It all starts with a plan
Jeff Esposito
MAY 31, 2011
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. After setting the groundwork for a social media structure across the company, it is important to set up a roadmap for future success. This will not only help you get all of your ducks in a row, but it will also help the organization see where you envision the company playing and being integrated in the next one to five years.
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