Sat.Mar 03, 2012 - Fri.Mar 09, 2012

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Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. My friend Jay Baer says it betrays small businesses. We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that.

Curation 389
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International Women’s Day 2012 — Are we really equals?

Sherrilynne Starkie

‘M’ asks 007…are we really equals? Until the answer is yes.we must never stop asking. The two-minute short, specially commissioned for International Women’s Day, sees 007 star Daniel Craig undergo a dramatic makeover as he puts himself, quite literally, in a woman’s shoes. Directed by acclaimed ‘Nowhere Boy’ director/conceptual artist Sam Taylor-Wood, scripted by Jane Goldman (‘Kick Ass’) and featuring the voice of Dame Judi Dench reprising

Film 363
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Innovators, Entrepreneurs, and Developers: Use Your Skills In The Fight Against Diabetes!

SocMed Sean

I am a sucker for a challenge…almost to a fault. I just can’t walk away from a good opportunity to wrap my brain around a problem. Just ask anyone who knows me, the easiest way to get me to solve a problem is to say something like “you can’t do that” or “everyone else has tried and no one has figured it out” To me, that’s like throwing down the gauntlet and daring me to find a solution.

Skills 279
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New Facebook Guidelines For Brand’s Timeline

Mindjumpers

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines. Although these guidelines do not explain much about the change in content policy, they clearly throw a lot of light on the new structural changes, especially the cover photo.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. How so, you ask? Let’s start by. A marketer’s journey on Facebook: from engagement to advertising. Facebook has a saying that, “this journey is 1% finished.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum,

Content 375
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(Social Media) Haters Gonna Hate

Firebelly

According to Urban Dictionary , “a hater is a person that develops a strong dislike for another, solely basing their own opinion on personal judgment rather than objective merit. The formation of a hater’s contempt commonly arises from jealously and/or resentment.” At one time or another you will come across these people, offline and online.

More Trending

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How To Gain Value From Social Media Feedback

Mindjumpers

Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. But actually there is a lot of value to gain from it. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent.

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. and Sasha Koren from The New York Times.

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Facebook Timeline For Pages: 5 Must-Reads

Firebelly

Below are 5 must-reads on using Facebook Timeline for Pages that we wouldn’t want you to miss. The Complete Guide To Facebook Timeline Pages. By Brian Honigman Relax! You have plenty of time to get comfortable with the new timeline layout and add content between now and March 30. So here’s a comprehensive guide to all the new features that timeline for pages offers your brand. 14 Ways New Facebook Betrays Small Business.

Facebook 219
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Tech Tip: Defraggle (Or Defragment) That Hard Drive For Better Computer Performance

SocMed Sean

I know it’s not directly related to social media, but I’m amazed by the number of people out there that complain about the slow speed of their computers who have never defragmented their hard drive. As the resident tech guy with my family and friends, they often ask me why their computers run slow and when I ask them the last time they defragmented, the response is generally “What?

Hotels 226
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Seven Elements of Compelling PR and Social Media Storytelling

Webbiquity SMM

I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research and realized that the probability of becoming a best-selling fiction author is on par with the odds of winning the lottery. While being attacked by a shark. And struck by lightning.

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The Serious Goings-On Behind The Social Networking Scene

Waxing UnLyrical

I just got an email from a very smart professional whom I happen to like a lot. We met on someone’s blog, followed each other “home,” and now see each other on social platforms pretty much daily. We share each other’s links, support and tease each other on Twitter, and share brief direct message dialogues every now and again (no, not about you.

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More B2B Marketing on Mad Marketing TV — The After Party

Buzz Marketing for Technology

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. - Buyer personas and the importance of knowing your buyers. - Approaches for creating engaging content. - How writing a book can help generate awareness and build reputation. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million.

B2B 174
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How American Express Used Twitter For Coupon Less Savings

Mindjumpers

Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. American Express has joined the league. The brand is offering its card members a great reason to tweet about promotional offers. On March 6, 2012, the company launched a “Tweet your way to savings” program, where members were encouraged to sync their American Express cards with Twitter and tweet special offer hashtags in exc

Twitter 172
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Change your Facebook Page name

Freelance Social Media

It used to be if your page had more than 100 likes and you wanted to change the name, you were out of luck. Now there is a process for changing your Facebook Page name! Click here>> change your Facebook Page. Has anyone used this process yet? This content from: Freelance Social Media. Change your Facebook Page name. ShareThis.

Facebook 162
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On Pink High Heels, Holi and International Women’s Day

Waxing UnLyrical

There’s something terrible about women when they get together. You probably just did a double-take at my use of the word “terrible.” But you see, “terrible” doesn’t always mean something that’s absolutely ghastly. It can also mean something that causes awe, or is formidably great. Like these pink high heels.

