Wed.Feb 08, 2012

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Word of Mouth? Viral? Social ? What’s the difference?

Atom Thought

Yesterday while discussing on org structure with a colleague, I came across a topic which propelled me to write this post. While the discussion hovered around social media and viral/ word of mouth marketing-this led to an interesting thought- is viral different than word of mouth and also if viral marketing is a superset of social media marketing. I very clear understand that social media is not just about distributing content but goes further towards, listening, engagement and collaboration, an

Remix 242
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The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. But this time I’m going to highlight free tools that anyone can use.

Analytics 241
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Fight Or Flight: Which Path Do You Typically Take?

Jason Yormark

One of the things I love about having a blog is how everyday life experiences often motivate me to write certain blog articles. This is yet another one of those examples. This year I decided to step up and manage my older son’s little league team. It’s a big commitment, but I’ve always intended on stepping up to do so as I love the game, my son, and cherish the opportunity to coach my son and manage a little league team.

Forums 201
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Heineken Helps You Serenade Your Valentine on Facebook

Firebelly

Heineken is using Facebook in a fun way this Valentine season with their new app – Serenade. How it works. 1. Pick a Facebook friend that you want to ask out. 2. Using the app, you can ask that person out on a date in just four clicks. 3. A personalized serenade video (created based on information you provide) is posted on your love interest’s wall. 4.

Facebook 190
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Enough with the social media donuts already

Socialized

Wow. It doesn't take much to create a social media meme. If you have one of the few, exclusively available Facebook accounts, you've probably seen the "Social Media Explained" graphic that has been making the rounds. I could spend hours, but I won't, tracing its origin, which seems to be.

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How Bloggers Can Create and Use White Papers

Kikolani

This is a guest post by Mitt Ray. A white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. As it first educates the reader, builds trust and then and only then does it market the service or the product to the reader.

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Why a Short Book? Hint: Quicker to Write and Delivers Same Business Benefits

Debbie Weil

The cool thing about writing a short book and self-publishing it on Amazon Kindle is that you can think of yourself as a Beta Author. Why Beta ? Think of it as an Agile Book Launch. Your short book will be provocative, smart and well-written. It will have a sizzling title and a click-inducing cover. But it may be the first in a series of books. You may want to write a longer book later.

iPad 120
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Activation, Comfort, and Other Secrets of Online Community Management

Convince & Convert

Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview. Somehow, my side of the video got cut out, so it’s only audio for me!). Jay: Welcome everybody to Convince & Convert. It is Jay Baer joined today by a very special guest, my friend who is the Director of Community and all things fabulous at BlogWorld and also the author of Online Community Management For Dummies , Ms.

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#OMS12 in Sunny San Diego, Here We Come!

The Social Media Incubator

It’s that time of the year again when businesses have made it through the previous year and are now looking ahead to their plans for the upcoming year. Starting the year off right, Caroline Melberg of Small Business Mavericks and Chelsea Janke, Social Media Administrator , are headed to sunny California for the 2012 Online Marketing Summit. Chelsea’s Schedule for Thursday’s SES Search & Social Accelerator Conference: Spotlight Session: Optimizing Humans!

SEO 100
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How To Get The Most Out Of A Video Marketing Campaign

Small Business Mavericks

Humans in general are very visual. We would much prefer an image, or better yet, a series of moving images in the form of a video, to the written word. However, while videos are a great marketing tool , they can also become a business’s worst enemy. A video for the sake of a video is not a good idea. You need well planned videos that are there to serve a purpose, a purpose that visitors will appreciate.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Path's Privacy Problems Aren't Path's - They're Apple's

Stay N' Alive

The world is up in arms about how the mobile application Path, which I covered here as one of the next social networks to watch, has been sending users' phone directory data back to the service. As someone that knows the founders and trusts what they'll do with the data, I didn't give it a second thought, but the concern is valid. I'd like to suggest that the problem isn't Path's though.

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Life Without Facebook ~ A View From Gen Y #3

Diva Marketing Blog

It's 2004. You're a college freshman. You and your friends sign up for a new internet platform called Facebook. It becomes an interactive scrapbook of your life. Flash forward 7 years. You disengage from Facebook. Why?? This is a special Diva Marketing q uasi social media reality series with Gen Y Jessica Robyn who takes us into her world of Life Without Facebook. and offers her insights into the question Why ?

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Xydo Pivots to a New, Targeted B2B Content Model for Your Business Newsletter

Stay N' Alive

If you're reading this, there's a good chance you clicked on a link from my newsletter to get it. If you didn't, go over to the right column of my blog and subscribe now! (or just click here) One thing I haven't been able to divulge until now is that there's an innovative company that I've been using to provide these weekly emails that provide customized news from my social news streams, and.

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A no bullshit approach to social media

Jeff Esposito

This post contains video, please click here if you cannot view. This post also includes the words shit and bullshit, so if this offends you, please click here for a cuss-free post. The first time I saw Jason Falls speak, he was jumping up and down (literally) yelling about silos sucking. Since then, I have been following him and have learned a ton from in the three years since.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Succinctly Report a Blog Issue to Tech Support

ProBlogger

This guest post is by Matthew Setter of Malt Blue. How often do you find it happening to you? You discover an issue with your site, or one of your community members emails you to tell you about it, and soon you start to see tweets about it too. Maybe it’s as simple as an error message that detracts from the professional appearance of your site. Perhaps the contact form doesn’t send messages to your contact email address.

Issues 38
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Cartoon of the day

Jeff Esposito

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Why Protecting Your Twitter Profile is a Bad Idea

Waxing UnLyrical

Yesterday, Shanan Sorochynski asked a question here on WUL that struck a chord with quite a few people: “ Are you using social media to talk to yourself? ” The comments are really interesting, and even though I mentioned it in my comment, it reminded me of Mary Barber’s post (also published yesterday) where she pondered aloud on whether we all see the world through our own respective filters.

Twitter 234
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Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about?

Analytics 229
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Social Media Doesn’t Make Sales – People Do

Janet Fouts

There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. You can have the biggest following on Twitter and Facebook and Google+ , the best videos on Youtube and a constant flow of repins on Pinterest and still not make a single sale.

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Search Engine Optimization Tip: How to Effectively use Keywords in your Heading Tags

Bill Hartzer

The keywords that you use in the heading tags for each of your web page are very important. You should be using H1, H2 and H3 tags on your site. If you aren’t currently doing so then it is suggested that you implement such a format. This will allow you to get more results from the keywords that you use in those tags. Ultimately, that will allow you to be more successful with your search engine optimization methods.