Jason Yormark

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What’s Your What If?

Jason Yormark

Last night I drove a lot of miles away from the hustle and bustle I normally fight through on a daily basis to coach my son at his baseball game, a little town called Granite Falls. It’s about 50 miles north and east of Seattle and off the beaten path. It was classic small town America. And how much I wanted someday to have that. But the fact was, I did know. wanted to make movies.

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Top 5 Things You Can’t Do If You Want To Be Friends

Jason Yormark

I’m starting a new tradition of highlighting 5 things that drive me nuts every year. things that if done, disqualify you & I from being pals. You own or are considering a selfie stick. Can you even imagine what people in previous decades would think if you tried to describe this? If You copy/paste Facebook posts saying you will win millions of dollars by posting it. Yea you do. UNFRIEND.

5 Ways To NOT Get A Response When Applying To A Job

Jason Yormark

I’m back on the hiring wagon yet again. It’s amazing how much time and effort goes into the process of finding the right person for a job. What’s even more amazing that even in this day and age with some much information at our fingertips, the consistent lack of quality candidates I get. Easily only 10% of those that apply are worthy of consideration. Career

5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes paid marketing strategies and execution. But the good news is, there are options out there that you may have overlooked that can be affordable and effective. The Bing Network has evolved quite a bit over the years.

A World Gone Social

Learn how companies must adapt to survive.

Living Life Against The Grain

Jason Yormark

I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury. Money’s great and all, but time is what it’s all about. One of the biggest satisfactions I have right now is when I drive to work.

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How To Guarantee Your Facebook Page Content Reaches Your Fans

Jason Yormark

Times are changing. The good ‘ol days of free advertising on Facebook have pretty much disappeared. You can’t blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data. Some are proclaiming they are leaving the platform , while others have begrudgingly bit the bullet and started paying to promote their posts.

Decision Fatigue. Yep, it’s a thing.

Jason Yormark

Wifey: “What do you want for dinner?” ” Me: “I don’t know, whatever you want.” ” or. Me: “What do you want to watch?” ” Wifey: “Whatever. You decide.” ” The above are fairly common occurrences in our household, and I would imagine in many others. There’s been plenty of instances where we’d frustrate each other because neither of us could make a decision for such seemingly simple decisions. So why is it that I can’t just make a decision around what I want to eat or watch at any given time?

5 Incredible Small Business Marketing Resources You Haven’t Heard Of

Jason Yormark

Throughout my professional career, I’ve always had a love for small business. Whether it was creating them myself, or helping others, small business is the backbone of our economy, and I always love finding tools and resources that can help small businesses navigate their marketing needs. It can be incredibly tough to find the time and budget to effectively market your small business, so anytime I find something I think can help, I feel compelled to shout it from the rooftops! Below are 5 of my favorite tools these days, many of which I use on a daily basis. What say you?

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Being The Underdog Is More Fun

Jason Yormark

The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. Upsets. Seeing lower seeds beat the odds and moving on is incredible to watch. You just can’t beat it. I am a hugely competitive person. Why not?

Escape Routes: The Ultimate Social Reality Adventure

Jason Yormark

It’s not too many times in your life when you actually get asked to audition for a reality show, but that’s exactly what happened last week. casting producer for the upcoming Escape Routes contacted me and while at first I didn’t think it was feasible, the more I learned about it, the more I realized it would be a monumental mistake not to. You may be asking yourself why bother? 

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My Switch From iPhone To Android: Part Two

Jason Yormark

Earlier this year I decided to make a switch to the Samsung Galaxy Note 2 from an iPhone 5. wrote an initial piece about this switch , and my reasons for it, mainly as I wanted a larger screen for my phone, and I had grown increasingly frustrated with Apple’s lack of keeping up with the competition. To each there own I say. No one is perfect. The build quality of iPhones is unmatched.

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7 Things You’re Doing In Your Relationship You Don’t Realize Are Destroying It

Jason Yormark

Relationships are not easy. More of them fail than succeed. We’ve all had our fair share of failed relationships, and I certainly fall into that category as well. Most people don’t figure it out until later in life. The irony is that it actually takes a few failed ones to eventually figure out how to make it work. You can’t just mail it in. You need to show up. Every day. Besties.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Reasons I Think Facebook Is On The Decline

Jason Yormark

Crazy right? Who in their right mind would make a silly claim about a network that has close to 900 million active users with average usage times close to 20 minutes per day? The fact is, no one is bullet proof. Ask Yahoo, MySpace or … , all major networks that ruled heavily at one time and all which fell from grace to other up and comers. I’ve felt a growing sense that Facebook might have already peaked and is currently beginning to slide. That being said, here are the 5 reasons I think Facebook is on the decline: 1. All The Numbers Are Starting To Say So. Their Apps Are Terrible.

