Fri.Dec 09, 2016

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Gin and Topics: A Video that Will Shock Your Core

Spin Sucks

On this week's Gin and Topics, we have a couple of holiday videos, a precocious toddler, and one video that will completely shock your core. Gini Dietrich will cheer you up, make you sad, and cheer you up again. The post Gin and Topics: A Video that Will Shock Your Core appeared first on Spin Sucks.

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[Cool Infographic Friday] 19 Technologies Gen Z Wouldn’t Recognize

SocialFish

Funny and true – except for vinyl, at least in my house. photo credit ). Cool Infographic Friday

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The Spin Sucks Inquisition: Julia Carcamo

Spin Sucks

On this week's Spin Sucks Inquisition, we host Julia Carcamo, who spends her days in casino marketing, a narrow niche that she rules. You will really enjoy getting to know her. The post The Spin Sucks Inquisition: Julia Carcamo appeared first on Spin Sucks. FollowFriday follow Social Media casino journal casino marketing j carcamo associates king cake modern blogging masterclass

Facebook Testing Snapchat Discover-Like Facebook Live Navigation Bar

SocialTimes Facebook

Facebook appears to be testing a Snapchat Discover -like navigation bar for Facebook Live  videos. Jenni Ryall of Mashable  discovered the new navigation bar and shared the screenshot below, reporting that she was able to access the feature by clicking on a play button icon in Facebook’s flagship application, to the right of the News Feed  button. Readers: Have any of you seen anything similar?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Clay Shirky Is Back (And He's Taking On China)

Twist Image

What do you really know about China, smartphones, business and how it impacts the world? There are only a handful of truly original, influential and innovative modern thinkers when it comes to business, media and technology. If there were a Mount Rushmore of thinkers like this, there is no doubt that Clay Shirky would be on this list. Well, it has been a long six (almost seven!) it's not the stork.

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How Team Sprout Uses Message Approval to Onboard New Hires

Sprout Social

Onboarding can present challenges, especially when a new team member isn’t quite as familiar with a brand’s existing voice and tone. At Sprout, when a new social media specialist is given permission to publish content onto Sprout’s social channels, it’s crucial that they use language that matches our style. Once submitted for review, myself or our VP of Marketing approves or rejects the message.

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The Weekly Digital Marketing Round-Up

Simply Measured

Bet you’ve heard this one before: The digital marketing world is evolving quickly. To remain competitive, we must understand the entire ecosystem, not just the topics specific to our jobs and responsibilities. We’ve got you. Here’s the latest, for the week of December 2-9. 1. Facebook Is Correcting More Metrics. Source: TechCrunch. Snapchat Live Stories Viewership Cools; So Do Ad Buys.

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#SproutChat Recap: Multimedia Management

Sprout Social

Marketers know that multimedia has the power to exponentially increase a brand’s social footprint. But with multiple content stakeholders and workflows, how do social media marketers efficiently maintain a repository of cohesive, visual assets? During this week’s #SproutChat , we discussed organizing content in order to ensure a seamless digital publishing strategy. Opt for Unique Images as Much as Possible. Depending on your bandwidth and internal team structure, creating custom graphics or sourcing new photos for every social post can be challenging. SproutSocial A3. SproutChat.

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A World Gone Social

Learn how companies must adapt to survive.

The End Of Advertising (Easy There)

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Say this with me. all together now: "advertising is here to stay.". You may not like to say that. It's a fact. Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content marketers). Advertising is changing. Why this rant? Why this rant again? Why this rant again now? Recently, there has been a lot of editorializing that the content marketing industry is booming, and that - eventually - it will lead to the hollowing out of advertising. Content marketing will replace advertising? This is not happening. hate advertising. Inform. .

4 Top Social Media Promotions of 2016

Ignite Social Media

Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. Cheetos Museum – Halloween Edition Sweepstakes. Cheetos took that thought (that maybe not everyone has had) and turned it into a contest. Genius.

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The Role Of A Marketer (Yesterday And Tomorrow)

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Marketing professionals don't have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I think we all know what this means: adding in more responsibilities with a lack of time and resources to make it happen. Marketing is not alone. All businesses (and all functions within the brand) are feeling this pressure. Here's what marketers have done and need to become: From Brand Ambassador to Business Driver. From shaping the brand to building growth strategies. From advertising expenses to profit center. From adding value to impacting revenue. How's your focus?

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