June, 2010

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Earthquake: Canadians Turn to Social Media Instead of Diving for Cover

Dave Fleet

Yesterday afternoon at 1:41pm EDT, a 5.0 magnitude earthquake shook Quebec and Ontario and it looks like people ran to Twitter instead of diving for cover. Once again, social media beat traditional media to the punch (as if this is news nowadays), although mainstream outlets were quick to report the news shortly thereafter. We did a little research on social media activity regarding the earthquake using Radian6.

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5 Ways to Battle Social Media Stump

Harp Interactive

With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. The problem happens when these expectant businesses look around and say, “Now what?

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TODAY: The UN International Day Against Torture

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Big Mashable Social Media Meetup in Antwerp Choosing a blogging service: Blogger, Tumblr or Wordpress » TODAY: The UN International Day Against Torture Posted by Jonas Klit Nielsen Jun 26th, 2010 Tweet An important date The United Nations has designated 26 th June as the International Day Against Torture to emphasize the importance of the right to personal dignity and security of all individuals around the w

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Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. Many marketers focus their efforts on the customer acquisition angle which has the benefit of measurability and thus the accountability for ROI.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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An Overhaul to LinkedIn Groups | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking An Overhaul to LinkedIn Groups Written on June 22, 2010 by Justin Levy in linkedin , social media , social networks , video 28 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

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How Young is Too Young?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging > How Young is Too Young? How Young is Too Young? by Tamar Weinberg on June 10, 2010 Share I started blogging at age 20. Glen , too, got an early start. Today, there are young bloggers who have their own websites and blogs. Some even boast high rankings and good sized communities.

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Social Media Does Not Exist

Adam Cohen

The greatest trick the Devil ever pulled was convincing the world he didn’t exist. – The Usual Suspects (1995). I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Everything You Need To Know About Social Media

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua. The 42 pages long Social Media Playbook contains information and best practices on blogs, Facebook, Twitter, Linkedin, YouTube, Wikipedia, Delicious, Flickr

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My Foursquare Rep Noticed Some Unusual Activity on My Account

Socialized

What if Foursquare ran its customer service like CitiBank Visa…? @4sqpimp : I got a call today from Brad, my Foursquare rep. I was really surprised. Since when does a location-based service company call its customers? Brad : I identified some unusual activity on @4sqpimp ’s account. Sometimes these kinds of transactions are perfectly normal. Other times they signal a potential problem with the account. @4sqpimp : Brad asked me about my recent check-ins.

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What Drives You? | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking What Drives You? Written on June 27, 2010 by Justin Levy in hustle , personal 19 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Personal , Social Media > 6 Things Parenthood Taught Me About Social Media Marketing 6 Things Parenthood Taught Me About Social Media Marketing by Tamar Weinberg on June 3, 2010 Share Just last year, I became a mother for the first time.

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Mobile Commerce On The Rise… Fast

Dave Fleet

Electronics marketplace Retrevo this week released a new study suggesting that mobile shoppers have doubled since February. According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone. While this isn’t a surprising trend, the fact that mobile commerce is growing so quickly is somewhat surprising.

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How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). A situation that would require disclosing my (or my agency’s) role in working with a client who wishes to keep the work and our relationship secret.

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Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. I found it interesting that my score came in as ENTJ. For those of you who aren’t aware of the Myers Briggs test it asks you a bunch of questions from multiple angles to rate you on 4 basic scales: your Favorite World (Introvert/Extrovert), Information (Sensing/Institution), Decisions (Thinking/Feeling) and Structure (Judging or Perceiving).

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Five Things Jesus Looks for in a Blog Post

Socialized

Now that I have your attention, this isn’t really about Jesus, but he factors in. I was chatting with a friend about the motivations behind the sensationalistic and predictable headlines bloggers use to attract attention. The simplest explanation is that the system is gamed. People write what they write to draw readers, because they participate in affiliate advertising and get paid for clicks, because they are attention whores who get personal validation and an adrenaline rush from increasing bl

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Inside Larry & Sergey's Brain [Book Review]

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Inside Larry & Sergey’s Brain [Book Review] Written on June 30, 2010 by Justin Levy in books , google , reviews , video 0 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

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Improve Organizational Efficiency via Social Media-Part I

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Choosing a blogging service: Blogger, Tumblr or Wordpress Improve Organizational Efficiency via Social Media-Part II » Improve Organizational Efficiency via Social Media-Part I Posted by Steffen Skovhede Jun 29th, 2010 Tweet As a continuation of one of our previous blog posts about the social media platform Hoist, I would now like to address how the organizational adaptation of working socially positively in

