Sat.May 05, 2012 - Fri.May 11, 2012

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Third Tuesday Ottawa: social media in health care

Sherrilynne Starkie

The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care. Presenter Ann Fuller, CHEO ‘s public relations director and a health care social media pioneer, didn’t disappoint; she offered an almost hour-long presentation so chock full of interesting facts, figures, case studies taking notes was pretty much impossible.

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How To Create Offers On Facebook

Mindjumpers

Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Offers are basically coupons for people to redeem and the platform already began testing this feature last year. Facebook has previously launched Deals, which is a check-in product in relation to Places. Offers are however not location-based, but focus solely on the relation that the customer has with a given business on Facebook.

Facebook 278
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Trending Sources

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Too Much Talk, Not Enough Action!

Jason Yormark

I’ve been often amazed at throughout my jobs how much more importance is put on talking about doing things, versus actually doing them. At one of my previous employer’s, it was incredibly common for many folks to be praised and rewarded not so much for the results they actually delivered, but the way they presented their work. Many a promotions were awarded simply because someone could put together a snazzy powerpoint about how incredible they or their team was.

Team 254
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The Emotion found in Social Data

Buzz Marketing for Technology

Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.

Data 222
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why Gamifying Giving is the New Thing

Waxing UnLyrical

Guest post by Ifdy Perez. Nonprofits are constantly trying to develop dynamic ways to engage their supporters and, more and more, are leveraging social media as the quick-and-easy way to issue a call-to-action and get an immediate response. However, this takes planning a strategy. And for the most dedicated, each Facebook post, or tweet, is a calculated tactic.

Loyalty 211
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Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

Tweet Last week, Facebook finally revealed their much hyped “life saving” feature: the organ donor status. This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. Networking on social initiatives. Socialcitizens.org , part of The Case Foundation , is one of these initiatives that thrives to encourage those involved in social media (be it privately or pr

More Trending

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Facebook is commercializing. Get over it.

Socialized

Facebook recently announced that they are testing a service whereby, for $2, users could highlight their status updates so they stand out from the other updates in the timeline. This has created a fuss among some people who have called this shameless self promotion (a tautology if there ever was one).

Facebook 180
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Facebook Offers: 5 Must-Reads

Firebelly

Here are 5 must-reads on Facebook Offers that we don’t want you to miss. Facebook’s “Offers” News Feed Coupons Launch In Self-Serve Beta For Local U.S. Businesses. By Josh Constine Today any local U.S. business can start using Facebook’s Offers product – free-to-create coupons that businesses can share to the news feed, and that users can bring to brick-and-mortar stores for redemptions.

Facebook 177
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Have You Considered Segmenting Your Social Media Marketing Channels?

The Social Media Incubator

Mention social media marketing and most people think of Facebook and Twitter. Sure, they are the biggest players on the Internet…or are they? It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. There are some businesses that don’t seem to be able to make an impression on either of those sites, yet they find real success connecting with their audience on Pinterest or MySpace.

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Making time for someday

Josh S Peters

Just schedule it. Ever notice how all of those projects you want to get to “someday” just keep piling up? I have a To-Do list on Astrid that has 50+ entries tagged “someday” and until recently that list just kept growing. Last week I started scheduling “someday” time. Just an hour or two chunks at a time, typically during the evening, or on the weekend and to ensure I get them done I remove myself from home-based distractions and go to a coffee shop until the

Project 159
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Build Better [Business] Habits

Techipedia: Tamar Weinberg

This is a guest post from Christopher Wallace. It’s 2 p.m. on a Wednesday and that fully loaded triple-decker sandwich from the nearby deli has you wondering how long you can get away with catching some z’s under your desk, or if that drawing-eyes-on-your-eyelids thing really works. Whether or not you plowed down a big meal or have the mid-week blues, those last few hours of the work day or week can be some of the most unproductive.

How To 159
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Night of the living dead press release

Socialized

Gini Dietrich admonishes PR professionals No One Cares About Your News Release, and goes on to advise against posting press releases (or links) to a company's Facebook page. Posting links to press releases on a company's Facebook page is not only acceptable, it's desirable. The irrelevance and death of the press.

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SEO Analytics – A Drop In Traffic Is Not Always Bad News

Small Business Mavericks

The Panda and Penguin Google updates have certainly spooked a lot of people. The slightest move in website traffic volume is now being blamed on either one (or both) of these updates, and whilst significant drops in traffic are a worrying sign, a closer inspection sometimes shows the opposite to be true. I recently looked a website that had seen a 50% drop in traffic, and that drop coincided with the Google Penguin update.

Analytics 161
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How NOT to Build Links to Your Website: Courtesy of American Express

Bill Hartzer

As a courtesy and value-added service, American Express is building links and doing search engine optimization for many of their small business clients. Through a division called “ American Express Market 3D “, American Express is doing Inbound Link Building, Social Bookmarking, and General Directory Submissions. American Express clients are now reportedly receiving messages via Google Webmaster Tools that Google is detecting “unnatural links” pointing to their website, a

Directory 160
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community? It’s a topic I’ve been pondering more and more lately. Is it about geography, common interests, socio-economic similarities, or similar viewpoints?

