August, 2012

Jeff Esposito

article thumbnail

5 reasons to practice old school PR

Jeff Esposito

This is a guest post from Elissa Freeman. Call me old-fashioned, but I’m a traditionalist when it comes to practicing PR. There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. To be sure, I’ve embraced social networking, geo-locating, and instagram as much as the average up-to-date PR pro, but the more I look at the practice of public relations

article thumbnail

Why your small business SHOULD care about social media

Jeff Esposito

This post originally ran on Vistaprint’s Small Business Blog. We’ve talked a lot about engagement on Facebook with best practices for using Facebook for your small business. While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Are you leveraging LinkedIn effectively?

Jeff Esposito

As I have discussed on this blog on a number of occasions, LinkedIn is really one of those networks in the social media space that I would like to know more about. If you are like me and always head over there weekly staring at ways that you can better leverage the network, you should pick up a copy of Brian Carter ‘s LinkedIn for Business. The book is a thorough outline of all things LinkedIn, and should be a must-read for folks in sales or consulting.

article thumbnail

Facebook’s Facedeals McCreepy or Super Cool?

Jeff Esposito

Last week, I read this blog post from Digital Trends about Facebook’s testing of Facedeals, a service that checks you into a location using facial recognition and gives you coupons based on interest. Here are some of my thoughts on the concept/test: The video below shows the technology in action. What say you, McCreepy or pretty damn cool?

Trends 47
article thumbnail

Friends with benefits, conquering fear and non-sexy products

Jeff Esposito

Get your mind out of the gutter… this isn’t that kind of post. Now that I have to apologize for deviating from the main messaging of this blog to ask you to consider peeping out some panels for SXSW 2013 that me and some of my coworkers at Vistaprint are on. Read on if you are interested, or click here for a post that might be more to your liking. Thanks in advance for your consideration, your regularly scheduled programming will resume on Friday with this week’s installment of Five for Friday.

article thumbnail

How much are you giving back?

Jeff Esposito

We live in a complex online ecosystem that contains a lot of continual education and learning. We all give. We all take. Question is, are you taking more than you are giving?

article thumbnail

Death of Photography, Abandoned NOLA Six Flags and BAD Klout

Jeff Esposito

Today is one of those days that is both awesome and shitty at the same time. On one hand baby Espo is going to get to see his cousins over the weekend, who should be here sometime round midnight, but on the other it is sad. The two wonderful interns that we had working with my team at Vistaprint are headed back to school and they’ll be sorely missed.

Klout 40