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12 Advanced Google Tricks

SocialFish

Came across this awesome article by Larry Kim. One to bookmark! Implementation Industry Insider

The Complete Guide to Facebook Marketing

Sprout Social

With 1.79 billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Figure out your content strategy. Determine your engagement strategy. Note and move on.

Introducing an Awesome New Podcast About Workplace Culture

SocialFish

So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. Here’s a list of the episodes so far.  If you enjoy these, please share,   subscribe over on Podbean  or subscribe  in iTunes  by clicking that link or searching for The Culture Chat! Thank you! Culture Change and the New CEO.

The Big Question: Your 2017 Professional Development Goals

Spin Sucks

The inaugural The Big Question from Spin Sucks is here. We asked your professional development goals for 2017 and here are the responses. The post The Big Question: Your 2017 Professional Development Goals appeared first on Spin Sucks. Related Stories Thank You…and Happy Holidays from Spin Sucks! Introducing The Big Question and Monthly Fireside Chats Gin and Topics: The Last Episode of 2016.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Complete Guide to Social Media for Restaurants & Bars

Sprout Social

With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of content on Instagram. It’s very likely that your customers are posting with or without your interaction. When 88% of people are influenced by reviews and online comments, having an intentional digital strategy is important to your restaurant or bar.

Edited Facebook Posts No Longer Labeled as Edited?

SocialTimes Facebook

Facebook appears to have quietly removed the “Edited” label on posts that were edited. The social network began testing the ability for users to edit posts in June 2013 , officially rolling out the feature on Android in October of that year  and iOS the next month. The functionality began rolling out to pages in February 2014. Readers: What are your thoughts on this change?

Crawl with Analytics Before Running with Artificial Intelligence

Meltwater

As we head into 2017, artificial intelligence (AI) is an emerging technology trend that is… Read More.

Hot Association Social Media Jobs This Week – January 13

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,  marketing ,  communications ,  PR ,  advocacy , and  digital. The Social Media Associate champions the creation and execution of communal online programs to increase SGIA’s engagement, visibility and activity. photo credit ). Jobs Jobs Jobs

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Things I Wish I Knew Before I Started a PR Business

Spin Sucks

Thinking of launching your own business? One thing is for sure: It's not going to be easy. Maris Callahan shares some of the mistakes she made along the way since launching her PR business. The post Things I Wish I Knew Before I Started a PR Business appeared first on Spin Sucks.

Twitter Dashboard to Shutter Feb. 3

SocialTimes Twitter

Twitter is pulling the plug on Twitter Dashboard , the iOS and desktop application it launched last June to help businesses better connect with users. The social network announced in a series of tweets (embedded below) that Dashboard will be shuttered Feb. 3, adding that it hopes to incorporate some of the app’s features elsewhere within its ecosystem. Readers: Did any of you use Twitter Dashboard?

Content Marketers, what are your new years goals?

Janet Fouts

I know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe? Yeah, I get it, but if you just pick one of these to focus on it’s a start toward a better content plan for 2017. My favorites  include: Focusing on people, not channels. Actually writing down your […]. Corporate Social Media social business Content Marketing

Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

SocialTimes Facebook

Facebook extended the targeting capabilities of its dynamic ads  to users’ web activity. Director of product marketing Maz Sharafi spoke with Lauren Johnson  of SocialTimes parent Adweek  about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile applications. What we can now do is say, “Who else is potentially in-market for these products?”. It automates the process of who it can show products to—it takes out a lot of the trial and error and complexity of being able to do this in a manual way.

A World Gone Social

Learn how companies must adapt to survive.

For Leaders: Your Step-by-Step 2017 Analytics Plan

Meltwater

Acing analytics is not optional anymore. Managing by the numbers, more.

The Three Reasons Outsourcing PR Makes Sense

Spin Sucks

There are some things that make sense to keep in-house, while others should be left to the experts. Catherine Park explores three reasons outsourcing PR might be best for your organization. The post The Three Reasons Outsourcing PR Makes Sense appeared first on Spin Sucks.

Make the Most of Twitter: How DMs Can Personalize Your Brand

SocialTimes Twitter

Direct messages have a reputation of being spammy. Plenty of bad automated responses  circulate around social media, and they’re frequently irrelevant to recipients, often only asking people to check out the sender’s profile. I’ve previously explored why DMs outperform emails. The short version: DMs tend to have higher click-through rates than emails, and they increase your touchpoints while giving you a chance to share relevant content with people who have shown an interest in your space. In other words, DMs can help personalize your brand. Making it personal. Customize your message.

#CMAD is coming up soon!!!

