Social Media is Not Cool
Jeff Esposito
MAY 9, 2011
Social media is not cool. Social media is not a fad. Social media is not easy. Social media is not for everyone. Social media is not a silo. Now that I got those five misconceptions out of the way, I want to get to the root of something that has been sticking in my craw for some time now. Since entering the public lexicon somewhere between the second half of 2009 and 2010, “social media” has evolved from a curiosity and a cool new toy into a powerful tool for business.
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