Are you a smart, social business?
Jeff Esposito
SEPTEMBER 6, 2011
I did a lot of head shaking while reading Michael Brito ‘s new book Smart Business, Social Business, a Playbook for Social Media in Your Organization. Now this shouldn’t be read as a nod of disapproval, but rather a mixed bag of agreeing and wondering why more businesses aren’t looking at social outside of its own little silo. The book is geared to two main audiences; the first is the social media practitioner with the other being a C-suite member looking to turn social into mo
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