June, 2012

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Google+ Continues Attempts to Start Major Trends in the Social World

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Google+, the social media product of the search behemoth Google, has made several changes recently in an effort to court new users and to continue developing the product as a key social tool. Some of the most recent developments include the interface overhaul, which has received a lot of criticism for the large amounts of white space left on the screen.

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The Importance of Email Newsletters

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On March 2012, Target Marketing revealed stats on customer acquisition topics of American business-to-business and business-to-customers marketing managers throughout 2011 and early 2012. Despite the rise of social media, email topped the list with 86.3% of marketers planning to deploy this digital tactic. If you have a blog you can capitalize on this trend by leveraging you existing articles.

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How to Name an Image for SEO Purposes

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When optimizing your site for SEO purposes there are several considerations to take into account. One that is often overlooked is the importance of optimizing the naming conventions of your site’s images. Here is a guide how to achieve this. Folder Structure for Images. If your site relies heavily on images for content, it is a great idea to prep your site with a rich folder structure.

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How to Build an Email List

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After learning know how to select an email marketing provider , it is important to establish how you are going to build email lists for your campaigns. From this eMarketer data from 2005 and 2008, you can see that people are comfortable with receiving emails that they have registered with. Even though they may not read it right away, they will still save those emails for review at a later time.

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4 Android Apps for American League Central Division Fans

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Last year the Tigers roared to an easy victory in capturing the American League Central Division’s title. Nearing the midway point of the 2012 season, appearances, though admittedly deceiving, indicate that at least the White Sox and Indians are not inclined to allow the AL Central crown to be so easily awarded. Those interested in the outcome of the annual melee will want to have one or more of these apps loaded on their Android phone to assure that they can figure out what went wrong or what w

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4 Simple and Easy Email Marketing Providers

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Email marketing is seeing a bit of a resurgence lately. An effective email marketing campaign can create lucrative results when used properly. Whether selling a product, strengthening a relationship, or increasing brand awareness, the email inbox is a still a powerful platform to connect with consumers. As mentioned in the previous post The (Forgotten) Power of Email , there are four powerful reasons why email is still effective.

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Android Apps for National League Eastern Division Baseball Fans

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The National League’s Eastern Division is one of the more difficult divisions to achieve prominence in during this 2012 season. With the heretofore notoriously uncompetitive Nationals contributing to a dog eat dog pennant fight for the ages. Only four teams can make this coveted list. So don’t feel too slighted if your team isn’t on it. The first four teams are selected in the order that they are in, in the standings, at the time of my writing this post.