Sat.Nov 10, 2012 - Fri.Nov 16, 2012

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IABC Canada: the big shift

Sherrilynne Starkie

Darrell Bricker, CEO for Ipsos Global Public Affairs, opened the IABC Canada Business Communicators Summit in Ottawa last week with his keynote address: The Big Shift: understanding communications in New Canada. Public relations professionals from across the nation learned that Canada, once one of the world’s most consensual countries, is polarizing with the west versus the east, suburban versus urban and immigrants versus old school.

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3 Big Reasons to Convert to Pinterest for Business

Harp Interactive

Pinterest takes the commercial plunge. Up until a week ago, a business couldn’t legitimately have an account on Pinterest (though plenty did/do). In fact, having a business Pinterest account was a technical violation of the service’s rules, which forbade commercial usage. In a welcomed step forward, Pinterest formally announced this week a set of business [.].

How To 292
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Social Media Horror Story With A Happy Ending

Firebelly

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors. Everyone has their travel horror story to share — the obnoxious front desk clerk, flight delays, or whatever form of unexpected aggravation.

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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and adv

Report 216
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Media Strategic Plan Template

Akamai Marketing

Now is the time of year where businesses all over the country are looking forward to the next year and setting goals. You’re social media program should be no different. If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Is it possible to really measure social media and determine ROI?

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept.

AJAX 194

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Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.

Video 183
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2 common-sense mistakes of the TV spending internet CMO!

Atom Thought

1. Not creating a specific and customized landing page for TV Viewers- The excuse of an internet company squandering VC money on TV is- ‘we are expanding reach’. I think that’s half-truth. This implies that TV does expand reach, but reaches out to many people who are not completely ready for the internet experience and.

Company 157
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Introducing @Flextronics to the Social Web

Ari Herzog

You may never see their name on your cellphone, computer, copier, television, or motorcycle, but the electronic parts inside these and other devices are probably stamped with the name Flextronics. Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize.

Radian6 172
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Instagram Web Profiles: 5 Must-Reads

Firebelly

Instagram has begun rolling out web profiles for users. Get the scoop with these 5 must-reads. My own Instagram web profile. As Instagram Debuts Web Profiles, It’s Beginning to Look a Lot Like Facebook. By Mike Isaac Welcome to the new era of Instagram. Brought to you by Facebook. Instagram launched Web profiles on Monday morning, the first true attempt from the photo-sharing service to provide users with a more complete version of user identity accessible through the Web.

Instagram 172
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook Brand Posts Get One-Third of Their Reach Within Just 10 Minutes

The Realtime Report

A Facebook brand post will get one-third of its reach within the first 10 minutes after publication, and will get half of its reach within 30 minutes, according to recently updated data by SocialBakers. An analysis of a select group of brand posts on October 31st looks at how quickly reach drops off following the first ten minutes after publication.

Brands 175
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Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Techipedia: Tamar Weinberg

This is a guest post by Mel Carson. When I was asked by Professor Paul Springer to co-author Pioneers of Digital , I seriously wondered how on earth we’d whittle down our long list of ground-breaking candidates into the final twenty we ended up choosing. He’d drawn up a list of people he felt had made significant contributions and so had I, and they were both very different.

How To 155
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An Ode to Blog Comment Spam

Adam Sherk

Ever notice how the most flattering blog comments are actually the spam comments? This always makes me smile, so I thought I’d share a handful of them here. It would be a shame for so much unbridled positivity to never make its way into the world. There are the simple, straightforward compliments: And it is hard to argue with this: A pat on the back is always nice too: But I like the longer, dare-I-say philosophical comments best: Bringing someone back from the precipice makes all this wor

Comments 146
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The No Hype Guide To Video Marketing on YouTube

Convince & Convert

Let’s get one thing straight, if you want to use video as a way to market your business, you’re going to have to learn about production. This whole idea behind “all you need is a webcam” is pretty much garbage. Don’t believe me, when was the last time you watched someone’s webcam video for extended periods of time? To be fair, it’s sometimes true that a webcam is all you need, but only if you have an engaging video personality.

Video 151
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. The contest created a huge upswing in the brand’s Instagram follower numbers, generated thousands of user photos, and led to increased engagement on Facebook.

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5 Tips to Highlight the Best Content on Your Blog

Kikolani

This is a guest post by David Kendall. Not every post you write on your blog will be a winner, but that doesn’t mean you should stop writing blog posts that aren’t perfect. After all, you won’t find out what’s popular until you post it, and you need to keep your blog updated at all times. So, what’s a blogger to do when your most valuable articles get buried under newer posts?

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Importance of Telephone Eti­quette in Customer Service

Idaconcpts

At idaconcpts.com, we often cite that “Content is King” Why do we insist on that? Because that is what your customer wants. Listening to your customers should be at the top of your list. And one of the best ways to do that is by working the phones. Depending on the size of your business, you may take your own calls or have a calling center, but no matter the size anybody handling your customer calls needs to be aware of good customer etiquette.

