Sat.Oct 20, 2012 - Fri.Oct 26, 2012

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Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. (Photo credit: Wikipedia). Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. The summit takes place November 1-3 at the Chateau Laurier in Ottawa. The November 1st there are six diverse and interactive pre-conference workshops, and featuring top experts discussing a wide range of topics including career planning, internal and strategic communications, insights o

Wikipedia 400
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How to Adjust to Facebook’s Changes in the EdgeRank Algorithm

Mindjumpers

During the past month, there has been a lot of discussions regarding the change in Facebook EdgeRank algorithm related to brand pages. Since September 20 th , numerous of page owners have written blog posts, articles and comments to express their concern regarding a quite serious decrease in their posts’ reach by up to 50%. In response to an e-mail from EdgeRank Cracker , a Facebook Ad Rep wrote: “We’re continually optimizing News Feed to ensure the most relevant experience for our users.

How To 274
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5 Social Sites That Aren’t Facebook

Waxing UnLyrical

Guest post by Kate Endress. Facebook has been struggling since its IPO in May. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical.

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Is Twitter Trying To Be Like Facebook?

Firebelly

Over the last month or so Twitter has designed its platform to compete with ever changing Facebook. Many have their opinions about the redesign, but it’s the right move for Twitter to allow users to tell their stories more visually. New Twitter Features: Header Image: The new header image on a Twitter profile ressembles Facebook’s cover image.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. (Photo credit: Wikipedia). The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program.

Study 377
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70% Of Users Visit Pinterest For Inspiration On What To Buy

The Realtime Report

Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights. And within these categories, the gap between the two social networks is quite large. Nearly 7 in 10 online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase, compared to only 40% of online consumers who visit Facebook.

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The Best Content Marketer? An Orange Cone

Firebelly

When I played college soccer, my coach, Larry, said something that has stuck with me for the last 25 years: the best defender a forward will ever face is an orange cone. “The orange cone doesn’t actually do anything, but immediately the forward is more likely to make a dribbling mistake, because he’s got to go around the cone.” Larry’s point was that when it comes to defense, the forward is the one under all the pressure.

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Change Management: new tricks for old dogs

Sherrilynne Starkie

IABC Ottawa is holding an excellent event for senior communicators tomorrow all about managing change and now is your chance to book. Whether you are in the midst of workplace change, still picking up the pieces from a recent change, or there’s more change on the horizon, Kellen Greenberg of Systemscope will provide tips on how to successfully manage your organization’s transformation while minimizing the wear and tear on you and your people.

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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? Adobe’s 2012 Global Digital Advertising Update offers three reasons: format changes made in the last three quarters (Facebook Timeline). use of new acquisition and engagement metrics. more effective social marketing by

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It’s Friday Somewhere

Waxing UnLyrical

I saw this Someecard and it made me laugh: Even though it’s not Summer Fridays any more – at least, in this hemisphere – I know exactly how that feels. And, I suspect, so do you. I just got back from Des Moines, Iowa (lovely people!), and next week I’m off on business trip to Joizee. And even better, I’ll be traveling 0n Halloween.

Travel 177
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Claim a Vanity URL for Your Social Media Profiles

yMarketingMatters

A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business. For example, when I set up my new Facebook business page, the randomly assigned number and URL was [link].

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What Michael J. Fox Taught Me About Marketing

Convince & Convert

I like Michael J. Fox. I’m of the vintage that grew up with Alex P. Keaton, Teen Wolf, and Marty McFly. Further, I lost my grandfather to Parkinson’s a few years ago, and Fox’s efforts to raise funds to combat the disease are remarkable. So it was a thrill to see Fox give a keynote presentation Tuesday, when I joined more than 4,000 other marketers at ExactTarget’s smashing Connections conference in Indianapolis.

Marketing 154
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The 5 Elements Of Successful Influencer Marketing Programs

The Realtime Report

The Space Shuttle Discovery lifts off from Kennedy Space Center in 2011. NASA regularly invites influential bloggers to document key events such as this one. Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth.

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Augmented Reality in Games: The Future?

Idaconcpts

If you are familiar with gaming terminology, ‘augmented reality gaming’ is a phrase you might have heard thrown about in the last few years. Augmented reality takes the real world in real-time and enhances it with computer generated features in the form of sound, imagery and video. Pretty cool, right? Well, one of the main ways that augmented reality can be utilized is through video gaming; you can bet your bottom dollar there will be a market for it!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How You Can Help Me Grow a Mo

Ari Herzog

A man dies from prostate cancer every 18.6 minutes. It is the second-leading cause of cancer death in men. This year, in 2012, more than 242,000 men will be diagnosed with prostate cancer and more than 28,000 men will die from it. My great-grandfather had prostate cancer. I lost an uncle to breast cancer. In the next few years, I will undergo a genetic test to detect if I have it.

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5 Ways to Create a Likeable Content Marketing Strategy

Convince & Convert

When considering a content strategy for your business, think about the reasons why people choose to interact with you online in the first place. Guess what? They are the same basic reasons people are interested in what you have to say in the real world. Content strategy is a term that has become popular in web development and user experience disciplines over the last several years, and the job of a content strategist is to plan, curate, and distribute interesting and shareworthy content.

