads on using Facebook Timeline for Pages that we wouldn’t want you to miss. The Complete Guide To Facebook Timeline Pages. By Brian Honigman Relax! You have plenty of time to get comfortable with the new timeline layout and add content between now and March 30. So here’s a comprehensive guide to all the new features that timeline for pages offers your brand. 14 Ways New Facebook Betrays Small Business.

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Pinterest updates terms of service

Sherrilynne Starkie

There’s been considerable online discussion of the risks for brands on Pinterest ; there’s also criticism about the kind of content that is being pinned including photographs of self harm. This morning, Pinterest has announced. Red Pinterest logo (Photo credit: Wikipedia). changes to its terms of service to address many of these concerns.

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Innovators, Entrepreneurs, and Developers: Use Your Skills In The Fight Against Diabetes!

SocMed Sean

I am a sucker for a challenge…almost to a fault. I just can’t walk away from a good opportunity to wrap my brain around a problem. Just ask anyone who knows me, the easiest way to get me to solve a problem is to say something like “you can’t do that” or “everyone else has tried and no one has figured it out” To me, that’s like throwing down the gauntlet and daring me to find a solution.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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5 Steps To Set Up Your Measurement Program

Waxing UnLyrical

Last week I was in Orlando, Fla., speaking to the PRSA chapter on measurement. No, I didn’t go to Disney World, but I did have a terrific time. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. Not good. So here’s my approach.

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SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites.

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. and Sasha Koren from The New York Times.

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Pinterest: Dominated By Adults

Firebelly

According to data from comScore, TechCrunch and Shareaholic (compiled by Modea) – Pinterest is most popular with people between the ages of 25 and 34. The age groups that come in next are 35-44 and 45-54. And behind those age range are college kids. So much for the social trickling upwards from the teen demographic.

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NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

As fans of the movie Talladega Nights would know, Stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police.

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