Almost Savvy
JUNE 23, 2011
So, there I was. Listening in on an fascinating conversation online with one of the business world’s most well known thought-leaders, some of his most famous books on the shelf above my desk as I soaked in his words coming through the speakers of my computer. His wisdom and perspective on the importance of respecting and empowering one’s employees and customers were inspiring.
Mindjumpers
JUNE 21, 2011
Tweet Foursquare has just announced on their blog that they have reached 10 million users, thus being the first location-based social network to do so. For Foursquare, it’s a major milestone to have 10 million users. It shows that the service for sure has gained a foothold, not only among early adopters but also among the general public. To celebrate this milestone, Foursquare has created an animated infographic that shows a world map with the spread of users.
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Waxing UnLyrical
JUNE 23, 2011
This is part of the Blogging for Grasshoppers series. I thought it had been a while since I’d done a BfG post, but I breathed a sigh of relief when I realized that, in fact, I had… even if it was a redux. Better than nothing, right? Image: Craig Walkowicz via Flickr, CC 2.0. Here are some more cool plugins for you to try out on your WordPress blog.
Akamai Marketing
JUNE 22, 2011
Let’s say you have a new product. It’s brilliance. Sheer brilliance. You begin to build and allow your imagination to take you to that World-Wide Cruise you’ve always dreamed of.
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Webbiquity SMM
JUNE 20, 2011
Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s why posts like 20 Ways to Generate ROI from a Corporate Blog have to be written to help people who are “doing everything right&# but still not seein
Mindjumpers
JUNE 22, 2011
Tweet Having recently written about how you as a marketer can obtain a higher click rate on your Facebook ads , I thought that it could be interesting to reflect on how it’s possible to get your Facebook Page more noticed as well. Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page.
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Firebelly
JUNE 23, 2011
Have you heard these before “let’s make a lot of money and then do something for the community&# or “if we get the right branding, we’ll get some great customers. &# I’m sure you’ve heard some variation of these. Or hinging success on some new marketing strategy – if we do the right seo, or the right social, or the right video.
Jason Yormark
JUNE 21, 2011
Certainly the highlight of my Toronto trip last week was getting the opportunity to appear on the tech show Webnation that is part of the CP24 network which is a Canadian news channel. The show is hosted by Amber Mac who was also the keynote speaker at SES Toronto. Often times television personalities and book authors can be a bit pretentious, but I found Amber to be really down to earth and a pleasure to work with on the segment.
Mindjumpers
JUNE 20, 2011
Tweet Using Facebook ads and not thinking that they gain enough attention, you might consider using a picture or changing the one that you have already made use of. We all know that pictures are eye-catching and especially if it’s an image that stands out from the crowd. And on Facebook, the right pictures can bring an increase in clicks while decreasing your overall advertising cost.
Direct Marketing Observations
JUNE 23, 2011
Every one likes to be in control. Including corporate America, and yet that is their greatest fear with social media. Loss of control. They fear the digitally enabled employee- The digital native. They fear the new found empowerment of an existing employee and the new hires that have expectations around the company being truly social and digital. What we are slowly starting to see, is an underlying assumption that access to social networks is a right and not a privilege; and as we hurl into a ne
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Waxing UnLyrical
JUNE 18, 2011
There are three things happening this weekend that make me a tad ruminative (and yes, that is a word, look it up ). My friend Priya Ramesh is getting married tonight. It is my maternal grandmother’s birth anniversary (that’s me with my grandma’s best friend). And tomorrow is Father’s Day. On the face of it, these three things don’t have anything in common.
The Social Media Incubator
JUNE 22, 2011
“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’ I can’t tell you how many times I’ve heard a business owner express this, hoping that I’ll agree with him or her “, said Social Media Strategist Caroline Melberg. “ The fact of the matter is, there are very few businesses that social media won’t work for.
Mindjumpers
JUNE 23, 2011
Tweet Being an administrator on several Facebook pages, both our own projects as well as client’s projects, I experience the same thing over and over again: the page starts ‘Liking’ its own status updates. Usually this is because there are several admins added to the page – sometimes more than 10 people because everyone involved in the project is added as admin to get a piece of the action.
Firebelly
JUNE 24, 2011
Let’s chat about branding, specifically one trend I’ve been watching lately. “Consistent&# and “logo&# are often words applied together in branding, as in a logo should never deviate from the set colors and shapes that it was designed around. After all, many of the reasons a logo is designed is to bring recognizable consistency to a brand.
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Waxing UnLyrical
JUNE 20, 2011
What, no Twitter? A few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter. It seemed baffling, and Ray did an excellent job of identifying the benefits of having an official Twitter presence. It made me think about the largest company in the UK without a Twitter account.