Strategy 153
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Century 21 Targets First-time Home Buyers With Social Gaming

The Realtime Report

Last week, CENTURY 21 became the third major brand (and the first real estate company) integrated into EA’s SimCity Social. Following in the footsteps of Dunkin’ Donuts and Mercedes-Benz, the real-estate brand is embracing social gaming in a big way — with the largest game provider (EA), on the most popular social network (Facebook).

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Connecting Bloggers and Businesses Through Guest Blogging with PostJoint

Kikolani

There are lots of great guest blogging and blogger outreach networks available to bloggers who are looking for fresh content for their sites and businesses who want to connect with bloggers in their industry. The downsides to some of the pre-existing networks include price, difficulty navigating the platform, and (for bloggers) opening the door to lost of unwanted spammy requests by businesses not even relevant to your industry.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. But I always liked the Globetrotters as a kid, so when I saw the team logo at the top I actually thought it was kind of neat. To be fair I do write about PR and I occasionally cover sports and social media, so it’s not completely off base.

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What Michael J. Fox Taught Me About Marketing

Convince & Convert

I like Michael J. Fox. I’m of the vintage that grew up with Alex P. Keaton, Teen Wolf, and Marty McFly. Further, I lost my grandfather to Parkinson’s a few years ago, and Fox’s efforts to raise funds to combat the disease are remarkable. So it was a thrill to see Fox give a keynote presentation Tuesday, when I joined more than 4,000 other marketers at ExactTarget’s smashing Connections conference in Indianapolis.

Marketing 137
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Kmart Halloween Campaign Combines Social Media, Mommy Bloggers, Live Video — and Breaks A World Record

The Realtime Report

To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. The live event was held in the parking lot of a Kmart in Chicago, and featured dancer Monternez “Monty” Rezell (of America’s Got Talent fame) in 150 of Kmart’s 3,000 Halloween costumes – in just six hours and five minutes.

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Why You Need to Care About Tomorrow

Ari Herzog

It’s an issue that must be asked in a culture and society where technology is seemingly on the verge of supplanting the human race. Given the major technological milestones of the last decade people are wondering: What’s next? And what are the social implications? Business implications? Is this new technology being made affordable for all? And perhaps most importantly, will it ultimately help or hurt us?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Show Me The Money – Top 5 Google AdSense Alternatives

Kikolani

This is a guest post by Jacob E. Dawson. As a blogger in a competitive and increasingly saturated market, it can be hard to continually create magnetic content, build a community and increase your skill level. On top of that, earning money through a blog is no longer a shoe-in – it’s an ongoing challenge, and for a lot of bloggers Google’s AdSense is the only life-support system they have for their writing projects.

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Techipedia: Tamar Weinberg

test. test is a post from: Techipedia | Tamar Weinberg. The post test appeared first on Techipedia | Tamar Weinberg.

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Time To Prepare For AuthorRank

Small Business Mavericks

Every now and then Google changes the game so much that search engine marketers have to figure out how to play by the new rules. But this time, they’ve changed the rules so much that it’s taken us a lot longer to figure out the new game plan. But I think I’ve got it figured out. Going forward, you have to work on your author reputation.

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Start Your Community With Role Models, Not Influencers

Social Media Strategery

I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. In it, they highlight some of the ways in which Pinterest defied best practices when they first started – they didn't include any leaderboards, they didn't highlight the most popular pinners, they used an infinite scroll layout instead of pushing for more clicks and pageviews, a

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The Lance Armstrong Effect

Twist Image

Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to be easy to lay low, even if you were a celebrity. But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare.

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Switching to Windows 8? Better Not Get a Fitbit.

Stay N' Alive

I'm currently using the Windows 8 Release Preview, and so far I'm impressed! Thus far I've had very few issues and really love the new interface (formerly named "Metro"). I'm very excited for the final version to be shipped to me by Microsoft. However, there's one thing that consistently hasn't worked for me on Windows 8 - my Fitbit software. Right now when I try the account set up on my Fitbit software installed on Windows 8, it consistently, after I click "login" with my Fitbit account, redire

Software 103
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Content Strategies Anyone Can Use

Small Business Mavericks

When it comes to online content strategies, you don’t have to be a genius or superstar marketer to make them work for you. Anyone can do it. Even you, maverick small business owner. If you need some content marketing strategy ideas, I have some for you. Just tap into these and see which ones will work for your situation. Develop Your Themes – Any content marketing strategy must have a theme.

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An Effective SMO/SMM

Social Media Marketing

'Get more info click to me. Effective On page What the means of SMO Social media optimisation (SMO) refers to the utilization of variety of social media shops and communities to come up with subject matter to extend the attention of a product, complete or event. styles of social media concerned embody RSS feeds, social news and bookmarking sites, moreover as social networking sites, like Twitter, and video and blogging sites.

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The Way We Talk About Business

Twist Image

How do you feel about yourself? If I told you that we were going to evaluate you every quarter to see how you were performing, how would you feel? Some companies do reviews every six months, some do them once a year. Is the expectation that you will always be better reasonable to you? Pushing that further, what if I told you that every quarter you have to be better, be earning more money, be healthier and more?

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