Mon.Mar 26, 2012

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The project. You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe.

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Think Before You Tweet

Jason Yormark

It never ceases to amaze me how many people (mainly professional athletes and celebrities), communicate on social media platforms so carelessly. I think it’s great that many of these folks are using these channels to connect with their fans and provide glimpses into their professional lives. However do these folks not realize the power of their words when they reach so many?

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Why Small Businesses Need To Foster Good Customer Vibes

Small Business Mavericks

Is SEO still relevant? Some would argue that search engine traffic is becoming too difficult to target and that the current algorithms have made it harder for small businesses, particularly new small businesses, to rank well. I would argue differently. Search engines are slowly moving away from the traditional signals used to rank web pages and moving more towards the social connections that businesses make.

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Marketing Philosophy (It's Squiggly Too)

Twist Image

This is how I think. or, rather, how I'm thinking about things today. I'm a big fan Chris Taylor over at Actionable Books. He does some of the best and most interesting in-depth conversations with some of the business world's biggest thinkers. I was truly flattered that he wanted to sit down with me the day after The Art of Marketing event in Toronto earlier this month.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Media Impacts The Trust of People Not In Our Digital Networks

Diva Marketing Blog

Sometimes the smart people can be the most naive when it comes to social media and social networks. In the post I wrote on employee personal branding I offered the premise that an employee's digital personae will likely be affilated with their employee's brand during, as well as after, employment ends. When I teach, especially social media workshops, I make every attempt to create what I call a "social media offline environment.

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How to Overcome the “I Wish” Mentality and Start a Blog

ProBlogger

This Guest post is by Adarsh Thampy of Conversionchamp. I wish I started my blog a long time back when there was a lot less competition. I wish I was able to write great content from the start. I wish I had the money to purchase hosting and set up a self-hosted WordPress blog. I wish, I wish, I wish… How many of us have wished for something like this in the past?

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Cartoon of the day

Jeff Esposito

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Importance of Storytelling in Social Media

Mindjumpers

Tweet An aspect of social media that is often overlooked, is its role in the evolution of storytelling. Social media have made us all to storytellers. Telling a story about ourselves through social media plays a crucial role not only the way others perceive us, but also, interestingly, how our own lives are preserved. For example, our Facebook and Twitter accounts are a place for our story telling, where we tell our own life stories through pictures, videos and words.

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They want our Facebook log-in info! Run away!

Socialized

The latest social media kerfuffle is over news that some employers are requiring job candidates to disclose their social networking log-in credentials. (Shel Israel does an excellent analysis and summary of the fine points of this story, so I won't do that here). Foregoing a discussion about why employers would need this.

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5 Epic Blogging Lessons Learned from Parenting Five Rowdy Kids

ProBlogger

This guest post is by Ruth Zive Ruth Zive Copywriting. Most of my readers and clients know me as a freelance copywriter and content marketing strategist. But the truth is, I’m operating under cover; my real identity is SuperMom to a brood of five rowdy children (including one that is a wee bit chromosomally enhanced ). I’m actually not that “super,” but I’m most certainly Mom, first and foremost.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook Privacy & Employers: 5 Must-Reads

Firebelly

Here are 5 must-reads related to Facebook privacy and employers that we don’t want you to miss. Facebook Privacy Debate a Passionate One. By Christina DesMarais Employers who ask job applicants for the passwords they use to log in to Facebook are going overboard. Such a practice is being condemned, and rightfully so. It is especially egregious because the applicant’s friends and acquaintances on Facebook, who are not a party to the job search, would have their privacy compromised as

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