Shedding Labels
Jeff Esposito
OCTOBER 18, 2010
In the marketing and communications world, we tend to use labels to describe people, places and things. For instance, that soda is “NEW…AND IMPROVED!” (When you figure that one out, give me a shout.). Winter is “Harsh,” so get a blanket with sleeves. That quarterback is a “Golden Boy.”. Some labels are negative, some are positive, some are true, some are false, but all are rigid.
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