February, 2011

Janet Fouts

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The NOW Revolution-not just another book about social media

Janet Fouts

Authors Jay Baer and Amber Naslund sent me a copy of their new book The Now Revolution for review, and although I expected a lot from these two they delivered. The book is a smart and well written guide to how businesses can change the way they think about work and customers and get rid of the old kludgy practices that are holding them back. The book is full of practical advice on how to move your business forward, even if not everybody is fully on board or comfortable with this new way of worki

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Facebook just got better (at least for admins)

Janet Fouts

As you might have already heard, Facebook just rolled out the new Facebook Pages design and features as a preview last night. The goal is to make pages look more like profiles and although you still won’t have the same options as you do on your profile it’s a big step in the right direction. Now, this isn’t official until March 1, so for the moment admins will have the opportunity to preview how your pages will look with the new layout.

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The pack attacks – or WTF were you thinking Kenneth Cole?

Janet Fouts

By now you’ve heard of Kenneth Cole’s Twitter fiasco. This isn’t the first such blunder , nor will it likely be the last. So what lessons can we take away from this kind of thing? You are not in a vacuum. Anything you say online is instantly permanent. There are no take-backs. Think before you say something “cute&#. Social media types love to skewer high profile people for gaffes.

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What’s a social CRM going to do for my business?

Janet Fouts

According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. In it’s most basic form the concept is to allow you to cross reference what your customers are saying in social media circles as individuals and as a group with what you know about them from a business standpoint.