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Social Toaster vs Zuberance – 2 Ways to Activate Social Advocates

Convince & Convert

Photo from BigStockPhoto.com. I understand why “influencer outreach” is popular. The opportunity to hitch your brand’s wagon to the plow of a new media celebrity (or demi-celebrity) and have them propagate your message seems like a no-brainer. But, we too often mistake audience for influence, and in the bright light of day these programs can be great at generating impressions, but the results at the downstream behavior level are frequently “hard to determine.” IR

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Social Networking Stats: Sina Weibo Reaches 400 Million Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn.

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Guest Blog Posts On The Rise

Small Business Mavericks

It’s fun when something that I predict will happen occurs. Usually it takes awhile between the prediction and the actual happening, but this time, it happened within a matter of just a couple weeks. When Google announced their Link Disavow tool and Matt Cutts, Google’s web search quality czar, revealed that links from spammy article sites would no longer be a valuable ranking factor, I predicted that there would be a spike in guest blog post offers for those of us with existing blogs

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4 Ways To Spark Your Creativity

Twist Image

Have you ever had a tough lesson in creativity? The book, Spark - How Creativity Works , by Julie Burstein changed a lot of things for me - especially the way I think about creativity. To say that reading Burstein's book was a treat would be an understatement. I had the pleasure of having a one-on-one conversation with Burstein after her TED Talk that took place this past year (you can listen to our conversation here: SPOS #297 - The Hard Work Of Creativity With Julie Burstein ).

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How to Mitigate Social Media Disasters

Convince & Convert

This week on the Social Pros Podcast , Jay Baer and Eric Boggs take over when the scheduled guest has to cancel last minute so she can address a social media crisis in her own company. They discuss crisis management and mitigating disasters in social media with several fascinating case studies. Read on for some of the highlights or listen below for the full podcast.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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IKEA Holiday Catalog Features Online Video, Social Media Integration

The Realtime Report

IKEA just launched their first interactive seasonal catalog, including video clips and integration with the brand’s social media presence on Facebook and Pinterest. The catalog – called “Celebrate Brilliantly” – can be both read and watched on the IKEA website. The effort is geared for the Thanksgiving and Christmas shopping season, and has multiple interactive elements.

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3 Keys To Effective Social Reputation Management

Small Business Mavericks

Online reputation management is as much social as it is anything. That is, you can manage your online reputation using social media websites like Facebook and Twitter. Rich Gorman at Marketing Pilgrim offers three suggestions to help small business owners more effectively use social media for reputation management. Here are his suggestions: Use the right social media platforms.

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Why Email Needs A Facelift

Twist Image

There has got to be something better than email. Email has been around longer than you think (you check out the Wikipedia page for the full run-down here: Wikipedia - Email ), and while some of the email clients have advanced and helped us better sort the wheat from the chaff, the majority of us still feel that email is like one, big, never-ending game of Tetris.

Wikipedia 101
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5 Lessons to Make an Effective Animated Demo

Convince & Convert

Software from TweetReach offers a compelling value proposition: allowing users to figure out precisely how many potential impressions a tweet, brand name, or hashtag has accumulated on Twitter recently. They’ll even show you which Twitter users are spreading a particular message the most. (Note: they now have similar data for Tumblr, which is very handy).

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Judging new media by old media metrics

The Way of the Web

Apparently Youtube has announced it will renew around 40% of the original content channels it funded last year (paying channels up to $5 million). As reported by AllThingsD , the channels not receiving new funding won’t be kicked off Youtube – and why would they with infinite space, and the deal requiring them to pay back the investment via advertising revenue if it hasn’t already been recouped?

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Whose Niche Are You Building?

Small Business Mavericks

To some people, online marketing is a mystery. To the rest of us, success is determined by the niche you choose. So how do you choose a niche that you can build from the ground up into a solid business model? First, start with your passions. What drives you? What interests you? What do you care about? If you don’t care about the topic you will be producing content on, then it doesn’t matter how profitable the niche is.

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How To Podcast - 2012 Edition

Twist Image

There's a renewed interest in podcasting. Maybe a growing interest (depending on who you ask). Personally, I can't think of better time for a business to create valuable audio and video content in a podcasting format. In the past week alone, I've had a handful of requests to better understand how I create the Six Pixels of Separation podcast. I answered this question in detail back in 2008 (you can read about it here: How To Podcast ), but things have changed.

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5 Ways to Use Images to Make Your Posts Irresistible

ProBlogger

This week on #blogchat on Twitter, we discussed the use of images in blog posts, and I thought that some of the advice we covered there might be useful for you too. So here are my top tips for using images in your blog posts. 1. Use an image per post. At Digital Photography School , I include an image at the top of every post. This provides a visual point of interest that draws people to read the post.

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Roughing up the content marketing game

Jeff Esposito

The ads read aloud: “You Want the NFL? Go to the NFL.” You’ve probably heard it a few times on Sunday. While you might think of the NFL’s unique programing or Thursday Night Football games on the NFL Network, it really points to their content marketing machine. The NFL’s website has evolved into a 24/7 news site that entices fans to visit regularly to consume their editorial and video.

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