Janet Fouts

SEPTEMBER 13, 2011

I’m well aware that there is a huge amount of cyber bullying going on out there, particularly with our kids, but that’s not what this post is about. Not entirely anyway. This one is about people using social media as a weapon to bully brands and service providers into getting what they want. We’ve all heard the story about the blogger at a Blogher event who threatened the Crocs shoes rep with retribution on her blog, waving around her legions of followers as a reason to give he

Social Media 189

Social Media Social Networking Reputation Issues 189

Janet Fouts

SEPTEMBER 21, 2011

Facebook is showing off a brand new look and as usual everybody’s in a snit about it. Honestly, it amazes me that they seem to do their re-designs in a total vacuum. Any web developer knows the first rule of web design is to listen to what the client wants, collect their feedback and do a needs assessment. That’s even more true in a social network whose users are often less web savvy and thrown by major UI changes as well as concerned about privacy issues.

MySpace 155

MySpace Facebook Feed Feedly 155

Janet Fouts

SEPTEMBER 5, 2011

I am asked this question every day. Is social media really good for my business or is it just a time waster?? Easy. It’s both. Social media is what you make of it. If you really want to use social media for your business then you need to stay focused on what your goals are. You need to have goals for how you expect it to work for you and a social media plan.You may need to hire a social media coach, or a little help with implementation, or you might be able to do it all on your own.

Social Media 127

Social Media HootSuite Energy Applications 127

Janet Fouts

SEPTEMBER 24, 2011

This time the changes at Facebook are really big. Graphically pleasing perhaps, but also very noisy and cluttered with duplicate information and graphics. Good thing we’ve all got broadband these days isn’t it or it would take forever to load Facebook’s Timeline. I did a quick video overview of what is in the new Facebook profile and a few thoughts on how we might use it (or not).

Social Graph 120

Social Graph Overview Facebook Examples 120