How to Love Facebook Live

To engage with Facebook Live, you're going to need to have a tolerance for testing and learning. But that said, you could make the experience more effective by being mindful of some lessons learned.

Brands have jumped on Facebook Live with a sense of urgency, and for understandable reasons. Facebook is not only the world’s largest social network, it’s also a media monster.

Both businesses and individual brands such as Robert Scoble are capitalizing on Facebook Live in a variety of ways, from showcasing new virtual reality technology to offering a behind-the-scenes tour of new exhibits at the Metropolitan Museum of Art.

Since Facebook Live became more widely available in April, I’m already seeing some big-time successes, but also failures, such as BuzzFeed‘s technology-marred interview with President Barack Obama.

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