Jeff Esposito

JUNE 13, 2011

This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. As you begin to put your social media plan into action , perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring. Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against.

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CoTweet CoTweet URL Metrics 45

Jeff Esposito

JUNE 15, 2011

Folks get into social media for a number of reasons. Some love technology and are early adopters, for others the space provides a self-promotional platform while others flock to it because of the buzz that it garners. I got into it three years ago when I was handed a magazine article and given the ultimatum of figuring it out. At the time, I was content with public relations.

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Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

JUNE 17, 2011

Man I don’t think I have wanted for a week to be over this bad in a long time. While nothing horrible happened, I am more looking forward to the weekend. For starters some of my best friends from Jersey are coming up to meet Baby Espo and I have a nice Father’s Day event to attend on Saturday at the NE Aquarium with the good folks at Pampers. As I am writing this I am also recovering from a food coma and wondering if that full rack of ribs yesterday was a good idea – for the record I say yes, bu

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Microblogging Education Communities Engineering 37

Jeff Esposito

JUNE 17, 2011

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Jeff Esposito

JUNE 14, 2011

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Jeff Esposito

JUNE 13, 2011

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Jeff Esposito

JUNE 15, 2011

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