Magic Hat: a case study in offline to online marketing
Jeff Esposito
APRIL 8, 2012
This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. During the sampling of the brews, I noticed on that had a QR code on it, leading to an online profile of the beer ( click here to see site).
45 
Let's personalize your content