Thinking passed the NOW in social media
Jeff Esposito
JULY 17, 2011
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. Social media is one big contradiction. Its strength is its fast pace and evolutionary nature, but that’s also one of the biggest obstacles when trying to institutionalize social media. Rapid changes to existing networks and emerging “next-big-thing-” platforms can leave even a battle-tested social media manager’s head spinning.
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