SocialFish

REMINDER. Mark your calendars for Community Manager Appreciation Day on Monday January 23! ALL INFO WILL BE AT THE #CMAD hashtag, on communitymanagerappreciationdayd.com  or on the Facebook event page ! Ben Martin, KiKi L’Italien, Maggie McGary, Susan Cato and I have teamed up to manage the event this year, and whooo boy do we have some awesome stuff in the works! photo credit ).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Journalism Project: A Complete Guide

SocialTimes Facebook

Facebook’s efforts to bolster its relationships with media and news organizations and journalists  continued with Wednesday’s introduction of the Facebook Journalism Project. Simo introduced Facebook Journalism Project as follows: Facebook is a new kind of platform, and we want to do our part to enable people to have meaningful conversations, to be informed and to be connected to each other.

Facebook Ad Specs and Image Sizes [Fully Updated for 2017]

Buffer Social

Facebook ads can be an incredible way to reach your target audience. . And as we move into 2017, it’s becoming more and more likely that you’ll have to pay to maximize the impact of your content on Facebook. In the past, we’ve talked about how to get up and running with all the different types of Facebook ads and shared the lessons we learned with our own paid Facebook campaigns. Objectives. Video.

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What Are Your 2017 Content Marketing Goals?

Spin Sucks

What skills are you building to reach your content marketing goals for 2017. Laura Petrolino shares hers and asks you to join the conversation. The post What Are Your 2017 Content Marketing Goals? appeared first on Spin Sucks. Related Stories PR Content Strategy: Let’s Talk Shop! The Spin Sucks 30-Day Communications Challenge A Holiday Gift to Spin Sucks Readers: From Us to You.

How Social Media Has Evolved Over the Past 12 Years

Convince & Convert

Saying that social media has taken the world by storm is like saying that rain is wet or that fire hurts—it’s a bit of an understatement. We live in a world where Facebook alone has over 1.65 billion active monthly users. It’s a phenomenon that affects both casual users and businesses alike. Here’s our roadmap for today: The Worldwide Evolution of Social Media. Why Social Media Is So Essential.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

12 Most Innovative Ways to Create Content That Gets Shared

Peg Fitzpatrick

Your most important online asset is your content. It attracts clients to you and encourages prospects to take action. However, However, creating compelling content that engages your audience and inspires them to share that content with their community can feel elusive. Excited to share this guest post from Rebekah Radice with you. know you’ll love her advice. Analyze your competitors.

WhatsApp Adds GIF Search, Triples Image Sharing Limit

SocialTimes Facebook

WhatsApp  quietly introduced two new features: the ability to search for GIF files and to share more images. Manish Singh  of Mashable  reported on the new features, saying that they are live on iOS and are currently available via WhatsApp beta v2.17.6 for Android, likely meaning an “official” launch soon. Also, users can now share up to 30 images files simultaneously, up from 10.

The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads

Buffer Social

Ninety-one percent of marketers invested in Facebook advertising last year. And it’s easy to understand why when you look at the data: more than  1.18 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day  across Facebook, Messenger, and Instagram. That’s a lot of attention! And So the question becomes …. Let’s jump in. Create ad.

How to Achieve Your PR Goals When the Novelty Wears Off

Spin Sucks

If you want to be successful you know you need to set goals. But when you're caught up in the daily busyness, how do you find the time and energy to put them into practice? Corina Manea shares how to achieve your PR goals in 2017 without burning out. The post How to Achieve Your PR Goals When the Novelty Wears Off appeared first on Spin Sucks.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Your Niche Is A Small Village: Here’s How To Become Well-Known In it by Marketing Yourself

ProBlogger

This is a guest contribution from Victor Idjola. Sometimes, the way many startups become very well-known after a period of oblivion makes it feel like the industries we operate in are actually small villages. And they really are! Have you noticed? It’s not always like that. But it happens many times. Take Buffer , for example. They got 100,000 users in 9 months. Source: Search Engine Watch. first.

Why Celebrating Wendy’s Tweets Is All Wrong

Convince & Convert

The Internet celebrated last week when Wendy’s gave an uncouth Web denizen his comeuppance via a sharp and timely tweet: High Five? But just a week later, the Wendy’s social team spread a white nationalist symbol on Twitter when they off-handedly posted a Pepe the Frog photo in response to a fan request. Turns out, that image has been deemed hate speech by the Anti-Defamation League.

2016’s Top PR Blog Posts

Meltwater

What do our five most popular PR blog posts from 2016 tell us about the… Read More.

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How Brands Can Overcome the Biggest Influencer Marketing Challenges

Simply Measured

You’re familiar with influencer marketing. You already know the benefits it can offer your business. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. . Measuring Your Digital Brand Impact Download. As Denis Waitley said, “Expect the best, plan for the worst, and prepare to be surprised.” Solution. Solution. Engagement.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.