Tue.Jan 17, 2017

Jeff Esposito

Trending Sources

#CMAD is coming up soon!!!

SocialFish

REMINDER. Mark your calendars for Community Manager Appreciation Day on Monday January 23! ALL INFO WILL BE AT THE #CMAD hashtag, on communitymanagerappreciationdayd.com  or on the Facebook event page ! Ben Martin, KiKi L’Italien, Maggie McGary, Susan Cato and I have teamed up to manage the event this year, and whooo boy do we have some awesome stuff in the works! photo credit ).

How We Can Fix the Workplace Gender Gap…One Individual at a Time

Spin Sucks

There is only one way to fix the workplace gender gap—and it's if we all work together to do it. Gini Dietrich has five ways we can do exactly that. The post How We Can Fix the Workplace Gender Gap…One Individual at a Time appeared first on Spin Sucks. Related Stories Anonymous No More: Charles Arment Shares His Story Sexism is Alive and Well at This Year’s PRSA Conference A Woman’s Responsibility Begins with a Healthy Mentality.

How to Provide Eye-Candy with News Releases

Proactive Report

Visual content is still the best way to increase engagement. Unfortunately, most PR practitioners are not professional photographers or graphic designers. It was never part of our training because it was not part of PR before. Now it definitely is. Consider this statistic: More than 80% of news stories have some visual material. Taking a photograph. With just a few extras you can get amazing shots.

How Social Media Has Evolved Over the Past 12 Years

Convince & Convert

Saying that social media has taken the world by storm is like saying that rain is wet or that fire hurts—it’s a bit of an understatement. We live in a world where Facebook alone has over 1.65 billion active monthly users. It’s a phenomenon that affects both casual users and businesses alike. Here’s our roadmap for today: The Worldwide Evolution of Social Media. Why Social Media Is So Essential.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Successful Pitches to Journalists–Stories from the Trenches

Meltwater

Public relations campaigns often include media outreach. But, as any PR pro who works in… Read More.

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Facebook Sets Up Shop in Paris’ Station F Startup Campus

SocialTimes Facebook

The “first worldwide Startup Garage” at Station F  in Paris will devote several spaces to launch partner Facebook. Station F announced in a blog post  that Facebook will launch a program in April called Startup Garage From Facebook at Station F, which will be a six-month program designed for participation by 10 to 15 data start-ups, occupying an 80-zone area of the campus. Station F provided more details in its blog post: Some of you already knew Facebook would be involved at Station F. We announced it at the last TechCrunch Disrupt : It is one of our founding partners.

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4 Tips for Businesses Using Instagram Live Video

agora pulse

Just last week I walked around Harvard Square (Cambridge, USA) while talking with my Instagram followers on an Instagram Live video. It’s both terrifying and exciting to start a live video—when you go live you can’t edit, modify, cut scenes… it’s just you and your audience together, experiencing the moment. How can you use terrifying-yet-exciting Instagram Live video for your business? Welcome!

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How to Achieve Your PR Goals When the Novelty Wears Off

Spin Sucks

If you want to be successful you know you need to set goals. But when you're caught up in the daily busyness, how do you find the time and energy to put them into practice? Corina Manea shares how to achieve your PR goals in 2017 without burning out. The post How to Achieve Your PR Goals When the Novelty Wears Off appeared first on Spin Sucks.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Takes Fake News Fight to Germany

SocialTimes Facebook

Facebook is extending its efforts to combat fake news  to Germany. The social network announced in December  that it was turning to third-party fact-checking organizations to help combat fake news and hoaxes, as well as making it easier for users to report fake news and flag questionable posts. Speculation that fake news on Facebook affected the recent U.S. presidential election  and a federal election due in Germany later this year may have led to this move by Facebook. In the next few weeks, we’ll be starting to roll out these updates in Germany. Image courtesy of Shutterstock.

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The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]

Simply Measured

Looking for ways to increase profits without blowing your budget ? Give  micro-influencers a try. Micro-influencers are individuals who have between 1,000–100,000 followers. They have significant influence on the purchase decisions of their audiences, and actively engage their fans. Micro-Influencers and Conversions: How it Works. How to Work with Micro-Influencers.

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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Post by Anna Rodriguez. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers.

What to Expect on Social Media During Super Bowl LI

Ignite Social Media

The Super Bowl is … “the Super Bowl” of social media for brands. During the day of the big game, brands receive up to  6x more mentions  on Twitter. Usually this is due to purchasing TV ad space, but social conversation in general spikes on this day thanks to over 60 million participating users contributing around  200 million  posts, comments, likes and tweets. How can your brand participate in these social conversations? Based on past Super Bowl social trends, check out these potential opportunities for your brand. 1) Trending Hashtag Overload. Fly #LikeAGirl. There are the anti-Super Bowl.

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How to Become a Successful Twitter Influencer: Modern Day Trendsetting

Devumi

In the last few years, Twitter has grown in significance not only online, but also outside of it. The platform had a huge impact on events like the Arab spring of 2011, and the US Presidential elections of 2016. In these, Twitter influencers played a large role in mobilizing people to take action. While you […]. The post How to Become a Successful Twitter Influencer: Modern Day Trendsetting appeared first on Devumi. Tutorials Twitter content marketing hashtag marketing online marketing twitter followers twitter for small business twitter marketing twitter marketing strategy

A World Gone Social

Learn how companies must adapt to survive.