Janet Fouts

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Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach

Why people don’t get Google+

Janet Fouts

Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. People are constantly dissing this particular network even though it really has more intelligent conversation going on than many other networks. Maybe it’s because you just don’t get how it works or how to use it! Google+ is worth the effort.

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more! The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. Tools.

A World Gone Social

Learn how companies must adapt to survive.

50 Inspiring Tech Savvy Leaders Over 50

Janet Fouts

You know what? I’m tired of hearing people say “I’m over 50, too old to understand this stuff” or similar balderdash. I’m over 50 and I get it, so can you! I’ve worked with and learned from some pretty amazing people who are just as old or older and way savvier than I am. It’s about the love of learning–among other things–that keeps us young. wanted to share with you some super-smart people who are over 50 and do get tech. They are marketers, authors, trainers, CEOs, and some are just plain geeks. Follow them on Twitter, read their blogs. Beth Kanter.

The CiscoLive Experience

Janet Fouts

I just got back from #CiscoLive last week. Man, what an event! All about the network. I go to a lot of events, and whether I’m speaking or attending the one complaint I hear every time is about network overload or failure. As one would expect Cisco came prepared. At this event that was never a problem! Pretty freaking awesome! Other statistics were available too including traffic data.

Optimizing Facebook Pages for Graph Search?

Janet Fouts

It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Marketers everywhere are frantically trying to figure out how they’re going to use Graph Search as part of their social business strategy or not. Wait, what is this Graph Search thing anyway? Photos my friends took in New York. Nightclubs nearby my friends like. Music my friends like.

Social Media is Not a Direct Sales Channel

Janet Fouts

Let’s think for a moment about how great– really great –sales people deal with initiating a sale. Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!” ” without ever knowing anything about the person, what they need, or warming up the prospect with some friendly remarks first? No, they never do that.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

What’s in your social media tool belt? 4 tools rated

Janet Fouts

Social media management can be such a lot of work, especially if you are managing several accounts at a time on several different social platforms as we are. Taking a mindful approach to social media and how you work means finding ways to streamline your workflow, focus on engaging and creating value for your network, […]. mindful social social business Social Media Tips and Tricks infographic Social Media

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Marketers- Stop multi-tasking social media

Janet Fouts

We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. Rather, you’re serial tasking and shifting your attention from one task to the other.

8 strategies for Pinterest for business

Janet Fouts

Pinterest has become a running joke to many. Still, the traffic reported coming from this site cannot be ignored, and  the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. 1. It’s not about you. You don’t need to be blatant about what you offer your customers. Be subtle. Best example? Oreck on Pinterest. Everybody loves a story.

How social media is like spaghetti sauce

Janet Fouts

I watched this TED talk with Malcolm Gladwell the other day. In it he talks about research that was done by psychophysicist Howard Moscowitz , specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce. As marketers we are often focused on the end goal, to make our product appealing to consumers. That’s the wrong approach . Probably not.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

10 Commandments for Twitter

Janet Fouts

Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. guess that’s why my Twitter etiquette post is so popular. While the title of this post is somewhat tongue-in cheek, I really wanted to simplify the best practices for Twitter to their most basic form. Here’s another  Haiku Deck,   Social Media 101  and another on Social Media for Sales.

Looking into Facebook Audience Insights for Ad Targeting

Janet Fouts

Facebook supplies a free tool called Audience Insights we can use to learn more about our market without wasting money to narrow the field down to a reasonable size. Social Media Tools Facebook Facebook ads

The Social Brilliance of Pokémon Go

Janet Fouts

I am not a gamer. Sure, I play Words with Friends, but “real gaming”, as my son would put it? No way. Until Pokémon GO. Launched a mere week ago byNiantic, in a partnership with Nintendo, as a project originally funded by Google, Pokémon GO immediately caught on fire.  In this interview with the CEO, […]. Social Media in Action GameChanging

How to Participate in a Tweet Chat

Janet Fouts

Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter. The chats are at a specific time and often repeat weekly or bi-weekly or are only at announced times. This post is to give you a quick overview on how to join a tweet chat. How to listen.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Why I’m glad I upgraded my LinkedIn Profile

Janet Fouts

Did they also look at my competitors or co-workers? I’ll go look at those profiles and see how we stack up. The timeline feature above displays how many views I’m getting over time and I cross reference that with my own events. Was I speaking at a conference or at a corporate training event? Maybe a blog post or shared item triggered a flurry of views? One weirdness here. Check it out.

