Over the past few weeks the misconstrued debate around social media ownership has been kicked back around. This post from PR Daily helped spark some outcry and others, like Shelly Kramer , threw out some more balanced and level-headed thoughts. With that said, can we agree to end this foolish p **g-contest about social media ownership? Social media is not an infant anymore; it’s something companies are starting to take seriously. It is the only way to paint the full picture of social media success. Confused? You shouldn’t be. Someone has to make the change, why not lead the charge? MORE >>

Do you know what types of customers are connected to your company on social media? am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. So instead of playing turtle or ostrich with your head in the sand take a deep breath and get ready to do some dirty work. Break out the sentiment for each of these posts. MORE >>

We all love social media and we are all known to use a buzzword or two. Can you find all 50 social media buzz words in this puzzle ? Click picture for larger search or to print. social media social media buzzword word search social media buzzwords MORE >>

When you are driving for five hours you have a lot of time to think and stare at attractions on the road. One of the more interesting things for me to gaze at while driving are billboards. So many just fail at making a connection, while others just click. Here are some more thoughts on them: This post contains video, click here if you are having trouble viewing. . Marketing billboards Call to action drawing customers in MORE >>

This post originally ran on Vistaprint’s Small Business Blog. We’ve talked a lot about engagement on Facebook with best practices for using Facebook for your small business. While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners. This is a very valid question, so we wanted to answer it with this post. Here are some industry statistics that might ease some of your concerns: 150 million Facebook users ( socialbakers ). MORE >>