Jeff Esposito

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Are you bumping into coworkers enough?

Jeff Esposito

A few months back I stumbled upon an interesting question and answer session with Tony Hsieh at Samsung’s Blogger Lounge at SXSW. During the 30-minute session, the Zappos CEO touched on a lot of topics, but the one that stood out the most was on what he wanted to do with the company’s new offices in the old Las Vegas city hall. Sounds crazy right? Is it your team and direct co-workers? thought so.

Rethinking Google Plus

Jeff Esposito

Over the past few weeks I have been doing a lot of thinking about Google+. Overall I think it it is time to stop calling it a social network and looking at it for what it really is – an evolution of the Google platform. In the video below, I share some more thoughts on why we should all give G+ another look and see if we can leverage it for our businesses.

See you later Vistaprint, best of luck

Jeff Esposito

Eight years, one month and 13 days ago, I walked into Vistaprint to take on a role as an associate manager on the company’s PR team. Taking the job, I thought that it would be something that would help me transition out of the sports world and get into more of a stable PR role. Little did I know that walking through the doors would lead me into a completely different career path – for the better. So as I close out my career at Vistaprint today, it only seems fitting for me to reflect on some of the moments that helped shape my career and are memories that I will take with me along the way.

It’s time to put an end to siloed views of social media.

Jeff Esposito

Over the past few weeks the misconstrued debate around social media ownership has been kicked back around. This post from PR Daily helped spark some outcry and others, like Shelly Kramer , threw out some more balanced and level-headed thoughts. With that said, can we agree to end this foolish p **g-contest about social media ownership? Social media is not an infant anymore; it’s something companies are starting to take seriously. It is the only way to paint the full picture of social media success. Confused? You shouldn’t be. Someone has to make the change, why not lead the charge?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. just think it is more on finding that balance.

Cancer Fighting Sock Monkeys

Jeff Esposito

One of the things that I think we often forget when pontificating on social media is the human element. A few years back, I began speaking with Jennifer Windrum and while I have never met her in person, I can say that we’re friends. What truly impressed me about Jennifer was that she was not filtered in her story of her mother and her battle with lung cancer.

How many social networks can you handle?

Jeff Esposito

I like to consider myself pretty tech and social media savvy. However, I have recently found myself pondering how many networks I could realistically handle on a personal basis. In my day job, I am constantly evaluating networks and what resources would be needed to add them to the company’s mix. We’re social beings so adding another network can’t hurt right? Foursquare – I love this network.

Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

A recent Facebook update changed how brands are able to get content onto users’ news feeds. The new algorithm will only post content that is relevant to the end-user, meaning users get the content they care about, not the content that games the Edgerank by hopping on memes or posting cute babies or puppies (if you want more details, you can click here , here or here ). The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” Am I right?

A World Gone Social

Learn how companies must adapt to survive.

What [insert current event] can teach you about [insert industry]

Jeff Esposito

Whenever a celebrity makes a mistake, a company misspeaks, a natural disaster or political snafu occurs, bloggers take it upon themselves to pen a post of what we can learn from X. These posts are often list posts that come in counts of three, five or 10 and are things that the authors say should be avoided in a particular industry — often social media or PR. Some of the advice is 101 while some is Monday morning quarterbacking. In all honesty the Miami Heat winning the NBA title will not teach you anything about social media neither will posts about Kanye naming his kid North.

PR’s Four-Letter Word

Jeff Esposito

There’s nothing more powerful in the PR arsenal than the use of the embargo ( click here for a sample embargo ).  Reporters hate them. PR pros love them. It’s the ultimate tool of professional manipulation. On the one hand, it’s pretty ballsy to think anyone can control the media’s distribution of a story—especially if you’re a reporter or working the general assignment desk.

Epic Commercial of 2013 – Snuffy the Seal

Jeff Esposito

Every year, the Discovery Channel kills it in terms of marketing Shark Week. This year is no different with the new roll-out of the epic Snuffy the Seal commercial. Well played. Uncategorized Discovery Channel Shark Week Snuffy the Seal

Can PR prevent white collar crime?

Jeff Esposito

This is a guest post from Elissa Freeman. Should PR pros take white collar crime more seriously when developing crisis communications plans?  Have we been failing our clients by not doing a better job of warning them upfront of the potential reputational hit resulting from knowingly breaking the law? The usual formula goes something like this: Company X does wrong. Now what?”.

A look at how the global social media map has changed in four years

Jeff Esposito

Oh what a difference four years makes. Overall this shouldn’t really surprise anyone, but to me it’s amazing to see how Facebook beat out the fragmented market that everyone was pontificating on circa 2009-10. Image: Vincenzo Cosenza. social media social media globally

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Gilda’s Club: What went wrong?

Jeff Esposito

This is a guest post from  Elissa Freeman. public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’. People were mad, shocked and sad. Major media outlets started to roll with the story, including a column I wrote for canada.com, a major Canadian website. Terse in tone. No apology.

Reviewing the science of social media

Jeff Esposito

This post contains video, click here if you cannot view. When I received a copy of Dr. Michael Wu’s the Science of Social Media , I was more than happy to dive in. After reading, I can say that despite being ~100 pages, the good Doctor gives readers a great understanding of what makes users of social technology tick. Book Review michael wu Science of social media

Are you leveraging LinkedIn effectively?

Jeff Esposito

As I have discussed on this blog on a number of occasions, LinkedIn is really one of those networks in the social media space that I would like to know more about. If you are like me and always head over there weekly staring at ways that you can better leverage the network, you should pick up a copy of Brian Carter ‘s LinkedIn for Business.  Below is my full review. .