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Why I’m Writing This On An iPad

Dave Fleet

When the iPad came out I was vehemently against the idea of getting one, for several reasons: No multitasking. No flash video. No USB. I railed against the device online, I said similar things on the Social Mediators show and I argued against getting one privately. How things change. I’m writing this post on my shiny new iPad, while sitting on a plane to Montreal.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Billboard Yourself

Adam Cohen

Spotted this excellent example of fusing digital, personalization, offline, online, social media and music. Spot on for Billboard magazine. I get inspired by the fusion across creative concepts like this. (RSS feed readers please click through to see the video). Billboard Magazine video instalation from Marcos Kotlhar on Vimeo. Related Posts. Social Media Chat Tuesday, July 21st (1).

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B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. The big eye opener for me was – B2B marketers are always tasked with getting net new customers when in reality their existing customer base is their most important source of revenue and referrals.

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5 Awful Website User Experiences | jasonyormark.com

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Web Design / 5 Awful Website User Experiences | Subcribe via RSS 5 Awful Website User Experiences June 22nd, 2010 Posted in Web Design Tweet Share One of the most frustrating things I experience on a regular basis is bad website UI. The worst thing about it is that most times, websites do them on purpose to increase click-throughs or drive traffic to their websites. 1.

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Enabling Your Abilities

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Enabling Your Abilities Written on June 29, 2010 by Justin Levy in content strategy , preparation , technology , video 4 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Improve Organizational Efficiency via Social Media-Part II

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Improve Organizational Efficiency via Social Media-Part I Defining a Strategy To Use Content In B2B Marketing » Improve Organizational Efficiency via Social Media-Part II Posted by Steffen Skovhede Jun 30th, 2010 Tweet In relation to my blog post ‘ Improve Organizational Efficiency via Social Media, Part 1 ’ where I addressed how Mindjumpers, as an organization, seem to have great benefit from working social

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. The purists who insisted that the conversation alone was and end, rather than a means, are diminishing in volume and a more rational, approach is emerging balancing the revolutionary aspects of social media with those that are simply evolutionary from existing business practices.

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The Value Myth of Social Media

Direct Marketing Observations

I was reading the post 7 social media truths you can ignore this morning when I was struck by one of the last things mentioned in the post which said, Provide Value. As soon as I saw that, I had to get this thought out. Scene 1. You’ve been dating your significant other for a few months now and have decided to end it. Why? They’re not bringing enough value to the relationship.

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OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda

Buzz Marketing for Technology

By now I am sure you have heard of the movie Bucket List. In real life we all have one and some bucket lists may be longer than others. On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for sailing. So naturally sailing in a race from Newport RI to Bermuda is on my list. So this year I decided to join in one of the world’s classic ocean race.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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5 Awful Website User Experiences

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Web Design / 5 Awful Website User Experiences | Subcribe via RSS 5 Awful Website User Experiences June 22nd, 2010 Posted in Web Design Tweet Share One of the most frustrating things I experience on a regular basis is bad website UI. The worst thing about it is that most times, websites do them on purpose to increase click-throughs or drive traffic to their websites. 1.

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Slaying the Inbox

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Slaying the Inbox Written on June 28, 2010 by Justin Levy in email , productivity , video 9 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

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Choosing a blogging service: Blogger, Tumblr or Wordpress

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « TODAY: The UN International Day Against Torture Improve Organizational Efficiency via Social Media-Part I » Choosing a blogging service: Blogger, Tumblr or Wordpress Posted by Anne Herngaard Jun 28th, 2010 Tweet I have previously written about the advantages of running a company blog and some of the strategic considerations to make to get you on the right track.

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Book Review: Engage!

Dave Fleet

When I put together my reading list for 2010, I included Putting the Public Back in Public Relations by the prolific Brian Solis as one of my 2010 “must reads.&# Surprisingly, though, it turned out not to be the first of his books I read this year. The good folks over at Wiley sent me a review copy of his latest book, Engage! , which I’ve just finished reading.

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To Thine Own Audience Be True

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » To Thine Own Audience Be True To Thine Own Audience Be True Written on June 9, 2010 by Josh Peters in Social Media 2 Comments - Leave a comment! Part of the fun of being a communication professional today is the variety of platforms available to share information.

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