Sherrilynne Starkie

FEBRUARY 17, 2012

Apparently, Canadians like to use of technology to manage their personal relationships. So much so they tend not to worry about family due to technology advances helping to keep people connected. This is the finding of a report published this week by Rogers (client). The report focuses on how technology users connect to family and friends and includes a survey that 58 per cent of Canadians cannot imagine life without the modern conveniences of texting, email and social networking, while 39 per

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Report Survey Newsletter Social Networking 308

Waxing UnLyrical

FEBRUARY 14, 2012

So… looking through this blog, I realized that this is the fourth Valentine’s Day Waxing UnLyrical’s been around … can I get a W00t?! W00t!!! Last year, I wrote about injecting the Valentine’s Day spirit into social media , and I really didn’t want to write a hackneyed version of what I’m sure will be several such posts out today.

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Airlines Flickr YouTube Social Media 246

Freelance Social Media

FEBRUARY 15, 2012

It’s been debated whether or not businesses should be utilizing Google+. Most businesses don’t want to bother with another social network, especially one that doesn’t seem to be getting used a whole lot. However, it’s not just any social network. It’s owned by Google, and Google has the most popular search engine in the world.

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Google Social Networking Engineering Social Media 237

Firebelly

FEBRUARY 15, 2012

The How People See Me/What People Think I Do meme is the new Sh*t People Say on Facebook. In the fun spirit of this new meme I’ve crafted one of my own. A social media manager does a lot, but when I tell people what I do I always get the same reaction, “Oh, so you play on Facebook all day.” Have a look: And if you haven’t checked out Sh*t Social Media People Say , be sure to do so!

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Social Media

Sherrilynne Starkie

FEBRUARY 11, 2012

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. It’s become central to customer engagement and brand awareness.

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Content Marketing B2B Newsletter 307

Waxing UnLyrical

FEBRUARY 15, 2012

So you got the job … now what? This is something we all have to deal with, or have dealt with, at some point. It’s exciting to start a new job, but you want to make sure you start off right, don’t you? After all, so often how you start is a precursor for how your career will go. Tomorrow night, from 8-9 pm CT (9-10 pm ET), Arik Hanson and Valerie Simon , who created the #HAPPO hashtag ( Help a PR Pro Out) and chat, are bringing back this terrific Twitter chat to help you out.

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Tips Hashtag Flickr Twitter 229

Jason Yormark

FEBRUARY 15, 2012

Yep. That’s an ad over there on the right. Have I succumbed to the temptation of ads on my blog?!?! Well, at least for a bit the way I see it. Consider it a test of sorts, an experiment of which the results I intend to share transparently. Let’s be honest, monetizing blogs is no new secret. In fact most blogs do this very thing through display ads, affiliate links, or sponsored posts.

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Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow , which uses statistical techniques and natural language processing to deliver predictive data in realtime.

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Firebelly

FEBRUARY 13, 2012

Below are 5 must-reads on Valentine’s Day and social media that we wouldn’t want you to miss. Social Media Moms Choose Sex Over Facebook This Valentine’s Day. By Megan Calhoun Given the choice to go without one thing for Valentine’s Day, about 76% of social media savvy women choose to give up Facebook over sex with their spouse or partner, according to a new survey by SocialMoms.com, a network of 35,000 influential moms who are active in social media.

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Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

This is a guest post by Neil Davidson. Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. It takes less time to engage the user than reading, and the user is then engaged until ready to follow an embedded call to action. In today’s society, the personal connection that a brand can make with a consumer is crucial.

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Social Media

Jason Yormark

FEBRUARY 13, 2012

For awhile I’ve been wanting to leverage the blog I’ve built up to recognize folks I come across that for whatever are reason, are awesome in who they are or what they do. It’s hard enough to find great talent, service, or resources in a day and age where we are overwhelmed with information. Good people are hard to come by, and I feel compelled to share the ones I come across here and there if for no other reason to promote them as they certainly deserve it.

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Resources LinkedIn Features Google 190

Waxing UnLyrical

FEBRUARY 13, 2012

Guest post by Michael Schechter. We spend so much time talking about when the companies we know and love make a mistake. We grab pitchforks, jump to our blogs and decree our anger to the world, usually within 24 hours, if not 24 minutes, of the offense. Last Wednesday, it was social networking app Path ’s day in the hot seat. The crime: in order to make it easier to find our friends, they were taking the address books on our cell phones and uploading it onto their servers.

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Direct Marketing Observations

FEBRUARY 15, 2012

In the New York Times recently there was an article titled, My Dinner With Clay Shirky, and What I Learned About Friendship which I highly recommend. The piece was essentially about an authors dinner experience with noted writer, speaker, and internet ethnographer Clay Shirky. If you don’t know who Clay Shirky is, go to Amazon and read some excerpts from his two books Here Comes Everybody: The Power of Organizing Without Organization and Cognitive Surplus: Creativity and Generosity in

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Mindjumpers

FEBRUARY 15, 2012

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. You can also connect with Christine on Twitter @christine_kbh. When Ford Fiesta decided to launch a new campaign, the aim was to draw attention and increase awareness about the new Fiesta.

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Engagement Vimeo Brands Tumblr 174

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Social Media

Firebelly

FEBRUARY 14, 2012

In Facebook Page Management Tip #3: Asking Probing Questions , I discussed that people are on Facebook to engage with friends and family, not brands. But, you can inadvertently spark conversation with your fans if you relate to them. In addition to asking questions, you need to give your Page a human voice. Fans can become bored and unresponsive if you are always praising yourself or playing 20 questions with them.

