Janet Fouts

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Are your social media accounts ready for 2017?

Janet Fouts

Bring your social sites up to date with a quick review to be sure of a Happy New Year! social business Social Media in Action Social Media

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Why people don’t get Google+

Janet Fouts

Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. People are constantly dissing this particular network even though it really has more intelligent conversation going on than many other networks. Maybe it’s because you just don’t get how it works or how to use it! Google+ is worth the effort.

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Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach

Just get us the Millennials! #Marketing #Fail

Janet Fouts

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

50 Inspiring Tech Savvy Leaders Over 50

Janet Fouts

You know what? I’m tired of hearing people say “I’m over 50, too old to understand this stuff” or similar balderdash. I’m over 50 and I get it, so can you! I’ve worked with and learned from some pretty amazing people who are just as old or older and way savvier than I am. It’s about the love of learning–among other things–that keeps us young. wanted to share with you some super-smart people who are over 50 and do get tech. They are marketers, authors, trainers, CEOs, and some are just plain geeks. Follow them on Twitter, read their blogs. Beth Kanter.

What’s in your social media tool belt? 4 tools rated

Janet Fouts

Social media management can be such a lot of work, especially if you are managing several accounts at a time on several different social platforms as we are. Taking a mindful approach to social media and how you work means finding ways to streamline your workflow, focus on engaging and creating value for your network, […]. mindful social social business Social Media Tips and Tricks infographic Social Media

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Optimizing Facebook Pages for Graph Search?

Janet Fouts

It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Marketers everywhere are frantically trying to figure out how they’re going to use Graph Search as part of their social business strategy or not. Wait, what is this Graph Search thing anyway? Photos my friends took in New York. Nightclubs nearby my friends like. Music my friends like.

Social Media is Not a Direct Sales Channel

Janet Fouts

Let’s think for a moment about how great– really great –sales people deal with initiating a sale. Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!” ” without ever knowing anything about the person, what they need, or warming up the prospect with some friendly remarks first? No, they never do that.

A World Gone Social

Learn how companies must adapt to survive.

Marketers- Stop multi-tasking social media

Janet Fouts

We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. Rather, you’re serial tasking and shifting your attention from one task to the other.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more! The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. Tools.

8 strategies for Pinterest for business

Janet Fouts

Pinterest has become a running joke to many. Still, the traffic reported coming from this site cannot be ignored, and  the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. 1. It’s not about you. You don’t need to be blatant about what you offer your customers. Be subtle. Best example? Oreck on Pinterest. Everybody loves a story.

10 Commandments for Twitter

Janet Fouts

Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. guess that’s why my Twitter etiquette post is so popular. While the title of this post is somewhat tongue-in cheek, I really wanted to simplify the best practices for Twitter to their most basic form. Here’s another  Haiku Deck,   Social Media 101  and another on Social Media for Sales.

How to Participate in a Tweet Chat

Janet Fouts

Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter. The chats are at a specific time and often repeat weekly or bi-weekly or are only at announced times. This post is to give you a quick overview on how to join a tweet chat. How to listen.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How social media is like spaghetti sauce

Janet Fouts

I watched this TED talk with Malcolm Gladwell the other day. In it he talks about research that was done by psychophysicist Howard Moscowitz , specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce. As marketers we are often focused on the end goal, to make our product appealing to consumers. That’s the wrong approach . Probably not.

Google+ Tips and Tricks

Janet Fouts

This post is meant to be a getting started guide for those of us who got an invite and are now wondering how to use Google+.  If you’re looking for an overview of Google+ check out Part 1 of this post: Google+ and World Domination. Start with your Google Profile. Your profile is going to list your +1′s, posts on Google+ and more soon we don’t know about yet. Account Overview.

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14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you  ”Social Media Influencers” are the  key to social media marketing  but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? combination of all of the above? How do you identify them and what do you do with that information once you think you know who they are? Do they seem to have knowledge in this are?

Why I’m glad I upgraded my LinkedIn Profile

Janet Fouts

Did they also look at my competitors or co-workers? I’ll go look at those profiles and see how we stack up. The timeline feature above displays how many views I’m getting over time and I cross reference that with my own events. Was I speaking at a conference or at a corporate training event? Maybe a blog post or shared item triggered a flurry of views? One weirdness here. Check it out.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

This Is Social, Watch Your Mouth

Janet Fouts

No, this isn’t another diatribe against Justine Sacco , I think she’s had enough. It’s a gentle reminder, dear reader, to watch your mouth in public. little social media etiquette is in order. What happened to Justine Sacco could easily happen to you. While probably sleeping on a long flight to South Africa the world went ballistic all over her. Sacco and it isn’t. Footwear.

