Influencers! Must read > New Facebook guidelines for branded content
MAY 7, 2016
An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach
Why people don’t get Google+
SEPTEMBER 5, 2014
Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. People are constantly dissing this particular network even though it really has more intelligent conversation going on than many other networks. Maybe it’s because you just don’t get how it works or how to use it! Google+ is worth the effort.
Just get us the Millennials! #Marketing #Fail
DECEMBER 30, 2014
I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.
Twitter’s enhanced analytics dashboard
AUGUST 3, 2015
Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more! The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. Tools.
Drive Toward Social Intelligence Maturity
Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.
Hashtags, the Good the Bad, the Oh So Ugly
JULY 7, 2014
It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. Sometimes the best intentions can go stunningly awry. Some lovely examples for your amusement are below. “What if I did an #AskThicke hashtag on twitter?” ” “Robin that’s a terrible idea.
8 Must-Have Apps for Your Mobile/Social Business
JANUARY 1, 2013
Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients. If you have some must-have apps for your business, why not share ‘em in the comments? Expensify. travel a lot. Dropbox. Scanner Pro.
50 Inspiring Tech Savvy Leaders Over 50
JUNE 5, 2014
You know what? I’m tired of hearing people say “I’m over 50, too old to understand this stuff” or similar balderdash. I’m over 50 and I get it, so can you! I’ve worked with and learned from some pretty amazing people who are just as old or older and way savvier than I am. It’s about the love of learning–among other things–that keeps us young. wanted to share with you some super-smart people who are over 50 and do get tech. They are marketers, authors, trainers, CEOs, and some are just plain geeks. Follow them on Twitter, read their blogs. Beth Kanter.
The CiscoLive Experience
MAY 27, 2014
I just got back from #CiscoLive last week. Man, what an event! All about the network. I go to a lot of events, and whether I’m speaking or attending the one complaint I hear every time is about network overload or failure. As one would expect Cisco came prepared. At this event that was never a problem! Pretty freaking awesome! Other statistics were available too including traffic data.
Optimizing Facebook Pages for Graph Search?
JANUARY 21, 2013
It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Marketers everywhere are frantically trying to figure out how they’re going to use Graph Search as part of their social business strategy or not. Wait, what is this Graph Search thing anyway? Photos my friends took in New York. Nightclubs nearby my friends like. Music my friends like.
Social Media is Not a Direct Sales Channel
FEBRUARY 12, 2014
Let’s think for a moment about how great– really great –sales people deal with initiating a sale. Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!” ” without ever knowing anything about the person, what they need, or warming up the prospect with some friendly remarks first? No, they never do that.
Social Media Marketing GPS
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
What’s in your social media tool belt? 4 tools rated
NOVEMBER 6, 2015
Social media management can be such a lot of work, especially if you are managing several accounts at a time on several different social platforms as we are. Taking a mindful approach to social media and how you work means finding ways to streamline your workflow, focus on engaging and creating value for your network, […]. mindful social social business Social Media Tips and Tricks infographic Social Media
Marketers- Stop multi-tasking social media
FEBRUARY 26, 2015
We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. Rather, you’re serial tasking and shifting your attention from one task to the other.
Looking into Facebook Audience Insights for Ad Targeting
APRIL 11, 2016
Facebook supplies a free tool called Audience Insights we can use to learn more about our market without wasting money to narrow the field down to a reasonable size. Social Media Tools Facebook Facebook ads
How social media is like spaghetti sauce
SEPTEMBER 16, 2014
I watched this TED talk with Malcolm Gladwell the other day. In it he talks about research that was done by psychophysicist Howard Moscowitz , specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce. As marketers we are often focused on the end goal, to make our product appealing to consumers. That’s the wrong approach . Probably not.
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.
8 strategies for Pinterest for business
JUNE 11, 2012
Pinterest has become a running joke to many. Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. 1. It’s not about you. You don’t need to be blatant about what you offer your customers. Be subtle. Best example? Oreck on Pinterest. Everybody loves a story.
10 Commandments for Twitter
JUNE 30, 2013
Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. guess that’s why my Twitter etiquette post is so popular. While the title of this post is somewhat tongue-in cheek, I really wanted to simplify the best practices for Twitter to their most basic form. Here’s another Haiku Deck, Social Media 101 and another on Social Media for Sales.
Why I’m glad I upgraded my LinkedIn Profile
MAY 13, 2014
Did they also look at my competitors or co-workers? I’ll go look at those profiles and see how we stack up. The timeline feature above displays how many views I’m getting over time and I cross reference that with my own events. Was I speaking at a conference or at a corporate training event? Maybe a blog post or shared item triggered a flurry of views? One weirdness here. Check it out.
How to Participate in a Tweet Chat
AUGUST 3, 2011
Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter. The chats are at a specific time and often repeat weekly or bi-weekly or are only at announced times. This post is to give you a quick overview on how to join a tweet chat. How to listen.
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.
Is it time for a social media purge?
MAY 19, 2016
Social media is slowly becoming more social. That initial urge to have more "friends" than anyone else is fading as we realize the consequences of connecting for the sake of numbers and perceived influence. Facebook mindful social Social Media Networks mindfulsocial social capital
4 things you need to do in 2016 to be a better content marketer
JANUARY 19, 2016
4 things you need to do to make 2016 the year you rock content marketing. Social Media Tips and Tricks Social Media Tools Content Marketing
Google+ Tips and Tricks
JULY 5, 2011
This post is meant to be a getting started guide for those of us who got an invite and are now wondering how to use Google+. If you’re looking for an overview of Google+ check out Part 1 of this post: Google+ and World Domination. Start with your Google Profile. Your profile is going to list your +1′s, posts on Google+ and more soon we don’t know about yet. Account Overview.
