Behavioral Targeting Doubles Ad Effectiveness
Idaconcpts
APRIL 13, 2011
While behaviorally targeted ads have been heavily criticized by privacy advocates, the data from a 2009 Network Advertising Initiative (NAI) study suggest that they will continue to be used by marketers and publishers. Here are the 2 main highlights from that 2009 NAI study. 1. Behaviorally targeted ads have higher conversion rates than regular ads. eMarketer indicates that among users who clicked on a behaviorally targeted ad, 6.8% converted.
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