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Social Media Isn’t Going Anywhere

Jason Yormark

I often get asked from folks whether there will ever be a “social media crash” Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. My simple answer is always no. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. As a society, we’ve always been “social” It’s the technology that has changed that has allowed us to do so differently. Some highlights: Facebook has reached 1.5 billion users while Twitter has recently passed 550 million.

You Need To Own Your Online Identity

Jason Yormark

But today’s announcement is exactly why I’ve consulted not only restaurants, but all businesses to stay away from turn-key solutions like this for one simple reason; you don’t own it. Appetas announced today they were acquired by Google. Great for them, not so much for their customers. For you to control, for you to avoid being shut down and looking elsewhere.

5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

Over the past year I’ve really worked at giving a variety of web browsers a fair shake at becoming my go to browser for every day use. I’ve used the major players such as IE , Firefox , Chrome , Safari , and even gave RockMelt a spin ( see here for my review of that platform ). It’s a great way to get a snapshot of your sites and where they are, as well as competing sites. Social Media Software

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Pinterest For Dudes

Jason Yormark

Okay, okay, guilty as charged for jumping on the blogging about Pinterest bandwagon this week, but I wouldn’t be doing my job if I didn’t chime in right? However one important Pinterest lesson that contradicts all other social networks…do not follow everyone.  I made that mistake and my page pulls up a smorgasbord of wedding, women’s fashion, jewelry, etc. Pinterest Gender Breakdown. definitely can see the overwhelming amount of content learning towards the feminine side (see obligatory supporting chart above courtesy of Ignite Social Media ). Men’s Apparel.

5 Ways To Ensure You Don’t Get Hired

Jason Yormark

If there’s one area that I have had a tremendous amount of experience around, is in the hiring process. When I was at Microsoft, there was a period of time, where that was practically all I was doing as Microsoft Advertising was in a hiring frenzy back in 2006 or so. Literally 30-40 phone, and in person interviews not to mention all the reviewing of resumes. While I certainly don’t interview at that pace anymore, since joining Strategies 360 / ShowPony , I’ve continued to have to interview as we grow our team. Fit in with the crowd. Don’t want to make the Yes pile?

Klout Adds WordPress But Not For Self Hosted Blogs?

Jason Yormark

A few weeks ago I noticed that Klout had added the WordPress button to the available channels to connect to which was encouraging. Quite frankly I think those that write successful blogs carry more influence then just about anyone in the social media sphere, so a welcome addition. But not so fast. Apparently the new addition only covers WordPress.com hosted blogs and not self hosted blogs.

Restaurant Social Media Marketing Results In The Flesh

Jason Yormark

“I love it when a plan comes together!” Emory’s has an interesting history as the original building actually burned to the ground a few years ago and was completely rebuilt and re-launched.  It’s a fantastic restaurant right off a small lake, and their are very few options like it in the area.  Good food, great environment, and fantastic service.  They were doing good business, but wanted to ensure they didn’t suffer from the same early year drops in business. The plan consisted of: Give their FB page creative a facelift. Create and launch a promotion.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

The Lost Art Of Getting Shit Done

Jason Yormark

On my flight back home last week I was sitting next to a woman who had her laptop out most of the flight. She was a Microsoftie no doubt, and I knew this as she was working on her yearly commitments. never really found it very useful to my job in any capacity, but it was a necessary evil. felt an immediate sense of relief that I no longer had to go through this process any longer.