Social Media Crisis Management -Infographic
JUNE 3, 2013
Hopefully you’re reading this before you need it. Life is so much easier when you’re prepared isn’t it? This post is intended to help you see a crisis coming and have the tools in place to assist. Monitor first, last and always. well informed team can react before things get out of hand. Set up monitoring tools for reputation management. The more the better in this case.
Maximizing LinkedIn for Business
Get started on truly maximizing your LinkedIn presence with this informative eBook.
What is your Reach on Facebook? (Any why you shouldn’t care)
APRIL 5, 2012
A client contacted me this morning, upset because her “reach” seems to be seriously declining on Facebook. For For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Here’s how Facebook defines reach. People might see your content through more than one of these channels. How bogus is that?
This Is Social, Watch Your Mouth
DECEMBER 23, 2013
No, this isn’t another diatribe against Justine Sacco , I think she’s had enough. It’s a gentle reminder, dear reader, to watch your mouth in public. little social media etiquette is in order. What happened to Justine Sacco could easily happen to you. While probably sleeping on a long flight to South Africa the world went ballistic all over her. Sacco and it isn’t. Footwear.
Easy guide to the Periscope video streaming app
MAY 12, 2015
I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction. What’s new. A lot has changed with Periscope since my last post on streaming video apps. In fact, they just announced some big changes at the six week mark on their Medium blog. You don’t have to use Twitter to join Periscope. Choose wisely.
15 Amazing Women Bloggers You Should Get to Know
DECEMBER 27, 2011
One of the fantastic things about the growth of social media is how it has widened our window on the world. We live in amazing times where we can create deep friendships with people we may never meet face to face, or meet people whom we’ve known through social media networks for the first time face-to-face and it’s as if we’ve lived next door to each other for years. CJ Brasiel.
Want More Earned Media? Start with Generosity
MARCH 15, 2016
Let’s start wth the basics here. What is earned media? Earned media is media (or content) you don’t own and did not pay for. Typical examples might be a blog post about your brand or product or a Tweet about how awesome your customer service is. Earned media is free, out of the goodness of […]. mindful social Social Media Tips and Tricks
Advertising Is Not Content Marketing
OCTOBER 2, 2013
And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. We get it all the time. Lose-lose.
Putting Instagram events to work for your business
MARCH 6, 2013
The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Why does Instagram work so well? Because we humans are most inspired by visuals. How to use Instagram to grow your visibility. The win. Comodo . The win.
Who will win the video app wars?
MAY 4, 2015
I’ve been writing this post for weeks. Just before I get ready to publish it something changes! That’s the way it goes in tech these days and it’s especially true when there is competition for share of voice on social platforms. Now, these are not the first to do live video streaming. Remember Qik (say “quick”)? Then there’s Hang w/ which launched in 2013.
Why I Killed My Facebook Page – Confessions of a Social Media Coach
JULY 20, 2013
social media coach quitting Facebook? Calm down, I’m not giving up Facebook entirely, just my Facebook business page. Here’s why. When I wrote my first book, “ Social Media Success! ” in 2009 I dutifully created a Facebook page for the the book, making what I now consider a classic mistake for many authors. Creating a Facebook page for a book can be short-sighted. Frankly I can’t.
Linkedin Launches Blogs for Members
FEBRUARY 19, 2014
In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program. The likes of Gretchen Rubin , Richard Branson , Dharmesh Shah and Beth Kanter to name a few, have been lending their voice to LinkedIn and making it a pretty darn awesome content platform. How does this work?
Grow Your Twitter Following With Chats
FEBRUARY 25, 2013
Oh boy, another “ how to grow your Twitter following ” post! If you came here looking for an easy way to get thousands of followers without lifting a finger, move on. You’re in the wrong place. If you really want to grow a Twitter following that has any value as a network, there’s no way around it. You’re going to have to work for it. What’s a Twitter Chat?
Custom Short URLs for Google+ At Last!
OCTOBER 30, 2013
Tired of explaining why you have a long string of numbers as the URL for your Google+ page? Then you’ll be as excited as I am to hear Google+ is finally rolling out custom URLs for both personal profiles and pages. The next time you log in you’ll notice a bar across the top of your browser with their suggested new name. Other options. link]. Still I’m thrilled to see this change!
How can using social media as an employee help my company?
DECEMBER 14, 2011
Let’s say you’re not looking for a job. You’re happy in your company, so why build a personal brand through social media? Why expand your Linkedin profile beyond an out-dated online resume? Here are just a few reasons building your personal brand can support the goals of your company in any industry. Professional development and networking with peers. Make your company look good.
CEOs-Roll Up Your Social Media Sleeves
FEBRUARY 27, 2013
By Frank Strong. His sleeves were rolled up. His tie was loose. He swore. It was all public. It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. Armed with $9.8 million in new venture funding , Dollar Shave Club CEO Mike Dubin spent some of that money on a YouTube video that cast him in the leading role.
Social Media for the Busy Sales Person
JANUARY 14, 2013
I’ve gotten quite a bit of great feedback on my last post, the 5 traits of the social sales person. The post really seems to have struck a nerve with a lot of people, even though it barely touches the surface of how sales people can use social media to get more business. Of course that’s a lot of the feedback I got. It’s not deep enough. Here’s a link to register now.
14 step bare-bones guide to influencer outreach
OCTOBER 29, 2012
Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? combination of all of the above? How do you identify them and what do you do with that information once you think you know who they are? Do they seem to have knowledge in this are?