Who speaks for your company?

Jeff Esposito

When you think about the voice that comes out of a company or organization, what do you envision? For me it’s folks like the late Steve Jobs at Apple, New England Patriots Head Coach Bill Belichick or Jim Koch of the Boston Beer Company. would wager to guess that many of you had similar folks or some incarnation of a public relations person or CEO. You’d probably say that I was nuts. What you say?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why should I like your brand?

Jeff Esposito

After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. If you guessed yes, you were incorrect.

Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t. Sure Twitter is late to the party, but at the same time they have made some advancements that Facebook can’t get to due to their privacy policy. In the image below, I can see that my Tweet, shared by Amy Brock generated a few actions.

Don’t fall for b t social media certifications

Jeff Esposito

How hard can this social media stuff be? I’m a ninja. In the social media space everyone is trying to skim some green off the cash cow. Whether it is a $47 webinar, a company running a Twitter exclusive sale or someone charging local businesses to set up a fan page on Facebook, everyone seems to be getting in on the action. The latest in this line of offenders is PR News. So please don’t.

2012 SXSW Interactive by the Numbers

Jeff Esposito

Lithium breaks down the social buzz of the 2012 South by Southwest Interactive Conference. Download the full report here. Social Business Lithium social media South by Southwest SWXSi SXSW

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

An open letter to Google and G+

Jeff Esposito

Dear Google, You started off so very nice with Google Plus. It was clean, had a lot of white space and then I could share what I wanted with who I wanted and see information from who I wanted. It was lust that I was hoping would turn into love. Maybe not as big as my man-crush on Twitter, but at least a decent platform that could supplant Facebook, which I am not a giant fan of.

Can a bad first impression come back to bite you in the ass?

Jeff Esposito

Have you ever had a bad first impression or experience that came back years later? How did it make you feel? This vlog focuses on a poor experience that we had with Home Depot that brought out the claws from Mrs. Espo on a saleswoman. If you have made a poor first impression were you able to recover?

Book Review: Digital Marketing Analytics [video]

Jeff Esposito

Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of  Digital Marketing Analytics  come in. These expectations were more than exceeded when I got into the book that I’d like to call a good textbook for digital marketers. Overall, you should read this book if you: manage a social media program (PR, marketing, support). like to learn.

Without a change in expectations, social CRM is destined to fail

Jeff Esposito

While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. The expectations I am thinking about center around how many think companies should bend over backwards for a customer just because they Tweet.

Klout 16

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Stop spreading yourself thin

Jeff Esposito

Do you ever feel overwhelmed at the office or at home? You know the feeling, head constantly at the below water line or just keeping ahead of day to day tasks? Stuck looking at the trees and not the forest when it comes to planning? It’s OK, we all have. Saying yes is, well easier than saying no. It’s more rewarding to help someone out than asking for help. Repeat after me – Superman is not real.

Team 15

23 Social Media Facts to Share with Executives

Jeff Esposito

For my job, I read and research A LOT and save A LOT of useful stats and figures that help “sell” the benefits of social media for companies. Not just from a communications perspective, but also from a strategic thinking and integration point of view. Usually they wind up stuck in my presentations or in. social media eConsultancy ExactTarget Facebook Hitwise Social Media Executive Summary Social Media Numbers for Executives Twitter

What do you suck at?

Jeff Esposito

It is easy to write a blog or article on things you are good at. Heck, it is the reason 90% of people are on a social network – to tell the world how awesome they (or their company) are. It also goes to show you how immodest some folks are. Remembering Names – no matter how hard I try, I am forgetful when it comes to names. Faces I never forget, but the names…. Me too. So what are you afraid of?

Has social media burned PR bridges?

Jeff Esposito

There is no question that social media is the most useful innovation or tool for the public relations industry. It has leveled the playing field and allowed easier access to reporters for public relations pros. This has also served as the catalyst for more meaningful relationships between journalists and flacks. Not only does it look bad to recruiters, it also can burn bridges within the industry.

Are preconceived notions on social media killing your program?

Jeff Esposito

Social media is a very large bell jar. While we might be thinking outside the box in terms of our companies or clients, we’re also boxing ourselves into what the social media bubble is doing. Many times this leaves us blind to go against the gospel of the groupthink tank that is social media. This mindset can leave us closed to accepting new thoughts from those outside the social bubble.

15 social media tips for small business

Jeff Esposito

During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media.  There were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog. Some of the contributors include Shelly Kramer , Eric Berto and Jeff Cutler. Take a look at the book below and feel free to utilize in your business or pass it along to any small business owner you know looking to get into the space. 15 Social Media Tips for Micro Businesses.

Why your small business SHOULD care about social media

Jeff Esposito

This post originally ran on Vistaprint’s Small Business Blog. We’ve talked a lot about engagement on Facebook with best practices for using Facebook for your small business. While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners. This is a very valid question, so we wanted to answer it with this post. Here are some industry statistics that might ease some of your concerns: 150 million Facebook users ( socialbakers ).

What does social media success look like?

Jeff Esposito

This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space. Making money. Generating sales. Increasing brand awareness.

Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

This is a guest post from Megan Jasin. . A few weeks ago I read an article that stated “ less than two percent of Fortune 500 CEOs tweet themselves.” This statistic didn’t surprise me, but I was disappointed to see that this number hasn’t changed over the past three years. In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. It was unchartered territory that even PR pros couldn’t grasp. So why isn’t the C-suite jumping into social media? Why do I follow these leaders? YOU hold the reigns.