A Social Networks Approach to Targeting
Janet Fouts
DECEMBER 5, 2010
Photo by C. Todd Lopez. We tend to think of social media as either a network of friends and family or a marketing channel–with a few variations in between. Few of us choose to think about the other uses for “social listening , or the military uses for social data. Of course government agencies have been evaluating interpersonal networks for ages and online media is a primary channel of intelligence gathering.
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