Google+ Tips and Tricks

Janet Fouts

This post is meant to be a getting started guide for those of us who got an invite and are now wondering how to use Google+.  If you’re looking for an overview of Google+ check out Part 1 of this post: Google+ and World Domination. Start with your Google Profile. Your profile is going to list your +1′s, posts on Google+ and more soon we don’t know about yet. Account Overview.

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Social Media Crisis Management -Infographic

Janet Fouts

Hopefully you’re reading this before you need it. Life is so much easier when you’re prepared isn’t it? This post is intended to help you see a crisis coming and have the tools in place to assist. Monitor first, last and always. well informed team can react before things get out of hand. Set up monitoring tools for reputation management. The more the better in this case.

4 things you need to do in 2016 to be a better content marketer

Janet Fouts

4 things you need to do to make 2016 the year you rock content marketing. Social Media Tips and Tricks Social Media Tools Content Marketing

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

What is your Reach on Facebook? (Any why you shouldn’t care)

Janet Fouts

A client contacted me this morning, upset because her “reach” seems to be  seriously declining on Facebook. For For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Here’s how Facebook defines reach. People might see your content through more than one of these channels. How bogus is that?

Is it time for a social media purge?

Janet Fouts

Social media is slowly becoming more social. That initial urge to have more "friends" than anyone else is fading as we realize the consequences of connecting for the sake of numbers and perceived influence. Facebook mindful social Social Media Networks mindfulsocial social capital

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

One of the fantastic things about the growth of social media is how it has widened our window on the world. We live in amazing times where we can create deep friendships with people we may never meet face to face, or meet people whom we’ve known through social media networks for the first time face-to-face and it’s as if we’ve lived next door to each other for years. CJ Brasiel.

This Is Social, Watch Your Mouth

Janet Fouts

No, this isn’t another diatribe against Justine Sacco , I think she’s had enough. It’s a gentle reminder, dear reader, to watch your mouth in public. little social media etiquette is in order. What happened to Justine Sacco could easily happen to you. While probably sleeping on a long flight to South Africa the world went ballistic all over her. Sacco and it isn’t. Footwear.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Easy guide to the Periscope video streaming app

Janet Fouts

I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction. What’s new. A lot has changed with Periscope since my last post on streaming video apps. In fact, they just announced some big changes at the six week mark on their Medium blog. You don’t have to use Twitter to join Periscope. Choose wisely.

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Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. We get it all the time. Lose-lose.

Want More Earned Media? Start with Generosity

Janet Fouts

Let’s start wth the basics here. What is earned media? Earned media is media (or content) you don’t own and did not pay for. Typical examples might be a blog post about your brand or product or a Tweet about how awesome your customer service is. Earned media is free, out of the goodness of […]. mindful social Social Media Tips and Tricks

Putting Instagram events to work for your business

Janet Fouts

The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Why does Instagram work so well? Because we humans are most inspired by visuals. How to use Instagram to grow your visibility. The win. Comodo . The win.

Why I Killed My Facebook Page – Confessions of a Social Media Coach

Janet Fouts

social media coach quitting Facebook? Calm down, I’m not giving up Facebook entirely, just my Facebook business page. Here’s why. When I wrote my first book, “ Social Media Success! ”  in 2009 I dutifully created a Facebook page for the the book, making what I now consider a classic mistake for many authors. Creating a Facebook page for a book can be short-sighted. Frankly I can’t.

Who will win the video app wars?

Janet Fouts

I’ve been writing this post for weeks. Just before I get ready to publish it something changes! That’s the way it goes in tech these days and it’s especially true when there is competition for share of voice on social platforms. Now, these are not the first to do live video streaming. Remember Qik (say “quick”)? Then there’s Hang w/ which launched in 2013.

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Linkedin Launches Blogs for Members

Janet Fouts

In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program. The likes of Gretchen Rubin , Richard Branson , Dharmesh Shah and Beth Kanter to name a few, have been lending their voice to LinkedIn and making it a pretty darn awesome content platform. How does this work?

Grow Your Twitter Following With Chats

Janet Fouts

Oh boy, another “ how to grow your Twitter following ” post! If you came here looking for an easy way to get thousands of followers without lifting a finger, move on. You’re in the wrong place. If you really want to grow a Twitter following that has any value as a network,  there’s no way around it. You’re going to have to work for it. What’s a Twitter Chat?

Custom Short URLs for Google+ At Last!

Janet Fouts

Tired of explaining why you have a long string of numbers as the URL for your Google+ page? Then you’ll be as excited as I am to hear Google+ is finally rolling out custom URLs for both personal profiles and pages. The next time you log in you’ll notice a bar across the top of your browser with their suggested new name. Other options. link]. Still I’m thrilled to see this change!

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