Energy 175
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4 Low Cost Online Marketing Strategies For 2012

Small Business Mavericks

If your business has an online presence then you are now in a very competitive market. Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities. You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention.

Cost 173
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The Problem with Blending Organic Results with Social Information

Direct Marketing Observations

Hey Google, you know me, but do you really know me? I know, I know, you have all that customer data and you’ve just changed, refined your privacy policy so I know you really know me but… we’ve known each other for at least 10 years and we’ve grown on each other but…I have a beef. Just because I have people in my Google Plus Circles doesn’t mean that what they “might know” or talk about is necessarily the search result information that I was looki

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Time Management: 5 Tips You Need To Know

Kikolani

This is a guest post by Eric Siu. There’s one constant in life that is common to all of us: decreasing time. Some of the most popular entrepreneurs have stated that one of their biggest daily struggles is not having enough time to finish projects. There isn’t ever enough time to go around so the only thing we can do about it is optimize our time to the best of our ability.

Tips 167
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Toon Time: Only in Texas

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Company 175
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An Interview with Founder of ShopLAStyle.com

Idaconcpts

Back on 3/1/12, I wrote a post on how ShopLAStyle.com was managing an attack from a malicious hacker. It turns out that this was an attack from a spammer. Here is an interview with Cynthia, the founder of ShopLAStyle.com , who will talk about her company, what happened on that day, how social media helped her to handle to inform people who received the spammy email, and what she has learned from this experience. 1) Could you tell me more about your company?

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Are You a Corporate Rebel?

Social Media Strategery

One of my new favorite sites is www.rebelsatwork.com/. Started by Lois Kelly and retired deputy director of intelligence for the CIA, Carmen Medina , the site is meant to give corporate rebels a platform to share their stories and ideas and help more corporations and big organizations succeed because of (not in spite of) their rebels. What's a corporate rebel you ask?

Policies 132
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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It’s Not Just Pinterest RE: Copyright & Legal Issues

Kikolani

Because Pinterest is the hot topic of social media, it has come under a lot of scrutiny. First about the use of affiliate links, and now about copyright issues in relation to items saved (or “pinned”) by users. Essentially, people are freaking out and removing their Pinterest content because they fear the legal repercussions. But is Pinterest the first to do this?

Issues 161
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Focus on Outcomes and Integration: Heather Whaling on #measurePR

Waxing UnLyrical

You know how we typically moan and groan about Mondays? “Oh, it’s Monday.” “Just another manic Monday.” We set up the start of our week (at least, it is for those of us who follow the Gregorian calendar ) for apprehension and drudgery. Poor Monday. Over the last several months, though, Monday has taken on a new meaning for me.

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How to change your Facebook Page name

Freelance Social Media

'It used to be if your page had more than 100 likes and you wanted to change the name, you were out of luck. Now there is a process for changing your Facebook Page name! Click here>> change your Facebook Page. Has anyone used this process yet? This content from: Freelance Social Media. How to change your Facebook Page name. ShareThis.

Facebook 106
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Credit Cards and Social Media: Failures

Ari Herzog

This is the second part of a guest blog post by Michael Dolen. Last week I shared 3 ways the credit card industry succeeds in social media. But what are some areas which could use improvement? Here are not-so-great moves in the credit card space… Most Counterproductive = Kohls. Jeff Bullas has a list of what he considers to be the top 10 Facebook campaigns and gives Kohl’s the number one spot.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?).

Company 119
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Do You Understand The Basics Of Server Side SEO

Small Business Mavericks

We often talk about on-page SEO and off-page SEO, but rarely do you hear much spoken about server side SEO. Server side refers to the servers that your website sits on, much of which is controlled by your web hosting company. Shared servers (where you share a server with other web sites) are more affected than those with dedicated servers, however, they too do need an understanding of the basics of server side SEO.

SEO 110
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How to change your Facebook Page name

Freelance Social Media

'It used to be if your page had more than 100 likes and you wanted to change the name, you were out of luck. Now there is a process for changing your Facebook Page name! Click here>> change your Facebook Page. Has anyone used this process yet? This content from: Freelance Social Media. How to change your Facebook Page name. ShareThis.

Facebook 100
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Introducing Andy Quayle: IT Professional

Ari Herzog

Andy Quayle is the founder and CEO of Tubu Internet Solutions , the company where I registered this domain and host this blog. (And, yes, that is an affiliate link to reimburse me for a cup of tea.) But Andy is a man of many tech pursuits, including being a police dispatcher and once running a podcamp. I’m pleased to interview Andy, tweeting as @techburgh, as Monday Muse #5.

Hosting 102
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A Bunch of Littles Can Make a Big Difference-KONY 2012

Direct Marketing Observations

Just watch the video…and then jump on over to Invisible Children.

Video 138