Wed.Aug 10, 2011

Janet Fouts

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A lesson in social media management for PR

Janet Fouts

You may have been watching one of those PR nightmares in progress, this time with healthy food giant Whole Foods ? Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first Ramadan marketing campaign. So far so good right?