Jeff Esposito

NOVEMBER 12, 2012

The ads read aloud: “You Want the NFL? Go to the NFL.” You’ve probably heard it a few times on Sunday. While you might think of the NFL’s unique programing or Thursday Night Football games on the NFL Network, it really points to their content marketing machine. The NFL’s website has evolved into a 24/7 news site that entices fans to visit regularly to consume their editorial and video.

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Content Marketing Discount Sports 42

Jeff Esposito

NOVEMBER 16, 2012

Why am I up at 4:30 writing this post? That was more of a rhetorical question for my groggy brain, but for some reason it decided to keep my internal clock on East coast time and that it would be good to wake up while folks are still casino hopping. I spent the past two days at Oracle’s School for the Socially Gifted conference where I was nominated as one of the finalists for community manager of the year.

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Vocus Content Facebook Conference 39

Jeff Esposito

NOVEMBER 15, 2012

So far our social media NFL predictions have done OK, not great, but could be a playoff contender in the weak AFC this year. Currently we 77-68-1 (who ties games? It is like kissing your sister) after a 6-7-1 mark last week. For those of you coming to this blog for the first time, each week we pull 14 days of social media data from Lithium Social Media Monitoring and dump it into some formulas (more on those here ).

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Lithium Social Media Data 36

Jeff Esposito

NOVEMBER 14, 2012

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Jeff Esposito

NOVEMBER 16, 2012

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Jeff Esposito

NOVEMBER 14, 2012

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Jeff Esposito

NOVEMBER 11, 2012

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