Looking into Facebook Audience Insights for Ad Targeting

Janet Fouts

Facebook supplies a free tool called Audience Insights we can use to learn more about our market without wasting money to narrow the field down to a reasonable size. Social Media Tools Facebook Facebook ads

Social Media Efficiency for Nonprofits

Janet Fouts

I talk to nonprofits about various aspects of social media just about every day. By and large people get the value of building community around their cause. They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and  volunteers when compared to more traditional marketing channels. Two things are the biggest issues. 1.

Facebook’s Grand Experiment #Fail or….?

Janet Fouts

First a little backstory on this in case you’ve had your head in the sand for a week or so. research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. Their summary.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Putting Instagram events to work for your business

Janet Fouts

The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Why does Instagram work so well? Because we humans are most inspired by visuals. How to use Instagram to grow your visibility. The win. Comodo . The win.

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

One of the fantastic things about the growth of social media is how it has widened our window on the world. We live in amazing times where we can create deep friendships with people we may never meet face to face, or meet people whom we’ve known through social media networks for the first time face-to-face and it’s as if we’ve lived next door to each other for years. CJ Brasiel.

Grow Your Twitter Following With Chats

Janet Fouts

Oh boy, another “ how to grow your Twitter following ” post! If you came here looking for an easy way to get thousands of followers without lifting a finger, move on. You’re in the wrong place. If you really want to grow a Twitter following that has any value as a network,  there’s no way around it. You’re going to have to work for it. What’s a Twitter Chat?

What is your Reach on Facebook? (Any why you shouldn’t care)

Janet Fouts

A client contacted me this morning, upset because her “reach” seems to be  seriously declining on Facebook. For For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Here’s how Facebook defines reach. People might see your content through more than one of these channels. How bogus is that?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How to get your content shared on Google+

Janet Fouts

Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and  with millions of users your message can be left largely unheard unless you have created circles who care about what you have to say and will share it with their own circles and help you get the word out. So how can you measure how effective your Google+ engagement is? Ripples. Big deal!

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CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

By Frank Strong. His sleeves were rolled up. His tie was loose. He swore.  It was all public. It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. Armed with $9.8 million in new venture funding , Dollar Shave Club CEO Mike Dubin spent some of that money on a YouTube video that cast him in the leading role.

Social Media Crisis Management -Infographic

Janet Fouts

Hopefully you’re reading this before you need it. Life is so much easier when you’re prepared isn’t it? This post is intended to help you see a crisis coming and have the tools in place to assist. Monitor first, last and always. well informed team can react before things get out of hand. Set up monitoring tools for reputation management. The more the better in this case.

Want More Earned Media? Start with Generosity

Janet Fouts

Let’s start wth the basics here. What is earned media? Earned media is media (or content) you don’t own and did not pay for. Typical examples might be a blog post about your brand or product or a Tweet about how awesome your customer service is. Earned media is free, out of the goodness of […]. mindful social Social Media Tips and Tricks

What Makes a Business Social?

Janet Fouts

A social business could be most simply defined as a business which engages with it’s customer base socially. It used to be all businesses were social. You made friends in the neighborhood and responded to their interests or you failed. Today we may think it has to mean they use social media, but there’s more to it than that. You don’t actually need social media (gasp) to do that.

How can using social media as an employee help my company?

Janet Fouts

Let’s say you’re not looking for a job. You’re happy in your company, so why build a personal brand through social media? Why expand your Linkedin profile beyond an out-dated online resume? Here are just a few reasons building your personal brand can support the goals of your company in any industry. Professional development and networking with peers. Make your company look good.

Social Media for the Busy Sales Person

Janet Fouts

I’ve gotten quite a bit of great feedback on my last post, the 5 traits of the social sales person. The post really seems to have struck a nerve with a lot of people, even though it barely touches the surface of how sales people can use social media to get more business. Of course that’s a lot of the feedback I got. It’s not deep enough. Here’s a link to  register now.

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5 Top Social Media Professionals on Google+

Janet Fouts

There’s been a lot of noise about Google+. First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. Personally I’ve got a love/hate relationship with Google+. It’s Twitter on steroids. They are also doing an amazing job of listening to what the network wants and adding new features to suit. Twitter.

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Why I Killed My Facebook Page – Confessions of a Social Media Coach

Janet Fouts

social media coach quitting Facebook? Calm down, I’m not giving up Facebook entirely, just my Facebook business page. Here’s why. When I wrote my first book, “ Social Media Success! ”  in 2009 I dutifully created a Facebook page for the the book, making what I now consider a classic mistake for many authors. Creating a Facebook page for a book can be short-sighted. Frankly I can’t.

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