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iPhone Apps for the American League Western Division Baseball Fan

Idaconcpts

Major League Baseball’s American League Western Division teams each have only three other teams to contend with in their annual hunt for playoff gold. Some teams have all the luck. It could be the Milwaukee Brewers’ fault for defecting to the National League a while back. Now there are 14 teams total in the AL to the NL’s 16 teams. Everything seems to work out and if the Western Division get’s a pass by only having 4 total teams, then that’s how the baseball cookies crumble.

iPhone 134
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Social Media Efficiency for Nonprofits

Janet Fouts

I talk to nonprofits about various aspects of social media just about every day. By and large people get the value of building community around their cause. They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and volunteers when compared to more traditional marketing channels.

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The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

Make friends, not ads.™ That's the message that greeted me when I first opened the Cramer-Krasselt homepage and again when I walked into the lobby for my first interview five months ago. Seemed especially fitting for me as I've railed against traditional advertising ("look at me!! come buy my stuff!! Now! Now! Now!") and traditional PR ("we're the world's leading provider of innovative solutions…") for what seems like forever.

Brands 133
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Most Overrated Social Media Metric

Convince & Convert

Do you sell advertising on your website? No? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13. The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it. Here’s the highlight: With only 1% of Facebook’s user count, Pinterest sends 13% of the traffic that Facebook does.

Metrics 142
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Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8

Idaconcpts

Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. A row of Windows 8-based tablets are to enter to the scene later this 2012. Microsoft has already previewed its ARM compatible Windows 8 and a dedicated app store called the Windows Store for it. Most analysts think that Windows 8 and Windows Store will haul up crucial threat to iOS and its App Store.

iPad 130
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Fetching Friday – Resources Mashup & Supermoon 2012

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. 19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with

Mashup 113
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Twitter Chats – Good For Business Or A Wild Public Meeting?

Small Business Mavericks

Twitter chats are a strange phenomenon that are becoming increasingly popular. According to one news story , advertisers are even willing to pay to sponsor chats (perhaps that opportunity you could consider). So what exactly is a chat, and is it worth following up on? Twitter chats make use of the hash tag to connect like minded people in a chat session.

Meeting 98
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The Rise of the T-Shaped Agency Model

Convince & Convert

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. Agency owners, take note: your traditional team structure – the one that divides your agency into “digital”, “account management” and “creative,” among others – may be restraining capacity to innovate and expand your client capabilities.

Microsoft 118
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Why do I Think Marketers That Don't Embrace Google+ Will be Out of Business in a Year?

Stay N' Alive

(Want to skip all this and get the courses right now? Go to [link] and sign up now!) As I mentioned earlier on Google+ ( where you'll always hear tech news first from me !), I recently just finished a course on Pluralsight all about how you or your friends can embrace Google+ better for your business or clients (you can see what this course covers at [link] ).

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Welcome To "Less Is More" Marketing

Twist Image

Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While you may think that those two areas are not mutually exclusive, they are actually, intrinsically connected. If you can make the purchase funnel for your consumers have as little friction as possible, they'll become loyal.

Marketing 111
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Keeping Tabs On Your Competitors Using Facebook

Small Business Mavericks

The new Facebook fan page setup, while looking good, has also made it easier for businesses to keep a watch on their competitors. When visiting a fan page, there is a box that has the number of “Likes” noted. If you click on that box, you will gain an insight into a raft of analytics related to that page. What can you learn? Do any of these numbers give you any competitive advantage ?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to ReTweet (RT) on Twitter

Absolute PA

There are two ways to ReTweet (RT) on Twitter: the 1-click quick way created by Twitter.com and the original way created by Twitter users. RTs are the superhero of tweets – I explain why, when to use them, and the 6 benefits of ReTweeting in my post, The Superhero of Tweets. In the video below, I show you exactly HOW to use both RT methods and demonstrate: the differences between them. how to spot both types of RT. the one vital step you must remember when using the original RT.

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Can You Trust Social Media Sources?

Net-Savvy Executive

Before you can pull insights from your data, you need data, but I'm hearing more concerns about data quality in social media analysis lately. Before, people asked about the traditional tradeoff in text queries: finding relevant content while excluding off-topic content. Lately, I'm hearing more about social data that's intentionally tainted. If you're looking for meaning in social media data, you may have to deal with adversaries.

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This Blog Sucks (And You're Probably Not Reading This)

Twist Image

I don't mind that I'm becoming a dinosaur. I'm not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs , that they published on Monday. "With the rise of social media, businesses are blogging less. That goes for agencies, too, which are increasingly turning their backs on their blogs in favor of platforms such as Facebook , Twitter , LinkedIn , and newer kids on the block like Instagram and Pinterest.

Blogger 109
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Reputation Management – Are You Really Who You Say You Are?

Small Business Mavericks

There are tens of thousands of perfectly legitimate honest businesses on the Internet now. When it comes to attracting sales, many of these businesses fail the most basics of customer tests – the customer can’t legitimize your business. Most people won’t hand over personal information and credit card details to just anyone. For larger businesses, reputation is all the proof required, for smaller businesses, you need to do more to prove who you are.

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Really Learn to Use Google Plus for Business

Proactive Report

Join Chris Abraham for an extended tutorial on how to use Google Plus for business. He delivered a 30 minute webinar, but he felt he had to rush through the information so he has taken the time to make the extended tutorial and show you all the insider tips and tricks of using Google Plus for business. It is 80 minutes – Pehaps watch it in sections, but it is worth watching if you want to get the most out of your G+ account.

Google 64