5 reasons to practice old school PR
Jeff Esposito
AUGUST 8, 2012
This is a guest post from Elissa Freeman. Call me old-fashioned, but I’m a traditionalist when it comes to practicing PR. There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. To be sure, I’ve embraced social networking, geo-locating, and instagram as much as the average up-to-date PR pro, but the more I look at the practice of public relations
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