Spreading the social seed
Jeff Esposito
MAY 23, 2011
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. It may not be easy or natural for the initial SM team to gain support at the institutional level – you’ll likely face hurdles, setbacks and hard questions while you educate your coworkers and deconstruct the space to a level
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