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Tips Facebook Questions Conversation 167

Waxing UnLyrical

FEBRUARY 16, 2012

I wrote a blog post last year about my decision to keep two Twitter accounts. I waxed (Un!)lyrical about my thought process in maintaining two accounts, and how the sacrifices in terms of time and effort were worth it. Then I changed my mind. You might recall that I had an anonymous “casual” Twitter account and a professional one. I had a good run with the maintenance of both, but the bottom line is that I just didn’t have the time to maintain an anonymous persona, or to decide

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Direct Marketing Observations

FEBRUARY 17, 2012

Brian Solis from Altimeter Group used the term empathetic business models in a recent blog post titled, A Critical Path for Customer Relevance, Part 1 , and though it sounds good and I would like for all businesses to “be” that in the end. I prefer not to use it to describe an ideal business model, as much as I think it’s more of an idealistic business model, and I think he knows this.

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Mindjumpers

FEBRUARY 13, 2012

Tweet Bees Awards, one of its kind international social media marketing awards for communication professionals, will be held in San Francisco on 24th of May, this year. In past these awards have provided insights into some great campaigns and their amazing results. We at Mindjumpers, are looking forward to this year’s awards and are a bit more excited than usual, since we have been invited to be a part of the international jury.

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Social Media

Kikolani

FEBRUARY 13, 2012

This is a guest post by Srinivas Rao of BlogcastFM. In the first year of running my blog I wrote close to 100 guest posts. I was consistent and committed to growing my blog by writing 2 guests posts a week on blogs ranging in size from 1,000 to 50,000 subscribers. After 3 quarters of aggressive guest posting I was still struggling to break the thousand subscriber mark.

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Waxing UnLyrical

FEBRUARY 17, 2012

It’s been a few months since I gave you an update on how I’m doing when it comes to my wellness goals. And I know you’re just dying to hear…! But first, a little story… “You are a very strong woman” A couple of months ago, I went to CVS to pick up a box (30 lbs) of firelogs. I carried it to the counter, and the cashier was aghast that I didn’t use a cart. “Let me help you out with that,” he offered.

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Vimeo Film Energy Groups 173

Freelance Social Media

FEBRUARY 15, 2012

'It’s been debated whether or not businesses should be utilizing Google+. Most businesses don’t want to bother with another social network, especially one that doesn’t seem to be getting used a whole lot. However, it’s not just any social network. It’s owned by Google, and Google has the most popular search engine in the world.

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Google SEO Social Networking Engineering 140

Idaconcpts

FEBRUARY 12, 2012

Everywhere one looks, technological advances are changing the ways that we communicate and do business. When training for your team of employees includes the need to have them possess savvy when it comes to social media and its utilization, you can count on ProProfs Training Maker suite to create online training courses aimed at making your team a social media educated one!

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Social Media

Adam Sherk

FEBRUARY 14, 2012

It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. StumbleUpon Channels are a good opportunity for publishers (and any business involved in content marketing) because they create a direct pipeline to users that are specifically interested in your content.

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StumbleUpon Brands Directory Real Estate 120

Ari Herzog

FEBRUARY 12, 2012

Stephen Tiano, a freelance book designer, page compositor, and layout artist, wrote a guest blog post here in February 2009 about his blogging and tweeting and how both contributed to his economic success. I introduced Mitch Joel last week and debuted the Monday Muse column. Here is Stephen for the second week. What is your background and how do you participate in the world of the web?

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The Social Media Incubator

FEBRUARY 17, 2012

A recent USA Today article claims that “Small businesses use social media to grow”and quotes Smashburger ’s Jeremy Morgan, Senior VP of marketing and consumer insights as saying, “Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you’re just shouting through a bullhorn.”.

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Idaconcpts

FEBRUARY 11, 2012

When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. A common challenge for first-time-online-media buyers is to evaluate media with CPC rather than a conversion metric.

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CPA CPC Cost Advertising 132

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Social Media

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The opportunity costs are significant, which is what we’ll explore in this post. Can agencies truly benefit from a commitment to content (which often carries with it the bonus of getting sharper about their positioning)?

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Direct Marketing Observations

FEBRUARY 11, 2012

Infographic by – Conversion Rate Optimization Company Invesp.

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Social Networking Statistics Trends Conversation 176

Kikolani

FEBRUARY 17, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. The Ultimate Guide to Guest Blogging – In this article we are going to look at exactly how you can get guest blogging opportunities and make the most out of th

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Mashup Resources RSS Sample 124

Idaconcpts

FEBRUARY 12, 2012

While this headline may not appear as groundbreaking news to you, it really should because it may affect the way you consume books, again. Back in April 2011, the company announced that for every 100 print books Amazon.com has sold, it has sold 105 Kindle books. E-book sales continue to increase and to contribute to Amazon’s ever-growing sales.

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Publishing Industry Price Groups 131

Ari Herzog

FEBRUARY 16, 2012

The following is written by Nick Sotos. There is currently a huge buzz around blogging. A lot of people achieved tremendous success just by blogging about their interest; talk about Yaro, Seth Godin, and many other probloggers. However, while we look up to and celebrate their success, the happiness and growth is much felt in the climbing process and not while on the top.

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