Ari Herzog
JUNE 23, 2011
This Feature Friday article is written by Tammi Kibler. The recent addition of LinkedIn to the mix of social media considered when calculating a Klout score has left many wondering about Klout, how to raise your score, and whether it matters after all. Have you heard of Klout ? Do you know your score? As more and more marketing professionals look for ways to measure and manipulate influence online, Klout is emerging as a force too big to be ignored.
Mindjumpers
JUNE 24, 2011
Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. And for many, it seems as the logical next step. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog. It takes time and effort both maintaining a Facebook page, a Twitter profile and then also a blog, and is it all worth it?
Firebelly
JUNE 20, 2011
Below are 5 social media must-reads that we wouldn’t want you to miss. How to Create a 5 Step Facebook Marketing Strategy for Your Blog. By Jeff Bullas Bloggers are starting to wake up to the fact that a Facebook page is now a necessity for marketing their brand and spreading their ideas to a global audience. 4 Keys to Turning Negative Commenters Into Brand Advocates.
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Waxing UnLyrical
JUNE 21, 2011
Guest post by Kirsten Wright. [Ed: Kirsten Wright had a strong reaction to my recent post on MycroBurst. Since I respect her opinion, I invited her to guest post on WUL as to why she doesn't think crowdsourcing is the way to go. Here you have it.]. To start, what is spec work? Traditional spec work. This is usually done by new designers to get themselves experience and using “free” to outbid any other designers.
Small Business Mavericks
JUNE 24, 2011
Yesterday we discussed the difference between effective and ineffective social media marketing. There are a lot of companies trying to do it, but doing it poorly. And many of them are top advertisers. While big brands are going online to advertise their products, they are also approaching social media and new marketing tools with the same old mindset.
Firebelly
JUNE 22, 2011
Music-lovers have been Shazaming songs they can’t quite identify for years now. I know my life is a little less stressful now that I don’t have to agonize over why I can’t name that tune. But what if holding up your phone to a speaker not only provided you that song name you couldn’t quite place but also unlocked exclusive video content and song downloads?
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Waxing UnLyrical
JUNE 24, 2011
Guest post by Adam Weitz. [Ed: Apart from Kirsten Wright , Adam also responded on Twitter to my original MycroBurst post. Here is his guest post.]. “Oh, crap.&#. Those words jumped out of my mouth when I learned what crowdsourcing was. Despite being relatively unknown at the time, I knew this trend was going to pose a threat to businesses like mine.
Small Business Mavericks
JUNE 23, 2011
WebProNews has a very thoughtful article about corporate brands trying to use social media and failing to engage. The article asks if these companies are “antisocial.&#. It’s a question worth asking and I think in many cases, they are. But I prefer to use the word “contrasocial&# to describe the way these companies operate in the social media environment.
Social Media Marketing
JUNE 21, 2011
Last July , I covered the work of Global Web Index , which offered a quick glimpse of data for global social network usage, which they called Global Web Index LITE. Today, they shared their latest work with me - an infographic. The Global Map of Social Networking 2011 shows the size of active social networkers for each regional market and then segments them into three behavior types: messagers and mailers, joiners and creators of groups, and content sharers.
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Waxing UnLyrical
JUNE 22, 2011
I was all tapped out yesterday. Monday was a hectic day, yesterday we had a really energetic #measurePR Twitter chat with Megan Berry of Klout (can’t wait for that recap, can you?), I had 16 papers to grade, my husband’s birthday is coming up, followed a week later by our wedding anniversary… so much going on, to do/plan/prepare for… aargh!
Small Business Mavericks
JUNE 18, 2011
2K Games hired a PR firm to seek out reviews of its new game Duke Nukem Forever. The reviews weren’t so good so the PR firm representative tweeted his frustration. He lost his job too. James Redner isn’t the first person ever to be disappointed with a negative review. He won’t be the last. And he wasn’t the first to challenge reviewers publicly over them, nor will he be the last.
Bill Hartzer
JUNE 21, 2011
Domainers, those who buy and sell domain names for a living, are not all evil. There are plenty of domainers that are smart business people, and then there are those who have a heart–like Bob Olea, who recently bought the domain name JeffBezos.com at an aftermarket domain auction and returned it to its rightful owner: Jeff Bezos of Amazon.com.
Waxing UnLyrical
JUNE 19, 2011
Admit it, you knew it was coming. With today being Father’s Day, of course I had to do an FD roundup! (That’s my dad & me, Christmas 1999). 1. Fun Friday: Top TV dads , by Joey Strawn. Why: self-explanatory. And I loved Cliff Huxtable. 2. 11 great last minute geeky Father’s Day gifts , by Matt Burns for CrunchGear. Why: what are you waiting for?
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