Idaconcpts

FEBRUARY 11, 2012

When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. A common challenge for first-time-online-media buyers is to evaluate media with CPC rather than a conversion metric.

CPA 132

CPA CPC Cost Advertising 132

Idaconcpts

FEBRUARY 12, 2012

While this headline may not appear as groundbreaking news to you, it really should because it may affect the way you consume books, again. Back in April 2011, the company announced that for every 100 print books Amazon.com has sold, it has sold 105 Kindle books. E-book sales continue to increase and to contribute to Amazon’s ever-growing sales.

Publishing 131

Publishing Industry Price Groups 131

Idaconcpts

FEBRUARY 12, 2012

Everywhere one looks, technological advances are changing the ways that we communicate and do business. When training for your team of employees includes the need to have them possess savvy when it comes to social media and its utilization, you can count on ProProfs Training Maker suite to create online training courses aimed at making your team a social media educated one!

Education 141

Education Team Social Media Construction 141