Pitching Social Media: Key Takeaways I’ve Learned In 6 Months

Jason Yormark

It’s hard to believe that it’s only been roughly 6 months since I left Microsoft for the agency world.  In that time I’ve thoroughly enjoyed the experience, and all the planning and strategy work is starting to pay off as the last few months have had me constantly driving new business for the firm. Social media (as it exists today) is still in its honeymoon phase.  Social Media

5 Great Tools For Finding A Domain Name

Jason Yormark

I’ve always been quite entrepreneurial in nature and constantly am thinking about new ideas for websites, blogs or businesses. Needless to say that often has me frequently looking for good names to inspire me enough to go through with those ideas. always feel like if I can actually find an affordable name, it’s more likely that I’ll see them through. Very nice layout and intuitive. Web Design

5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself

Jason Yormark

One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. I can assure you that is not my opinion. I’ve always been a straight shooter on my blog regardless of whether my opinions or recommendations directly benefit me. This post is no different. Not every company or organization needs to outsource their social media efforts. This post is intended to help give some insight on where I believe that line is drawn based on my years of experience being on the service side. How can social media plug in to those metrics?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

9 Steps To A Same Day Passport

Jason Yormark

Every once in awhile I experience something that I feel compelled to share even if it strays from the subject matter of my blog.  Especially when the information doesn’t quite exist.  That’s what happened to me last week when I realized late in the game that I had misplaced my passport 2 days before my trip to SES Toronto.  First step is to find a passport agency that you can get to. 

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5 Facebook Posts That Need To Stop

Jason Yormark

I interrupt my regularly scheduled programming, to bring you this message in hopes that I can assist in cleaning up our Facebook feeds from unnecessary and often over done posts.  Yes, we all choose our Facebook friends and thus are responsible for what we see, but I can’t help but point out a few things that…let’s be honest, deep down we all want to see less of right? Without further ado… Injury/Infliction Photos – Why in the world do people think that it’s a good idea to post their often disgusting photos of their injuries or inflictions on Facebook? 

Think Before You Tweet

Jason Yormark

It never ceases to amaze me how many people (mainly professional athletes and celebrities), communicate on social media platforms so carelessly.  I think it’s great that many of these folks are using these channels to connect with their fans and provide glimpses into their professional lives. However do these folks not realize the power of their words when they reach so many? Take the latest case. Antonio Cromartie of the New York Jets tweets when learned of landing Tim Tebow: We don’t need Tebow. We sell out every home game let him go to Jacksonville Tampa or Miami. Social Media

Are You These 5 Things? Then You’re Hired.

Jason Yormark

Over the past 10 years or so, my career has shifted to focus more on managing teams and operations, and a good chunk of my time has been spent on interviewing and hiring. I’ve probably interviewed thousands of people in that time, and I definitely have a good feel for folks fairly quickly in the process. While roles vary and the qualifications for them can be very different, for me it really comes down to a handful of things that I look for and after thinking about it for some time, these 5 things are definitely at the top of my list. 1. You can work with anybody. Confidence. Career

Mom & Pop Need Your Social Media Help

Jason Yormark

I’ve been back home the past week or so in Chicago visiting family and friends. It’s always great to get back and visit, eat the great food, and feel some actual summer heat. Seattle has been failing in delivering any sort of summer so far. Now we’re not talking major businesses, here, but opportunity is opportunity.  The latter simply isn’t true.  Maybe that’s you?

Have You Survived The Kloutpocalypse?!?!

Jason Yormark

If you’re receiving this blog post, that means you are one of the last remaining survivors.  You are the future now.  You are the last hope for humanity.  Only you can help rebuild our fallen world.  Round up as many Facebook friends and Twitter followers that you can!  Re-tweet dammitt!  For god’s sake Re-Tweet!!!!!! and don’t forget to @mention yourself in the Re-Tweet). Grrrrr!!). Social Media

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My Search For An iPhone Alternative

Jason Yormark

About 6 years ago when I was still at Microsoft, I made the jump from whatever Microsoft friendly phone I was using at the time to the iPhone. I was insanely jealous of my Apple fanboy co-worker and his. Let’s be honest, the iPhone was a game changer, and me being the gadget freak, I needed to have one. Especially after playing around with it. At least it feels that way. Screen size.

10 Short Sentences That Sum Me Up

Jason Yormark

I’ve had a hell of a time writing regularly on my blog, and I finally decided to get a little help in the matter by subscribing to Chris Brogan’s Blog Topics. At first the idea of actually paying a nominal monthly fee for access to some blog topic ideas seemed silly, but word on the street seemed pretty positive on the quality so I decided to give it a spin. That being said, here we go!

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters. In addition to helping me add credibility to what I do, I’ve been able to connect with people offline, and create additional opportunities for myself and my firm. Connect in the real world. Get your house in order.